Losing Money to Be a Tycoon

Under the guidance of Liang Qingfan, everyone came to the entrance of the first floor of Jinsheng Plaza, the corner recessed in the square, which is also directly below the main part of the Tenda New Experience Store.

There are four storeys in the mall, and the height of each storey is about 5.5 meters visually, and the height of the entire mall does not exceed 24 meters.

In terms of building codes, more than 24 meters will be defined as a high-rise, and the requirements for fire-fighting facilities and other aspects will be correspondingly increased, which will lead to a substantial increase in the construction cost of the entire mall, which is less cost-effective.

The purpose of increasing the floor height and reducing the number of floors as much as possible is to prevent customers from climbing buildings as often as possible and bring a better shopping experience.

The lower the floor height, the easier it is to give people a feeling of depression. On the contrary, the higher the floor height, the more open the whole scene, and the mood of customers will correspondingly improve, which is more conducive to stimulating consumption.

Frequent climbing will consume the patience of customers. Most customers would rather take a few more steps on the same floor than climb to the fifth and sixth floors.

As a relatively new plaza, Jinsheng Plaza has obviously taken these aspects into consideration when designing it to enhance customers’ shopping experience in details.

Entering the first floor, the front is a huge atrium space, which runs through from the bottom to the top, like an indoor small square, with an iconic modern sculpture.

The overall feel of this mall is quite modern and atmospheric.

After arriving at the atrium, you can go directly to the Tenda Experience Store on the second floor through the escalator.

At the beginning of the design, this semicircular area with a large number of glass curtain walls was the most central location in the entire mall, so many designs were carried out around it, including the escalators in the mall, which also gave priority to this area.

After arriving on the second floor, Liang Qingfan raised his hand and introduced: "President Pei, from here to the top floor, it is all within the scope of the Tenda Experience Store. Of course, it is limited to the direction behind me."

"There are three floors in total, divided into six areas according to your previous requirements."

"Each floor has a distinction between the'conventional area' and the'core area'. The so-called core area is actually the area where the semi-circular glass curtain wall is located. This area is well lit, spacious and bright. Except for this part The surrounding shops in the mall are used as regular areas."

"In this way, the regular area and core area of ​​the three floors can be added together to meet your previous requirements and be divided into six different functional zones."

"The core area on the second floor is the digital area, and the regular area is the game experience area."

"The core area of ​​the third floor is the surrounding commodity area, and the regular area is the home living area."

"The core area on the top floor is the dining area, and the regular area is the viewing area."

Liang Qingfan took the three of them around and introduced them patiently.

This partition is obviously well thought out.

In fact, there are certain hidden rules in the distribution of floors in shopping malls. The most important one is: try to arrange the products that are just needed on the upper floor, and arrange the high-profit products that are easy to impulse consumption on the lower floor.

For example, catering and home appliances are generally on the upper layer, while cosmetics and jewelry are generally on the bottom.

This is because as the number of floors increases, the flow of people will decrease accordingly.

Consumers' demand for home appliances is fixed, and they usually come to visit when there is demand. It is impossible to buy a refrigerator when shopping suddenly.So even if it is placed on the upper level, consumers will definitely watch it.

The same is true for dining. You have to eat when you are tired. It is impossible to stop eating on a whim.

Putting these on the upper level will not reduce the consumer's desire to consume, and will allow them to visit as many floors as possible to guide the flow of people upwards.

Cosmetics, jewelry, etc., are often bought on impulse, and their profits are relatively high. Therefore, they are placed at the bottom level, which can not only bear higher rents, but also obtain good profits through huge traffic.

Liang Qingfan's plan obviously followed this rule.

The dining area is placed on the top floor, and customers go from bottom to top, and they are just in time for a meal when they are tired.The digital products and game experience area are placed on the lower level, which can make full use of the flow of people and increase turnover.

As for the difference between the "conventional area" and the "core area", the main difference lies in the environment.

The core area has a huge glass curtain wall, which has excellent lighting, is spacious, bright, and has a wide view. The entire area will not be separated and highly integrated.

Many digital product stores will use a lot of glass design, and the storey height is very high, just to create a high-end atmosphere for consumers and enhance their shopping experience.

Therefore, the digital area that sells mobile phones and other digital products, the peripheral product area where some furniture and smart home appliances are placed, and the dining area for consumers to eat, have high environmental requirements and are selected in the core surrounded by a semi-circular glass curtain wall. Area.

The lighting in the conventional area is much worse, and there are some partitions between the areas, not a whole piece.

