Losing Money to Be a Tycoon

Monday, April 23.

In Moyu Internet Cafe, Pei Qian is sipping coffee while checking work reports from various departments on his laptop.

On the "Mission and Choice" side, the situation is still very bad.

The movie’s first week of box office has come out, reaching 170 million. Although the box office on the first day was only 22 million, the box office thereafter showed a rising trend.

All other movies had the highest box office on the first day, and then began to decline sharply, but "Mission and Choice" was on the contrary. After cutting 20 million in the box office on the first day, the stamina was still amazing!

Many theaters are constantly adding more films to "Mission and Choice", but the magic is that no matter how you increase the number of films, the attendance rate of "Mission and Choice" has not dropped significantly. Even many people are wondering that these new Where did the audience come from?

And what makes Pei Qian feel more heartache is that even the professional viewing software of Gouyan APP can hardly predict what the final box office of "Mission and Choice" will be.

When the box office of more than 20 million on the first day of "Mission and Choice" came out, the total box office estimated by Gouyan APP was only 350 million, which is the rhythm of losing all the underwear.

But on the third day, the box office of "Mission and Choice" suddenly began to rise against the trend, and the Gouyan APP raised the estimated box office to 500 million.

After a week, the daily box office of "Mission and Choice" did not even drop but increased, which completely confused the box office estimation algorithm of Gouyan APP. Obviously, the estimated box office of 500 million is not enough. Gou Eye APP directly raised the estimated box office to 800 million!

Many people on the Internet are puzzled by this number, thinking that it may be that Gouyan APP underestimated the box office at the beginning. After being beaten, it was a little bit frustrating and directly gave a very excessive number.

At present, the top box office of domestic movies is a very good comedy. The box office of the right time and place is right and the box office has exploded, directly cutting the box office of 1.1 billion, and the box office champions in previous years are basically around 600 to 800 million. Level.

Many film critics believe that the 1.1 billion box office explosion is something that is not expected. The 800 million box office estimated by Gouyan APP for "Mission and Choice" has basically reached the level of box office champions for domestic films this year. In the end, if he fails to win the box office championship, he will be a strong contender.

In recent years, the box office of Hollywood blockbusters has been around 600 million to 1 billion. The estimated box office of Gouyan APP for "Mission and Choice" can even match those of Hollywood blockbusters.

This makes many people feel that it is outrageous, because although they also think that the quality of "Mission and Choice" is excellent, the key is that the first day's box office is too small, and the publicity is not in place. Just relying on tap water to reach 800 million box office?It's a bit too illusory.

Because domestic movies seem to have no such precedent that they become box office champions just by tap water!

Moreover, the real investment in the film "Mission and Choice" has also triggered online discussions.

Someone broke the news that the investment in "Mission and Choice" was at least 200 million yuan, only a lot more, and almost all the money was spent on film production, and the actors' remuneration and publicity costs were almost negligible.

If the final box office is 600 million, it means that the movie is in vain, without loss or profit, if it gets 800 million, it is considered a small profit.

It’s just that this number doesn’t have a real hammer. Some people think it’s bragging, while other people think that this number is mostly true after seeing the special effects in the movie. They can’t help but worry about Feihuang Studio for fear of the movie’s applause. If you don't win seats, you won't get back the cost in the end.

In terms of games, the first week's sales have also come out, reaching 800,000 sets!

Calculated at 158 ​​yuan per game, Tenda's net income has reached more than 80 million.

This number also surprised many professional media professionals in China.

Although the sales of domestic single-player games have improved, it is really difficult to compare with foreign markets. "Mission and Choice" is a real-time strategy game, and the player group is relatively limited. It is an accident to get this sales. like.

Many people said that President Pei’s god-level marketing before the game’s release had a very good effect. There are many domestic game players who don’t hesitate to buy "Mission" without playing real-time strategy games at all. "Choice" expresses his support for domestic games, which is touching.

