Hollywood legendary director

Of course, as for the regrets of the two populations, it is also because after seeing the huge fan economy, Warner once again rejected Disney’s negotiation-maintaining the global franchise (after all, the contract was signed, and it will not be returned for at least 20 or 30 years. Under the premise of ), there is news in the industry that Warner is actively looking for companies with experience in theme park development and management in the UK to cooperate in the construction of its own Harry Potter theme park-and it is based on the studio foundation of the British filming location. On a plot of land, we will offer the original shooting scene and play experience to fans all over the world.

But what's interesting is that Disney did not give up on this, and still wants to add Harry Potter elements to their theme parks, so as to continue to maintain their strong attraction in real estate parks.

There is a good saying, if you don’t advance, you will retreat? The world has proved that Harry Potter’s park is not bad at attracting money and can increase the flow of people.

Lehman asked again, "Which theme park wants to introduce Marvel elements?"

"It's not Universal Park in Osaka, Universal Park in Hollywood or Universal Studios Singapore." Liam analyzed: "The place in Orlando has just completed the Harry Potter construction period, which is the peak period of attracting traffic, at least There is no shortage of popularity in the past two years, and it will certainly not affect the tourist experience and close a part of the venues. The Singapore Global, local government and local developers have jointly determined a 4.3 billion investment plan, which is the most expensive in the world. The theme real estate project has been completed less than a year ago, and it is urgently needed to pay back the cost, which may not be so.

Lehman was thinking about the same reason in his heart, and he nodded repeatedly.

There are currently 4 theme parks under Universal's umbrella, 2 in the United States, one in Japan, and one in Singapore. The completion systems of each other are not completely consistent, and it can be said that they have their own characteristics.

If you think about it from a global perspective, there is a high probability that it will be piloted in one of them. If the effect of attracting tourists is good, it will be gradually rolled out. Then, without affecting the ticket revenue, there are only those with no construction period in recent years. Osaka or Hollywood parks will be introduced first.

But after thinking about it, it doesn’t seem to be of great use to worry about this. Lehman must have only given the right to use and operate instead of the only authorization like Warner did. No matter how you do it, you can leave a retreat, but this way, every year The money you can get is certainly not too much. I checked it a little bit. In 2011, the Universal Park in Orlando received more than 8.76 million people, and the ticket revenue alone was about 970 million, and the theme park was derived from it. The income of food, beverages, fast food, etc. is also considerable, and the initial estimate of output is at least 1.4 billion yuan (this does not count as the surrounding economy).

You know, the most exaggerated Mordo Disneyland completed its balance of payments and achieved profitability in the first fiscal year of its opening. Driven by the opening of the Mordo Disney project, the city’s tourism industry has increased its value-added proportion and achieved tourism. The added value was 168.97 billion yuan, accounting for 6.2% of GDP. The added value of tourism increased by 6.9% year-on-year, which was 4.8% higher than the 2011-2015 average growth rate of 2.1%.

Counting this up, Warner jealous, thinking that he would like to take a bet on "Harry Potter" to open the park, it seems to make sense-brother eats meat and only drinks the soup, tens of millions of years of operating rights may be Just around 1 to 20%, Warner certainly has reasons to be unwilling, especially the IP is still theirs.

"Later, I will ask Joseph to follow up with Universal's proposal for Marvel to enter the theme park. As for this exchange clause, it can be fixed, and the "Reunion" can't afford it."

"I see, boss."

These remarks were made specifically for Universal, and Universal did not expect that Marvel would not consider exclusive authorization at all, and would not bear any additional risks. It was slippery like a loach.

But no way, they did taste the sweetness of Harry Potter, and immediately focused on the Marvel IP, which is also popular in the market.

In the same way, they did not want to miss the publicity work of "Reunion", the drafting of the agreement was reached, and there was no further delay.

After all, the completion of a theme park is not possible in three or four years. There is a lot of time in the process for them to gradually deepen their cooperation on the theme park.

...

Signed a joint distribution contract and sent away the people from Blue Butterfly Pictures. Global chairman Jeff Hill looked at the people in the distribution department and was happy to receive a cost-effective business, but he himself was slightly disappointed. .

Although Universal has neither ranked first nor lagging behind in terms of film share in recent years, revenue is actually quite considerable, always hovering between the 2nd and 3rd. The problem is that in the IP sector, each company In the blue ocean desperately pursuing, there is very little to do.

Paramount did not have it before, but they quickly found "Transformers", and then "Special Forces" also fell into their hands. What about Universal?Universal has nothing-the age of dinosaurs is over, "Fast and Furious" has not been a Hollywood first-line IP until the seventh, which is why many people say that Universal's life marketing is comparable to Warner.

Do you think Universal is willing to use external forces, don't they want to produce and sell as much as Disney?

Isn’t that impossible, and Warner’s small actions actually disgusted the world-labor and management spent so much effort to perfectly restore the classic station scene in the movie-the Hogworth special train connected to the Adventure Island Park, after getting on the train You will get off at platform 934.

and then?Then Warner planned to do it himself.

And he originally had a little bit of sincerity in Marvel to support Universal's theme park project, and the two wins together, but the result was no initiative at all.

What is going on in this world?

Okay, just kidding.

Everyone is not a fool, and Universal's sincerity to Warner is not much better.

It's just that Marvel is also willing to take a small amount of money and wait for the filial routine, which is not in the best interests of the world.

They also didn't want to bother to design the park and introduce Marvel elements, and the results were finally achieved. On the contrary, they just took the bucket and ran away.

"It's a pity that Marvel Studios and those characters that are popular in the market, I have always felt that the Marvel Theme Park is a big deal."

In the office, executives of Global Real Estate said.

"Let's talk about it, we have other business cooperation with them, don't let the relationship freeze."

"Hey, I don't have the ability to use good resources, so I don't want to go ahead." The executive murmured and left.

But what Jeff Hill was thinking was: When will Universal's own production department produce enough influential films.

But I sigh, I have to live on.

In the following week, Global, Colombia, and Blue Butterfly successively unified the propaganda direction of "Reunion". On the other hand, the propaganda work of "Pacific Rim" entered the stage of concentrated exposure first.