Losing Money to Be a Tycoon

Compared with established shopping malls such as Huanyu Tianjie and Yuanda Tiandi, Jinsheng Plaza is relatively young and just opened last year, that is, in 2011.

Pei Qian still remembered that when he first came to Yuanda Tiandi, the Jinsheng Plaza opposite was still in the final stage of renovation.

But one year has passed since its opening, but Jinsheng Plaza is still not particularly well-known throughout Jingzhou, and its turnover is difficult to compare with Yuanda Tiandi.

Obviously there is only one street away, but the flow of people going to Yuanda Tiandi is obviously much larger than that of Jinsheng Square.

The reason here is more complicated.

One of the reasons is that one of the few subway lines in Jingzhou currently leads directly to the underground of Broad World, and customers who want to take the subway to Jinsheng Square need to walk out of Broad World, or from another Get off at the station and walk for ten minutes.

In addition, after all, Broad World has been open for a long time, and there are more big brands in it. Many nearby customers have formed a habit, subconsciously thinking that Broad World is better than Jinsheng Plaza, so even if there is only one street away, I don’t bother to pass.

Most people are struggling to visit one mall and don't have much energy to visit two.

In addition, the location of the GPL league in BROAD Tiandi has made the passenger flow of BROAD Tiandi a crushing situation on Jinsheng Plaza.

Of course, after the start of the GPL, due to the need to receive tourists from all over the country, BROAD World could not fully eat so many tourists. The restaurants inside were often full, so a group of people came to Jinsheng Square to improve the Passenger flow.

But in general, it is the nature of eating meat and drinking soup.

Jinsheng Plaza is a shopping mall that tends to build "young, fashionable and creative", which is also reflected in the architectural style.

The structure of the building is like a square with a corner recessed, and the recessed position is facing the crossroad, echoing the vast world on the opposite side.

In this recessed position, the entrance to the square is below, and there is a huge semicircular area above, which makes the style of the whole building both angular and round, which is very modern.

The outer side of this round platform is full of huge glass curtain walls, extending to the other two outer walls of the building, which looks like a whole huge window, which is extremely magnificent.

Pei Qian couldn't help but frowned slightly, because he remembered that when he came last time, this place was completely obscured and it seemed that it was not open to the outside world.

This was the first time he saw the true face of this place.

Liang Qingfan explained: "I asked, this place was originally planned to adopt a large-scale glass curtain wall design to make it as eye-catching as possible. But because it is the most difficult place to construct the entire building, and the owner of Jinsheng Plaza The results were not satisfactory, so one year after the opening of Jinsheng Plaza, this place has continued to be repaired, and the entire area has been closed and there are no customers."

"But it's all finished now!"

"I really liked this place when I saw it, so I had a chat with the boss on Jinsheng Plaza."

"As soon as he heard that Tenda would open the first large-scale experience store here, he was very welcome and fully supported! Not only did he sign a long-term contract at the original rent of 40%, he also promised that we could waive the rent for half a year."

"Of course, this area alone is not enough. The area of ​​this semi-circular area is only more than 2,000 square meters. Even if you add the area where shops could not be settled due to construction separation before, the sum of several floors is only about 5,000 square meters. Obviously it does not meet your previous requirements."

"So, I asked if the mall can even out the shops around this area as much as possible, so that the more the better."

"So the mall tried its best and gave us about two thousand square meters. These areas range from the first floor to the top floor, but they are basically near the escalators in this area."

"The total is 7,000 square meters. Although there is still a big gap from your previous highest goal of 10,000 square meters, I think that after all, this is a core business district. It is difficult to squeeze out such a large area, and 7,000 square meters is actually If it’s been used for a long time, it’s accepted."

"Because this area was under construction before, there are not many shops. After friendly negotiation, the shops that have settled in have been moved to a slightly further empty location. Of course, the shopping mall finally came forward to give some compensation and the location changed. It’s bigger, but the rent hasn’t increased."

Pei Qian was dizzy.

"Wait a minute, you just said that the rent is 40% off, half a year's rent is waived, and the surrounding shops are also driven away?"

"Honestly, is this mall the property of Shenhua Real Estate? Or is it that President Li has shares in it?"

This kind of generous treatment made Pei Qian involuntarily think of the unbearable past that he had experienced in Shenhua Haojing before.

Liang Qingfan froze for a while, then shook his head: "No, why do you think that, President Pei?"

Tian Mo was also very puzzled: "This condition is too generous! The rent is 40% off. If it is calculated on a five-year or ten-year basis, how much money will it cost?"

Liang Qingfan smiled: "Is the 40% discount a lot?"

"To be honest, if I didn't like this place very much, especially the glass curtain wall, I would definitely have to fish him for two more days, to bargain!"

"Jinsheng Plaza is very clear that Tenda brought him not only rent, but also a huge flow of people!"

"The opposite BROAD World hosted the GPL League. GOG players from all over the country will come to watch the game and spend there. How much traffic is this?"

