Hollywood legendary director

After resting all night, Lehman became so busy every day to attend various meetings after a few drinks.

After all, for the "Pacific Rim" project, arranging the cinema screen is a very simple matter. China Photobook is the largest publisher. After contacting the cinema, it only used a trial screening to announce the strong commercial of the film. Element, let everyone know.

Therefore, the progress of the theater is very good, just waiting for the coming of the screening.

Well, for these meetings Lehman participated in, most of the topics are naturally related to publicity, and Huayi and Bona are responsible for the specific implementation, while China Film is only responsible for setting the tone.

In other words, the propaganda budget is only a matter for Mann Media, Huayi, and Bona, and China Film is not apportioned at all.

A few days later.

When it was determined that the pre-propaganda cost for the mainland was 40 million yuan, Mann would pay half, and the remaining two would pay half. A lot of things became clear. The enthusiasm of the news that had been released before this suddenly swept the media.

The earliest is the newspaper.

Before "Pacific Rim" entered the project stage, the Chinese side has revealed a bit of news, mainly around the preheating of the two keywords "China-US co-production" and "special effects blockbuster", which suffocated the appetite of movie fans; At the time of the intensive exposure period, they took the Chinese actors Deng Chao, Liu Dehua, Zhang Yi, Li Bingbing and others to several interview shows, chatted about the daily life of the crew, and said that they hoped that the fans would support it. After going out, I got good feedback.

How should I put it, at this time, many people in the mainland still hope the results of "going out", and "Pacific Rim" can satisfy this point.In this era when it is well known that the American air is sweet, this kind of Sino-American co-production and the proportion of Chinese actors is not low. The appearance of the scene is not a big project of pure soy sauce, but it is quite easy to attract the attention of the audience.

In this way, maintaining the Chinese market to focus on Chinese actors as a strategy of treatment, the main attack online and offline, the largest purchase of the front page, the momentum is rising very fast.

As if for a moment, what I heard in my ears and what I saw on the roadside, including news popped up on the Internet, Quante is "Pacific Rim", various cool posters, notices of gradual disclosure, and the main promotion of the storm red machine The concept map of A has become the most frequently discussed topic among those interested.

As mentioned earlier, under the influence of Japanese culture, many Chinese have a Gundam mecha plot, and they can see a Chinese fan armor appearing in the background against monsters, as absolute justice, endowed with the meaning of saving mankind. It is not difficult to turn into a heavy hammer and hit the G spot of many viewers.

Like Bona, he asked his distributors to evaluate it on the spot, saying that it was among the masses who are interested in watching the movie, especially the younger audiences, which has caused a strong feeling of instigation. If you count the only one. I’m sorry if the schedule of the National Day does not explode, the quality of the film is stable at the passing line.

After all, everyone now counts on this film to bring enough benefits. With most of the resources being given priority, it has already compressed the foothold of other films.

And this happened almost exactly as Lyman expected.

It can only be said that the mainland film market in 2010 is far more accepting of Sino-US co-productions than 2016, and it needs Sino-US co-productions. In addition, the subject’s cultural tendency is not capable of offensive and discredited, and the entertainment meaning is greater than the regional meaning, and the standpoint It is human beings, and the theme of protecting the people will not be wrong at all-otherwise the previous life will not be introduced.Not surprisingly, as long as the results of the first week can be cooperated, even if Lehman's trip to China is successfully handed in, there are many hidden benefits.

The next day.

Beijing site.

In the case that local giants pay more attention to the effect of publicity than Blue Butterfly Pictures, even if their use of local film channel resources is still rough and easy.

Anyway, Andrew can hardly imagine that in a country with such a large population, the box office revenue can account for more than 90% of the profit of a movie-it is not common in Hollywood to exceed 60%.

Of course, self-consistent production and sales and a relatively healthy industrial chain are enough. An outsider is definitely powerless and has no intention of changing this structure.

Coming to the office, the boss is sitting in the boss chair.

Hearing the movement, he quickly raised his head and asked: "How is the situation?"

"People who listened to us said that the publicity effect was better than expected, and the audience's enthusiasm for watching the movie was very high."

The staffing of the site recruited 5 or 6 local talents with experience in reviewing and publishing. These days, they are also running the process with the people of Huayi and Bona. Andri is only responsible for listening to reports and summarizing the results. .

"Well, have you bought the newspaper I want?"

"Bought it." Andri gave him a close hand, and took out several newspapers with a larger circulation that he had bought for him and put them on the boss's desk.

"That's OK, if there is nothing wrong, you continue to follow the publicity expenses."

"Okay." Andrew also didn't want to ask the boss whether he could read a word or not, so he went out directly, and brought him down before going out.

While waiting for someone to leave, Lehman picked up the newspaper, and many reports on it were still very bluffing.

""Pacific Rim": A war between humans and monsters."-"Nanfang Daily"

"The first blockbuster of Sino-U.S. cooperation, all mecha concept maps are broadcast."-"The Beijing News"

"Focus on Deng Chao-From "Assembly Number" to "Pacific Rim", the same soldier, different positioning."-"Beijing Morning Post"

"Li Bingbing: After Gong Li and Zhang Ziyi, this is the third mainland actress to appear in the international film market one after another."

Well, the point of publicity and promotion is still dedicated and catering as always. With the cooperation of promotion fees and the willingness of reporters, such topics have room for hot discussion.

Putting down the newspaper, Lehman went out with satisfaction and ran to the Zhongying Building to slam the door.

Here, the people in China Film are much busier than his small site.

As the schedule approaches, on the one hand, copies must be distributed, and on the other hand, the theaters below must be supervised.

Among other things, Director Han didn't want to see the film before it was shown. The theater version was already streaming out on the Internet, or there was internal collusion and he was directly preparing for the release.

This kind of thing must be prevented.

Even if it is based on the performance of the co-produced film, China Film cannot help but ignore it.

After all, some people just rely on relationships, greedy cheap, and completely ignore the overall development of the film market.

Of course, it’s not to say that piracy should be completely eliminated, but to say not to be too rampant, the high-definition version can be obtained-if you candidly shoot, the quality of the picture is very vague, the viewing experience is not good, especially for special effects films, visual effects The feeling is very scum, so what everyone is afraid of is internal theft.

Several warnings passed, and the expectations of outside fans for "Pacific Rim" gradually reached its peak...