Hollywood legendary director

After "Reunion" got on the right track, Lehman's workload dropped drastically.

Occasionally every day with Kevin to prepare for Marvel's follow-up development plan and prepare for the perfection of the universe, that is, to communicate with Joseph about the year-end bonus and some fine-tuned personnel adjustments.

Of course, just like the revenue structure summarized in 10 years, in Perlman’s report, the channel share holders who authorize the market to make big money will always be the channel share holders. A double-linked alliance will almost make Hasbro, Mattel, Lego, etc. Toy giants and global distributors have all received dividends. Therefore, during these free days, the senior executives of these toy groups have all raised the Marvel brand in the evaluation sequence, and they all believe that Marvel can maintain this hot trend in the future. The momentum is getting stronger, and all kinds of closeness and goodwill continue.

This is the case in the licensing market. User dependence is everyone’s father, and commercial hot products will appear if conditions permit.

In this way, some communicative and daily work, occasionally hanging out with Eva, soon ushered in 2011.

Until the fourth weekend of the screening (January 7-9), the data of "Avengers" has gradually slowed down from the beginning of the rocket-like rise, but with its huge volume, it is still stable. Won the weekly champion, easily achieve four consecutive championships.

At the moment, based only on the data of the North American market, the number of theaters in "Reunion" has been reduced to 3,918, with 36.67 million in the weekend, a 32% decline compared to the third week, and the average receipt of the single library fell to 9359 US dollars, which is worthy It is still maintained at the benchmark of 10,000 sales at the weekend.

From a general perspective, the film has been screened for 24 days in North America with a total of 513 million, and an overseas account of 424 million. The total box office has reached 937 million. It is about to break the ceiling of the film history of the comic theme and brush a new record curve.

Anyway, Lehmann’s goal at the beginning was to catch up with "The Dark Knight" in one month, and then increase the cap share of super-English films by 40% in the following month, thus laying the vane of "Reunion" on this timeline earlier. Position, enhance the radiation surface of Marvel.

With this confidence, the current trend can only say that it is going well.

No way, the topic of the reunion is too high, the most accumulated beautiful mountain, cool special effects, big scenes, and a group of protagonists’ grievances, small frictions, and the finale is the American justice of jointly saving the world. , Of course popular.

The existence of consecutive championships and the market storm formed by the film soon attracted a lot of passers-by, maintaining the box office after the fans consumed it.

Many people have this feeling. When your circle of friends and social circles are talking about a movie, not watching it is like being out of date. Many people join the Marvel family out of this mentality.

And this is also because the film’s schedule does not have any highly competitive works. By January, the second place on the list was Relativity Entertainment, a film company blessed by Wall Street Capital who invited Nicholas Cage to star in the horror film " Season of the Witch"-

This film cost 40 million, and the big head is Cage, and then 10.62 million was credited in the first week. It was not a good or bad drawing result. Finally, it made a small profit by introducing the mainland and operating the DVD market..... .

What makes people laugh or cry is that purely from the perspective of investment, you don’t know whether the return of this investment is to make or lose. Make it, 40 million + publicity + distribution, the box office is worth the money, and it depends on the offline savings. What's more, Cage alone took 8 million remuneration + North American share, which is more than the profit of the film party, which seems to be worthless; pay it, ignore the storytelling of the fans, and the special effects are not willing to spend money, but it is the film party who requested it. Because of Cage, this piece was introduced to the mainland, and the box office in the overseas market is still considerable. He alone supported the market, otherwise it would not sink directly, and no water would splash.

It's just that, as we grow older, some characters really miss Cage. The more trust that fans consume, the harder the future will be...

Of course, "Reunion" is in a good situation, and Lehman didn't specifically focus on other works to study.

On this day, he specially came to Kevin's office to discuss the preparation of the second phase of the project.

After "Reunion", how to create more abundant background details and characters is of course a major issue for the entire company.

Kevin's assistant poured two cups of coffee. The two of them were sitting leisurely. A few drawing boards were arranged, all of which were side-line diagrams of the characters in the reunion team. Obviously, Kevin had already advanced some work.

"Start Iron Man first?" Kevin asked, "It is our most popular character. Use it to start the series, lead to the assembly, and then open the next main line. The audience will definitely accept it, as long as we release the news."

Lehman shook his head, "Some are too fast. Too frequent is not easy to cultivate a sense of anticipation. I think we can start Thor and the US team first and shoot their sequels. Anyway, after the Battle of New York, they are separated. The timeline is not conflict."

After listening to Kevin, he didn’t have any comments. Shooting Iron Man is asking for a good meaning. It’s okay if you don’t start it first. It’s the “partial” line after the “general”. There is no direct connection between the roles. On the contrary, take advantage of it. After a major event, enriching the branches as soon as possible is a long-established decision.

"There are only two this year? Or is it?" Kevin asked again.

"It's still three. Although this will make the audience of the same subject a little tired, it will also help us to deepen and cultivate the support concept of movie users as soon as possible." Lehman proudly said: "I hope that the audience will have one: every year If you go to see it on time, you can see the idea of ​​our Marvel movie. If the schedule is, April or May, June and July, plus a Christmas, it can almost cover the hottest months in the film market."

As "Alice in Wonderland" and "How to Train Your Dragon" have developed the April schedule, the summer schedule has basically moved a step forward. Naturally, Marvel has to keep pace with the times and expand the space for competition.

Kevin said at this time: "Is the third part of the opening of the universe?"

The concept of "Guardians of the Galaxy" had an idea at the end of the first stage. The main reason was that he slowly improved the specific idea through Lehman's advice. And including Marvel comics, everyone unanimously decided "Guardians The direction of shooting is to explore the entire galaxy, and set out to expand the space of the movie universe, rather than getting smaller-if the guards often have direct contact with the heroes on the earth, it is easy to be restricted, so this group will not affect The story of the second stage can basically be regarded as the prelude to the third stage."

Well, Marvel comics are a propaganda weapon for expanding the universe. If there are character needs, the comics can begin to increase the degree of appearance.

"Temporarily decide on this one. If you have any better ideas, you can also try." Lehman nodded.