Moreover, the lifespan of games is longer than that of movies. Movies can only be released for one month, and most of the income is generated within this month, while the lifespan of games can reach one or two years or even longer, and subsequent discounts can continue to produce follow-ups. income.

What's more, the movies and games of "Mission and Choice" are all big productions, and they have the potential to impact overseas markets. When the movies are released overseas, and the games are also sold on overseas game platforms, you can make another profit.

In short, judging from the current situation, the prospects of "Mission and Choice" are very good!

Pei Qian took a sip of coffee in silence, feeling inexplicably melancholy.

How could things become like this...

Don't understand.

If you have time, Pei Qian intends to review what happened during the long development period of "Mission and Choice", look for the inner ghost, and see which link went wrong.

However, it is obviously not the time to resume the game. You still have to rescue the game first, and then consider the resume after the vital signs return to a stable level.

In order to spend money, Pei Qian has made a series of arrangements last week.

The sales team has already found the person in charge. Tian Mo is now reciting the detailed rules that Mr. Pei gave him every day, and the experience store has been handed over to Liang Qingfan to design.

The preliminary preparations for the Chixing studio have also been basically finalized. After the funds are in place, it can be developed after Lin Wan's design plan is completed and the team is recruited.

Of course, the most optimistic thing is the rabbit tail live broadcast. Since the "mandatory one hour" rule went online, the popularity of the website has been much lower than before, and Pei Qian can safely put money into it.

After drinking the coffee, Pei Qian decided to go to the Tuwei live broadcast to see how Lao Ma and Chen Yufeng are now. By the way, he would approve them a certain amount of money to share a little pressure.

...

Half an hour later, Pei Qian came to Tuwei live broadcast.

As soon as he entered the office area of ​​Tuwei Live Broadcast, Pei Qian clearly felt that the atmosphere had changed significantly from the last time.

It seems that everyone's morale has been hit quite hard.

In fact, the popularity of the rabbit tail live broadcast and the number of viewers will not affect everyone’s salary, but after all, most employees have a strong sense of belonging to Tenda, and they all regard the rabbit tail live broadcast as their own business. In this case, morale will definitely be hit.

Pei Qian couldn't help but feel a little guilty.

So he went straight to Chen Yufeng's office and said: "I think everyone is working hard recently. This month, I will give you an extra 30% salary as a reward."

Chen Yufeng hurriedly said, "Thank you, President Pei!"

Ma Yang is not here today, but there was nothing about Ma Yang today, so Pei Qian didn't ask much.

Chen Yufeng is enough.

Pei Qian sat down on the sofa and noticed that although Chen Yufeng's expression was somewhat happy because of the salary increase, it was still relatively lonely.

Pei Qian asked, "How is the current situation of the website? Are there still so many scolding people online?"

Although Chen Yufeng's mood is a little bit depressed, he will still be serious and responsible for the work he should do, and immediately replied: "The current situation of the website... is okay."

"In the first two days when the'mandatory one hour' rule was launched, the popularity of the website really fell very sharply. Some live broadcast rooms fell by two-thirds, and the live broadcast rooms with a smaller number of people were directly cleared."

"Some anchors who used love to generate electricity couldn't stand it, and ran away after cursing, but some remained."

"Now, the situation has stabilized a bit, and the data has picked up slightly."

"Many old viewers have found a way to adapt to the'mandatory one hour'. Some open the web page when nothing to do and hang up for an hour; some have set up a study plan, learn a series of videos, and watch one hour a day. ; Others just use the mobile phone to hang the focus mode for an hour and concentrate on doing your own things.

"After everyone gets used to it, there is no more scolding."

"Other live broadcast platforms are very happy. They basically don’t regard Tutail Live as their main competitors. Many live broadcast platforms have had plans for Tutail live broadcasts. Now those plans should be abolished. Some live broadcast platforms imitate. All the functions done by Tuwei Live Broadcast were also stopped and no further development."