"However, the subway entrance is on the BROAD Tiandi side, and the overall quality of the restaurants and shops in BROAD Tiandi is higher than that of Jinsheng Plaza. Therefore, most of the passenger flow is intercepted by BROAD Tiandi. Few people."

"For Jinsheng Plaza, a huge investment was made to build this building, but it couldn't attract customers. Thanks?"

"But if our Tenda experience store opens here, then the situation is completely different!"

"Through the glass curtain wall, you can clearly see the whole picture of the Tenda Experience Store on the side of the road, even in the shops on the outer side of the Broad World!"

"And those who come to watch the GPL league, will they stop by and take a look?"

"Without the Tengda Experience Store, this street is like Tianyuan next to each other, but with the Tengda Experience Store, this street is nothing more than a two-minute walk away. The difference is big!"

"Just like the retail stores of pineapple mobile phones, you can get extremely favorable rents in malls in any city, and no mall dares to increase rents casually, because the retail stores of pineapple mobile phones can attract a large number of shoppers. It can increase shopping mall sales by an average of 10%."

"Is a higher rent important, or an additional 10% of sales? This is a multiple choice question that elementary school students can't do wrong."

"Although Tenda may not reach this level in other cities, in Jingzhou, especially on the edge of the GPL site of Broad World, and it is the first large-scale experience store, this kind of bargaining power is still there."

"Moreover, the reason why other shops cooperate so well is because they also know that Tenda’s entry will bring them good traffic. If they refuse to lead us to choose another place, they will The gain is not worth the loss."

"That's why these shops are willing to make room for us, so that even if the location of the newly moved place is a little bit worse, but there is a passenger flow that we bring, there is compensation from the mall, but it is earned!"

"In addition, the owner of the mall also decided to invest money to build an overpass here, from the entrance of Yuanda Tiandi to the entrance of Jinsheng Plaza! This overpass will be a transparent air passage with escalators, regardless of wind or rain. , Customers on the opposite side can come here smoothly!"

After listening to Liang Qingfan's explanation, Tian Mo was shocked.

He knew Tengda's influence in Jingzhou was great before, but he didn't expect it to be so big.

Not only the shopping malls welcome with their hands, give the green light, and after the busy schedule, but also the shops inside willingly cooperate!

In such a mall located in the center of the city, squeezed out an area of ​​7,000 square meters!

This kind of thing can't be done just by having money.

Tian Mo couldn't help but look at Mr. Pei with an extremely admiring and even worshipping eyes.

Mr. Pei's personality is very approachable, so after getting along for a long time, there will always be a natural sense of intimacy.But one by one outrageous deeds always remind Tian Mo that Mr. Pei just looks easygoing, but in fact he is a real boss.

Taking the current situation as an example, Tian Mo was already shocked to be unnecessary, but President Pei was expressionless and could not see any surprises at all.

Ordinarily, isn't President Pei also coming for the first time?Shouldn't you know anything about these things before?

But his face is still calm.

Obviously, a similar situation has happened many times, and Mr. Pei has already taken it off.

Tian Mo couldn't help but sigh with emotion, he still sees too little in the world!

You have to learn from Mr. Pei, and Tai Shan collapsed in front of him without changing his color.

As for Zhuang Dong, he obviously didn't fully understand what Liang Qingfan was talking about, but he felt very powerful.

If there is a barrage at this time, he should be following Tian Mo Wu Min to brush 666.

However, Pei Qian was shocked by Liang Qingfan's words at this time, and fell into a sluggish state temporarily.

The rent is 40% off, half a year rent is free, and the entire mall, including the spontaneous space for shops, and the areas that were not open before, just made up a large number of stores with a total area of ​​more than 7,000 square meters and spanning several floors!

Not only that, but the mall owner has to pay for it out of his own pocket and build a transparent flyover!

For Pei Qian, this is undoubtedly multiple bad news!

Not only did it cost a large amount of rent less, but because of the site selection, this huge glass curtain wall and the overpass that will be repaired in the future will continue to attract customers from the opposite Broad World!

Thinking about it this way, this experience store might as well be in the BROAD world!

The flow of people is still so much, but in Yuanda Tiandi, the rent will definitely be much higher, and it will definitely not make up 7,000 square meters. If it is dead, it will make up an area of ​​one to two thousand square meters.

How can it be like now, the flow of people, area, and money are not avoided, all occupied!

Doesn't this make it difficult for sales to persuade customers to return?!

Pei Qian looked at Tian Mo meaningfully, which meant that Liang Qingfan's location was not easy for me, and I can only rely on you.

Tian Mo immediately nodded his head, "President Pei, don't worry, I will do a good job of the experience store, and I will never disappoint such a good location!"

Pei Qian: "..."

He was brewing for a long time, but in the end he still had nothing to say. He could only look at Liang Qingfan and said, "Okay, go inside and see."