Amariga.

It is a small city near Los Angeles, California, with a permanent population of only 15 people. However, this area is home to Mattel, the largest toy brand in the United States and even the world.

Its Barbie dolls that have been on sale since 1959 are well-known all over the world!

In these decades, it has been the dream toy of countless girls, and even many boys like it.

At this moment, in an old neighborhood in this small city, there is a man in his 30s who is worrying and very melancholy.

"Bryant Ben, you have owed my rent for two months, don't you want to say something?"

Aunt Aina, the landlord, squeezed into the sofa rather bloatedly, her expression extremely unhappy.

"Mrs. Aina, I know. But right now I have lost my job, but you can rest assured that when my Betz doll finds an investor, I will pay you the rent at a profit. Please trust me."

Bryant Ben, who was extremely haggard, made a swear word.

However, the landlord’s aunt Aina shook her head very firmly: “Ben, you said the same last month. I really don’t understand. You used to work in a big company like Mattel, and the designer’s salary is really not low. , Why can you bear to quit?"

"Mrs. Aina, you won't understand. They tarnished my design and stamped my dream underfoot."

Bryant's face at this moment could not help being a little sordid.

The landlord’s aunt Aina sighed, "Ben, I don’t care, but I’m here today to inform you that if you don’t pay the rent tomorrow, then I can only ask you to move out. Remember, this is not a request. It's a notification!"

"Mrs. Aina, please give me a few days of grace!"

"Seven days, can it be seven days? If it doesn't work, five days are okay!"

"Please, I leave here, I really can't find a place to live for a while!"

But despite what Bryant Ben prayed, the landlady got up and left without looking back.

It's all for dinner!

Time passed bit by bit...

Bryant Ben’s face was full of helplessness and aggrieved.

Of course it is more anger.

The object of anger was not the landlord’s aunt, but his old owner Mattel Toys.

10 months ago.

Bryant used his personal time outside of work to design a new anti-traditional and anti-Barbie doll, which he enthusiastically submitted to his superiors, hoping to be adopted by the company.

"Ha ha!"

Boss Ben Ford snorted: "Ben, what you designed is a doll? It's anti-traditional and anti-Barbie? What do you want to do, rebel?!"

Bryant explained: "Mr. Benford, our group’s Barbie doll is indeed the best children’s toy in the world, but it doesn’t make everyone love it, especially girls aged 7 to 14 in the new era. I don’t like Barbie anymore, and even think it’s naive. So this Baez doll I designed definitely has great market prospects."

boom!!!

The boss Benford suddenly became furious.

"fart!"

"Who said our Barbie doll was naive?!"

"No matter what age you are talking about, it is the best doll in the world!"

"Since 1959, our Barbie dolls have sold 1 billion worldwide, and it has created our current brilliance."

"Tsk tusk tusk, but now you actually let us abandon our traditions and glory, I tell you absolutely not!"

"Baez doll, an extremely rubbish design, would you even consider it a treasure?"

"I really doubt now, did you buy your designer professional certificate with money?"

"You idiot!"

A machine-gun-like speech from the boss directly slammed Bryant.

Afterwards, Bryant did not give up.

He passed his boss Ben Ford and found a vice president of the company, who described the advantages and disadvantages of Baez and Barbie.

"Asshole!"

The vice president did not accept Bryant’s ideas, but shouted at him: "You idiot, take your rubbish out of my sight. If you let me hear anything anti-traditional, anti-Barbie, etc., You just get out of me!"

How can Bryant, who has nothing, young and energetic, bear this anger?

On the same day, he resigned angrily and left Mattel, the nation's largest toy company.

"Tsk tusk, I think he will regret it."

"George, I agree with you on this point, where can he go without our Mattel?"

"Hehe, maybe you will starve to death."

The colleagues did not speak out to comfort Bryant, but rather sneered.

"All of you wait for me, and I will succeed!" Bryant secretly made up his mind.

........

"Hey~~~!"

Recalling all the bitterness of the past 10 months, it is the passionate young Bryant who is now a little frustrated.

In ten months, he went to Baby Bao, Domei and dozens of toy companies, but none of them accepted his so-called anti-Barbie design.

His personal savings for many years have also been exhausted.

No way, the travel expenses are very expensive; in addition to participating in various toy fairs, it is also expensive.

"Ding Dong!"

In this case, Taro Hashimoto, the president of the chain stores around SpongeBob House under Golden Dawn Entertainment Group, came here in person.

........

"what?!"

"You said SpongeBob House would buy my design and invite me to be the chief designer of Baez Doll?"

Bryant looked at Taro Hashimoto with surprise.

Until now, he couldn't believe it was true!

After all, in this ten-month period, he has seen too much cynicism and stale world.

In the afternoon that day.

Bryant Ben signed a transfer agreement for the "Baez Doll" with SpongeBob Squarepants House and invited him to be the project leader.

Annual salary of 300,000 US dollars;

The transfer price of the Bezier doll is 150,000 US dollars, plus 2% of the Bezier doll series of dolls are profitable.

Zhuke, who is far away in Los Angeles, felt happy when he saw this contract!

Man, this is the famous Baez doll!

The anti-traditional and anti-Barbie Baez dolls have a unique style, abandoning the previous princess dress and lady dress. The fashion style is very avant-garde, just like the hot and beautiful girl on the street, even the matching props are also reflected everywhere. The most cutting-edge art of popular fashion.

For girls aged 7-12, it is far more attractive than "Barbie".

Because it is not so naive!

Baez dolls are known as "Barbie's biggest opponent". The anti-traditional and anti-Barbie Baez dolls designed by them have been sold astonishingly as soon as they went on sale.

In 2005, the annual sales of Baez dolls were as high as 7 billion US dollars!

How can Zhuke not be moved?

In the face of a brand new gold mine, God cannot sit idly by!

Mattel's missed "Baez Doll" is definitely the biggest loss!

No wonder!

In the original history of time and space, Mattel lost its position as the largest toy giant in the United States because of its conservative and stubborn business strategy.

As of 2020, Mattel's market value is less than US$3 billion;

On the other hand, the Kidbao Company, which was in the same echelon and created "Transformers", has a market value of only tens of billions of dollars.

The most powerful company is MAG (Magna International), which owns the "Baez Doll", with a market value of up to 12 billion US dollars.

"Now the Baez doll is mine!"

For a time, Zhu Ke was full of pride.

"" The second update is sent.

Today, the minister was busy with work during the day and worked overtime again, which delayed the update, and once again said sorry to everyone.