Kevin Fitch is a person who likes to be fully prepared before doing things, or even over-prepared, especially the Marvel Universe project he came into contact with. He has always been faced with satisfying the comic party while not letting passers-by be insensitive. Adaptation is difficult, so he needs to have sufficient and comprehensive consideration before the project enters the implementation phase.This is also the manager who does not know Marvel the best nor the production, but he is the manager who most satisfies the two conditions.

Robert Iger commented in his previous life, "Kevin defines the superheroes of the new era and expands their relevance-setting a new standard for film narrative. This creative success is by no means accidental; it is talent. , The crystallization of vision-in Marvel Pictures, the hero of creation is Stan Lee, and the hero of expansion is Kevin Fitch."

In the future, after Sony’s little spider joins the Marvel Universe, the family members also publicly praised: “He (Kevin) does not have the superhuman abilities in the movie, but I suspect that he has spider-like sensitivity. This may be his every time. Can hit the key to the market."

In Lehman's view, in addition to the perspective of a fan and the maturity of a businessman, Kevin served as the adaptation of Marvel, but the reason why his personal career is so successful is also inseparable from his work attitude and hard work.

It's simple.

Anyone who is working on specific projects every day still does not forget how to satisfy the audience for the follow-up plan and how to fail to succeed.

As far as Lehman himself saw, during the filming of "Reunion", he had to spare time to discuss the second stage script, role, and arrangement of the drama with the screenwriters.

No doubt.Due to the characteristic of the Marvel Cinematic Universe of “moving the whole body by pulling one start”, coupled with the decision to release three movies in a year, the relevant settings of subsequent works must be considered during the production of each movie, otherwise the continuity There was a problem long ago.

Take "Thor 2" for example.

The setting of the timeline is that after the New York War, Thor escorted Loki back to God's Domain, and then introduced the Tiangong for final review.

As we all know, a qualified commercial blockbuster requires contradictions. To be more popular, you have to allow the protagonist to have a conflict and performance environment.

In order to arrange a reasonable "conflict", the people from Marvel Studios assisted in filming "Reunion" after many discussion meetings before they decided to join a villain Malekis.

Is it enough to have a villain?Not enough, but also integrated into Marvel's existing military system.

What does Marvel have?According to the comics, the force value is too exaggerated, it is not easy to shoot at all, and some characters are easy to beat.

Only by weakening can everyone have a specific performance lens.

This is the point that the comic party likes to complain about, but it is the basis for Marvel's global sales.

If it is divided according to the comics, what is the surface level, the universe level, the god level, the single universe level, the multiverse level, the almighty universe level...Each level is still like a gap, and the drama is not easy to arrange.

For example, your Hulk can wander at the universe level and the creation god level. It is not impossible for an Iron Man to play a thousand mark start-up series. Is it necessary to group?

Does the elephant need to stand with the ant?

This is the same as playing a game, the balance between the characters is best to be relative. For this reason, it is Kevin's most painstaking effort to impose restrictions on Marvel's characters or weaken them.

In the script produced by him and his team, there will never be invincible characters, and there will always be weaknesses to defeat.

Back to "Thor 2".

Malekis made his debut in the 344th issue of Thor. With a specific image foundation, he retained the setting of the leader of the dark elf and the ruler of the dark world Wat Alheim, and smoothly introduced the nine world concepts, but with force On, down to the general cosmic level, and set an external reason, unfolding the plot.

What are the external reasons?Ether particles.

As for why the extraterrestrial domain has such a big connection with the earth, and some forced passages to add drama to Thor's girlfriend, under the joint hands of Thor and Loki, these are minor flaws that can be ignored.

Kevin knows exactly what the audience wants to see, so in response to Rocky’s growing popularity, the most exciting point of the entire "Thor 2" still revolves around the two brothers.

To be honest, with careful consideration of the scene arrangement and the audience’s popularity as the basis for the adaptation, when Rocky and Thor work together to save the planet, Lehman doesn’t know how to lose. This plot , Can not attract a large number of spectators to support, it can only be a problem with the market.

Secondly, "Avenger" has greatly improved the role of Marvel, coupled with the audience’s preferences, the market foundation of the first part of Thor, and the many modeling data and data left by the first part. Many preparations for the ready-made scenery and props have been figured out. As long as the script is determined, the workload itself is not large.

"What about the schedule? They are very popular now, have you arranged it in advance?" Lehman asked.

"Don't worry, their agent promised me that next year's schedule will only pick up other plays when our role ends." Kevin Fitch said naturally: "The more you cater to the market, the easier it is to succeed. Even if their play appointments are favored by many filmmakers, they will definitely give priority to us."

"It's just that if you shoot "Thor" and "The Beauty Team" first this year, I won't keep the schedule on Downey's side. A few days ago, his agent called me to ask about the shooting plan. I'll give you an answer."

"He seems to be very popular." Lyman smiled.

"Well, a lot of people like his iron man, this is an obvious sign."

"Haha, this kind of popularity is a good thing for us." Lehman didn't care: "Hurry up and build a team, you have worked hard in this regard."

Kevin waved his hand and said nothing.

Like Lehman, he enjoys production.

Then, Lehman said: "As long as "Thor 2" succeeds, Thor's popularity will definitely increase again. In the future, we will find ways to integrate resources and be more efficient."

Sighing, Lyman stood up and left.

...

At this time, Marvel Entertainment has turned into a dragon in the face of the storm. "Reunion" continues to rise, and the valuation of the entire Marvel's role economy market in the eyes of many investment institutions has almost doubled.

No way, the concept of the Marvel universe, or the storytelling is too good, many people have found that Marvel seems to be able to realize a wide range of characters, even if there are some characters in the first 100 people who know it, but in the system Driven by the pattern, it also has a certain popularity.

In other words, there are nearly 5,000 comic characters from Marvel, but what is being developed is only the tip of the iceberg. Can you not be optimistic about its prospects?

In addition, Marvel’s cash flow is too healthy. It can not only feed itself, but also create huge profits to feed back the layout of other businesses. Under such a strong background, the conversion rate of value-added derivatives is relatively good. The future cash flow is only It will get better and better. In this case, Mann Media really has a ladder to advancement.

Needless to say, according to Marvel's current cash inflow rate and future income capabilities based on the copyright market at high box office, the company is really hard to lack money.

It is even said that Lehman is ready to copy Disney's feat that year, making profits for several years, and then continue to acquire and grow.

In the final analysis, having money and the ability to continuously make money in the business is necessary to become the Big Six.

Only now, many media and professionals in the industry have spoken highly of Mann Media. The gross box office value created by more than 6 billion last year, in addition to allowing cinema dealers to live in the less-hot 10 years of film market Such a downturn, for the first time to break the leading monopoly of Warner, Paramount and other veteran manufacturers in the Hollywood market, and the total box office value of the three companies, including Universal, Columbia, and Fox combined, is also highly praised by many people.

Counting it down, it is also embarrassing: DreamWorks is down, but independent manufacturers are on the mainstream stage of Hollywood with a more rapid attitude...