Losing Money to Be a Tycoon

In the afternoon, Liang Qingfan arrived outside of Pei's office and gently knocked on the door.

Recently, he had been busy with the design work of the Food Bazaar, supervising the construction of the site.

The previous design work has all been completed, according to Bao Xu's suggestion to add a lot of game-like elements, so Liang Qingfan's side of the work is basically considered to come to an end, as long as the supervision of the site construction without problems, can perfectly reproduce their own design plans.

This time, Liang Qingfan only heard Pei say that he would do the design of a store, but what exactly is the store, Pei did not say in detail.

Liang Qingfan felt that it was mostly a relatively simple small job, the store, at most, was the kind of level of touching the fish Internet café, and a casual design would be OK.

"Mr. Pei." Liang Qingfan entered the office, just in time to see Mr. Pei's eyebrows wrinkled, expression heavy, is looking at the computer screen, do not know why and worry.

When Pei Qian saw Liang Qingfan coming, he turned off the webpage about Mission and Choice on his computer and said, "Coming? Feel free to sit."

After the two of them briefly chatted about the recent situation of the sloth apartment, they quickly got to the main topic.

Pei Qian slightly deliberated on the wording, then said, "I plan to open a Tengda's store in Beijing state to slightly display Tengda's products, and incidentally, provide a channel for customers to communicate with sales."

Liang Qingfan nodded, "Understood, a store similar to 'Tengda's House' right."

"Then how big is this store in your estimation, Mr. Pei? Open in what position?"

Pei Qian thought to himself, "Thousands of flats, tens of thousands of flats? Not too much, design bigger."

Liang Qingfan: "......"

He had expected it to be the kind of store like the ones opened by Shenhua Group or Pineapple Mobile in the mall, which would be a few hundred square feet at most, but if it was a few thousand square feet or tens of thousands of products, as Pei said, then it would be similar to many home markets, where several floors of an entire building might be filled with their own various products, and it would be much larger in scale.

Liang Qingfan thought about it, it seemed more reasonable, after all, those mobile phone manufacturers open stores in malls only need to display mobile phones and various smart supplies, while Pei currently planning this store is obviously going to display all the products of the Tengda Group.

This is not only mobile phones and other digital products, may also include their own games trial, sloth apartment in the furniture, touch fish takeaway meals, goutu technology's smart home products and so on, occupy a larger area for sure.

Liang Qingfan said, "Then I understand, in short, it's similar to an experience store for all the products of the entire Tengda Group, right?"

"Mr. Pei you just said that you want to give your customers a channel to communicate with sales, you mean there will be sales in the stores right?"

Pei Qian nodded, "Yes, there will be a number of sales. But they're different from sales in the traditional sense."

"The sales of other brands go to work and stand dry in the store, always ready to introduce products to customers, but the sales on our side spend most of their time in the store enjoying and experiencing the products, and can only introduce them to customers when they ask."

Liang Qingfan was stunned, "Huh? Is this a sale?"

Pei Qian nodded, "Yes, this is Tengda's sales. Tengda's sales won't use lip service to get customers, but practical actions to make customers feel how fun and useful Tengda's products are!"

"Or you can think of them as ...... experiencers? It's about taking the customer to experience the product."

"So you think of this store as a 'sales house', make sure the sales people are comfortable playing in this store, never save any kind of space, give as much as you can, it must be spacious, bright, high-end and airy!"

Pei Qian's idea is very simple, is to make this store into a paradise for the sales people, let them eat and wear well in it, every day is to eat, drink and enjoy, enjoy, and then raise the store has been spending money.

After this store was up and running, Pei Qian would observe it for a little while and make sure that the sales people in the store had worn out their morale and couldn't bring in sales at all, then he would proceed to open more stores and burn money together.

As long as Tian Mo and his sales team can always remember what is written on the small note, then the few items sold will absolutely not make up for the huge daily expenses of the store.

Liang Qingfan nodded, "Okay Mr. Pei, I understand."

"Then I will first briefly plan the Tengda industry that needs to be arranged in this store."

"First of all, it must be Tengda's game and movie departments, including Tengda Games, Jiu Yang Games, and Fei Huang Studio."

"The store could use a special game experience area and a movie viewing area, so you can experience Tengda's latest games at any time."

"Secondly, touch fish takeaway, we can engage in a dining area just like Yijia Mall, so that customers who are tired of shopping can go to the dining area to experience touch fish takeaway as well as the 'food - and' diet."

