Hollywood starts with animation

Chapter 228: Of course we must pay attention to the tens of billions of business

After successfully winning the gold mine of Baez Doll, Zhuke immediately put down his other work and devoted himself to Baez Doll.

The big business of tens of billions of dollars cannot be taken seriously too much!

Site selection and establishment of a factory, further design of the image of Baez doll, overseas authorization...

And so on, Zhu Ke must personally participate.

"Boss, don't worry about the 1% dividend. This is what Bryant deserves, and this guy is in a trough, but he is very arrogant in his bones. Now we can't do without him." Taro Hashimoto said. .

"I know." Zhu Ke felt distressed.

Baez doll is worth tens of billions of dollars in the market, 1% is not a small amount.

Taro Hashimoto has always been known for his sharp vision.

In the entire group, he and Domino of Jin Shuguang Music, duo known as the "Yin of the Group".

That is definitely not a vain name.

Domino is called "the shadow of the group", not because of his insidious methods, but because he is a idiot and is very good at tapping potential newcomers from other companies.

For example: Didn’t Britney Spears be fooled by Domino?

Taro Hashimoto is different.

He is really overcast!

Since he took office as the president of the chain stores around SpongeBob Squarepants, he has used Zhu Ke's advantage as an opener, coupled with his original contacts, to suppress other chain stores in the entire Los Angeles city area.

The means are endless!

As long as he can beat opponents and seize market share, he can do nothing.

Even the Disney Group, which has the best peripheral product operations, is just nowhere near Taro Hashimoto in the film peripheral market in downtown Los Angeles.

For this reason, Disney Chairman Michael Eisner has personally called Zhuke to scold his mother several times.

"Taro Hashimoto, of course I understand that Bryant Ben is a stubborn temper."

"From the fact that he was able to give up his job as a designer at Mattel Group, he can see his stubbornness. I understand the principle that if you want a horse to run, you have to feed it.

"And I'm not a stingy person, so I will listen less to words that slander me in the future."

"I, Zhuke Wald, is famous for having many friends and being a man."

Zhuke patted his chest confidently.

"Of course." Hashimoto Taro also laughed.

My boss is really shameless!

Of course, Taro Hashimoto can only complain in his heart.

The creativity of Baez doll comes from Bryant Ben, and he is undoubtedly the person who knows the whole series of dolls best!

In the history of the original time and space, Bryant has participated in the entire series of dozens of versions of the Baez dolls, and his role in them is irreplaceable.

Otherwise, Zhuke will only give him a sum of money to buy the design, and will never give him a 1% dividend.

Capital is bloody and dirty, but it is also extremely generous to talents, after all, they can create more profits.

"Boss, we should be able to start the construction of the Baez doll factory," said Taro Hashimoto.

"Do not!"

Zhuke shook his head very firmly.

"Man, don't forget that at the beginning of the Baez doll design, Bryant was still working at Mattel, who owns the copyright?" Zhu Ke said solemnly.

"Uh......."

The little devil Hashimoto Taro was taken aback.

In accordance with the relevant content verification provisions of the "Labor Law" and the "Copyright Law", the relevant copyrights obtained by employees during their working hours in the company belong to the employer;

However, when the employees are outside of work, the copyright of the completed design does not belong to the employing company. The definition in the legal provisions is extremely vague.

Copyright disputes happen almost every day in the United States!

What's more, the Baez dolls involved in the market of tens of billions of dollars. If Mattel does not fight in the future, Zhuke dare to twist his head off and play for them!

"Sake is a red face, and wealth is touching."

"Wine is cold, and it is hot when you drink it; silver is cold, and it is hot when held in your hand, since ancient times."

At its peak, Baez dolls claimed to be "selling 10,000 US dollars every minute", with a yearly turnover of 7 billion US dollars.

Just ask, how can Mattel be willing?

Therefore, it is inevitable that Bryant, who has worked in Mattel, will file a lawsuit in the future!

The appearance of Baez doll makes Barbie no longer a favorite of girls, which makes Barbie and her owner Mattel very unhappy.

In 2005, Mattel sued Bryant, the designer of Baez Doll, and MGA.

Issued accusations: "MGA not only stole Mattel's special property, such as Baez designs, prototypes and related materials, but also stole many trade secrets."

Since then, the battle between Baez and Barbie has completely started!

In July 2008, the California Federal District Court ruled that Bryant, the designer who originally worked for Mattel and later switched to MGA, conceived the idea of ​​the Baez doll while working for Mattel, and therefore constituted an infringement, and therefore sentenced Mattel Win the case.

The court also ruled that MGA Group infringed copyright and violated its credit obligations, and ordered MGA to compensate Mattel for US$100 million;

In addition to ordering the suspension of production and sales of Baez dolls, MGA also ordered MGA to recycle all Baez doll products from the market, and must destroy all tools for making dolls, including plate making and molds.

This is simply an absolute method!

Bryant certainly refused to accept it and appealed!

Who shoots the lawsuit!

As a result, this war about the world hegemony of "doll toys", the struggle for a market worth tens of billions of dollars, has completely started and has become intensified.

It lasted for 6 years.

Since 2005, MGA Baez dolls and Mattel Barbie dolls have been in constant lawsuits, and the verdicts are often very different. But no matter what the trend of the two dolls brands eventually, Barbie dolls are destined to be Baez dolls' opponents for life.

"Regardless of whether there will be a lawsuit in the future, you can arrange for someone to contact Mattel to solve the copyright matter completely." Zhu Ke ordered.

"Okay, boss."

The six-year copyright disputes involved a lot of energy, let alone the annual attorney's fee is definitely not a small expense, and it is a struggle for brand survival!

"Taro Hashimoto, believe it or not, even if we solve the copyright issue, after our products become popular, Mattel will still choose to tear up the agreement, file a copyright lawsuit with us, and order us to stop production?" Zhu Ke suddenly laughed.

"......"

Taro Hashimoto was silent for a few seconds, and said in a deep voice: "It stands to reason not, unless the sales of our Baez dolls are huge and threaten the survival of Barbie dolls. At that time, any so-called contract will not stop greed. The greed of the person."

"bingo!"

Zhuke gave him a big praise!

The appearance of Baez dolls really interrupted Barbie's dominance in the doll market.

Its overall profitability is much better than the peripheral products of popular movies such as "SpongeBob SquarePants", "Peppa Pig", "Cars" and "Toy Story". Who can not be tempted?

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