This is because the game experience area, home living area, and viewing area do not have high requirements for light, and even repel light.

Whether it is playing games or watching movies, a relatively dark environment is required.

Strictly speaking, the home living area is not a sales area, it is a scene where the home is placed at home, and some scenes also show the warm environment of staying in the living room at night.

Moreover, the viewing area, the game experience area and the home living area can be divided into several different exhibition halls, which display different styles and contents, and need to be separated.

So these are placed in the regular area.

In addition, there is a certain connection between the conventional area and the core area of ​​each layer.

For example, on the second floor, the digital area and the game experience area are put together. After players have experienced the game and the latest game equipment, they can directly come to the digital area to buy the equipment they like.

On the third floor, the home living area and surrounding commodity areas are the same.

On the fourth floor, the dining area and the movie-watching area together form a comfortable rest area. Customers can eat, drink, or sit down to watch a movie when they are tired.

The core area of ​​each layer is about 700 square meters, and the three layers add up to a total of about 2100 square meters; while the conventional area of ​​each layer ranges from 1,000 square meters to 1,300 square meters, adding up to about 3,600 square meters.

In addition, there are several shops on the first floor, with a total of more than 1,200 square meters, which are also leased to Tenda.

This was originally used by the market to make up for Liang Qingfan, forcibly making up 7,000 square meters.

It just so happens that these shops on the first floor can be used as display areas for physical industries such as Moyu Internet Cafe and Upwind Logistics. Profit is not the first goal, but mainly for display.

In short, Liang Qingfan's arrangement is quite scientific.

At present, the overall decoration has been completed, the ground and walls are all spotless, and the first batch of furniture and equipment, including the long tables and shelves in the digital zone, have been delivered.

After a few days of preparation, the entire experience store can be opened to the public.

The reason for the fast speed is that the shopping mall was originally designed by a well-known architect, especially in the window area of ​​the glass curtain wall, and it has been modified several times, so Liang Qingfan does not need to make major changes, only some details Just make minor repairs on it.

This saved Liang Qingfan a lot of time, and it was also a key reason why he finally made up his mind to settle the location of the experience store here.

The first thing I came to was the regular area on the second floor, which is the game experience area.

According to the plan, there will be computers, mobile phones, TVs, smart fitness drying racks, VR glasses and other equipment for players to experience. However, these things are not in place yet, so it is difficult to imagine these areas after the official opening of these areas. Scene.

Going further in is the core area of ​​this layer, which is the digital area.

As the core area, the decoration styles of the digital area, the surrounding commodity area and the dining area are very similar, but there are slight differences in the layout.

When Liang Qingfan came to the glass curtain wall, he could clearly see the vast world on the opposite side, and his vision was very broad.

"It is not uncommon for buildings to be designed with glass curtain walls, but whether the final effect looks good or not is determined by the details."

"The size, color, reflectivity, permeability, structural system, frame material size, connection method of the glass segmentation...every detail may cause the final effect to be far from the expected effect."

"I saw this as soon as I saw this glass curtain wall. This designer has put a lot of effort into material selection and design. The cost of the entire glass curtain wall must be extremely high, so I took a fancy to this place. ."

"The final effect is that whether you look from the outside or the inside, it will give people a sense of transparency, brightness, and purity, with a sense of modernity and simplicity, as well as the beauty of Zen."

"In addition, I made a little modification to the original ceiling. The original ceiling is actually very good, but the lamp is too small. I specially purchased a large area of ​​embedded frosted white lamp, plus dark black metal The lines are used as an embellishment to ensure that there are no blind spots in the store, and it can be bright but not dazzling at night."

Although the entire experience store has not been fully furnished yet, Liang Qingfan's introduction of these contents can already feel full of details.

Zhuang Dong was almost dizzy. Although he couldn't fully understand Liang Qingfan's meaning, he could still feel the capitalized "niubi".

Tian Mo was a little worried.

Because this experience store is really great!

It occupies such a large area in the most prosperous business district of Jingzhou, and the details inside are crafted by first-class architects. Even the details of lighting are full of sincerity.

It can be said that this experience store is not inferior to the stores of many world-class technology companies, and it is even better in many places!

If compared with the store of the real estate agency where I worked before, it is simply a difference.

And when he thought that he was about to become the manager of such a big store, Tian Mo instinctively felt panic when he was excited, because he had no idea whether he was competent.

If there is something wrong with your work, wouldn't it not only fail Mr. Pei's expectations, but also wasted Architect Liang's efforts?