"Then there's the home living area, where we can also refer to the design of the Yijia Mall, showcase the decoration style we have in the sloth apartments, arrange all kinds of cooperative furniture, and match it with some smart homes developed by Goutu Technology in the future."

"As for other brick-and-mortar stores, such as the Touch Fish Internet Café, hosted gyms and so on, since we already have all the physical stores, there's no need to put them in the stores, right, it's a bit redundant."

Pei Qian immediately shook his head, "That won't do! How can it be more than that?"

"You have to think of this situation, what if a customer has never even been to the Touchdown Internet Cafe or Hosted Gym, and it's the first time they come to our store?"

"Wouldn't that be a lost opportunity to introduce him to our real industry?"

"Plus, all of them! A special area for the Touch Fish Internet Cafe and the Managed Gym, and even the Counterwind Logistics, all of them too."

"Of course, there's no need to make it a business nature kind of thing, it's still about the experience."

"That way, even customers who have never experienced our physical store at all can see how excellent our physical industry is when they come to this experience store for the first time!"

Pei Qian doesn't plan to set up another condom and a branch of the Touch Fish Internet Café in this store, because that will most likely make money.

Just take the opportunity to open a store and start a fish touching Internet café, but without charging, won't this burn more money?

Liang Qingfan couldn't help but be respectful.

As expected, Pei's angle of thinking is always so different.

But the problem is, there are customers in the whole of Beijing state who have never been to these Tengda brick-and-mortar stores, such as Touch Fish Internet Cafe and Touch Fish Takeaway?

Well ...... should still be there as well, then what Mr. Pei said is very reasonable.

He thought quickly, then concluded, "I see, this store you are opening now, Mr. Pei, is closer in nature to an experience store, not only a place to display and sell goods, but also a window to showcase our products to all customers."

"In that case, this experience store can have roughly these several divisions:"

"Firstly, there is a gaming experience area, which includes the Touch Fish Internet Cafe, ROF installation and all the games that can be placed in this area."

"Secondly, there is a viewing area, where you can show some of Fei Huang Studio's movies and documentaries, including movies and documentaries."

"Then there's the home living area, which can be decorated in the style of a sloth apartment, whether it's sofas and cabinets all arranged in a minimalist style, and a full set of smart homes can also be arranged."

"Then there is the digital area, the difference between the home living area here is that the home living area can only put up a limited number of our latest smart home products, including TVs, stereos and so on. The digital area, on the other hand, will have all of our mobile phones, computers, and other digital products that are on sale, just like many, many mobile phone manufacturers' stores."

"Then there's the peripheral merchandise area, and some of the Tengda-related merchandise, such as game-related hand-helds, pillows, and all the various gadgets sold over at the Thrill Hostel, can be brought over here to sell."

"Finally, there's the dining area, where meals from the Touch Fish takeaway are arranged and customers can eat here when they're tired of shopping. Including the food from the future food bazaar, some of it can also be arranged to this side."

"There are a total of six zones, these six large zones must be made very spacious, covering a relatively large area, and made to be rich in life."

"Also, the layout of these six zones should be well planned, so that customers won't easily get lost after strolling around, and at the same time, they can quickly find the zone they want to go to."

"Is that what you mean, Mr. Pei?"

Pei Qian nodded, "Well, it's very close."

"But I'll add one more thing: when you're designing it, don't think of it in your mind as an experience store, but as a normal habitable space where the salesmen can have fun without any customers coming in, understand?"

Liang Qingfan immediately nodded, "Understood, meaning that we should be as close to the atmosphere of daily life as possible, so as not to create a sense of separation for customers, especially not to let them feel the gap between the 'buyer's show' and the 'seller's show'. "

"Our sales are not strictly a 'sales pitch' but a 'presentation', to naturally show players the best aspects of our merchandise rather than deceiving them with tongue-in-cheek rhetoric. "

Pei Qian: "...... is about right."

Although Pei Qian's original meaning had a very obvious run-on, Pei Qian didn't bother to correct it.

Liang Qingfan silently wrote down all the requirements, and then said, "Okay, then Pei I will go to select the site first, the whole design down may indeed cover an area of several thousand square feet, the place is small to apply, it will appear rather small and ineffective."

"When I find a suitable place, I'll take the time to come up with a specific design plan, and I'll report to you at the first time after the plan is out!"

Pei Qian nodded, "Well, go ahead."

"Pick a site as big as you can, and never consider funding!"