Losing Money to Be a Tycoon

Xue Zhebin also nodded in agreement: "If you count it this way, it would be a big profit to ask Lin Jiaqiang to endorse!"

"The promotional video at the press conference was made very well. This kind of nonsensical and humorous style made Lin Jiaqiang's acting skills to the fullest and left a deep impression at once."

"And Lin Jiaqiang's personal experience after the product was released has made more people dispel their doubts."

"The most important thing is that Lin Jiaqiang's business cooperation costs are very low, but the popularity is not low. It can be said that every penny is spent on the blade, which is great value!"

"Before I was complacent about the marketing activities I did. Compared with Mr. Pei, it's too far away!"

Li Shi smiled: "This is normal. Anyone who has dealt with President Pei will have similar ideas."

"President Pei is like this, one link after another, every choice you think is commonplace may be accompanied by a series of next moves!"

"If you invite Lu Zhiyao or Zhang Zuting, you can definitely also invite them, but their body is too good, endorsement of this product is not convincing at all. Everyone will think that their body was originally trained in the gym, and smart fitness The clothes rack is okay."

"And Lin Jiaqiang himself has fitness needs, and Mr. Pei is particularly confident in his products, so he can make the weight loss effective!"

"I have to say that this product, which sounds very weird and outrageous, has once again subverted my perception."

"Sometimes I also feel emotional, why is President Pei so young, but all kinds of ideas and wisdom are endless? It can only be said that there are still geniuses in this world..."

While reviewing a series of operations of the smart fitness drying rack from promotion to sale, everyone sighed at Mr. Pei's vision.

While chatting, Yao Bo suddenly remembered something.

"By the way, there is a news, have you heard, President Li?"

"Tengda's first experience store is set in Jinsheng Plaza."

Li Shi froze for a moment: "Jinsheng Plaza? Isn't that the mall where you have a share?"

The names of Jinsheng Plaza and Jinding Group are a bit similar, but they are actually related.Jinding Group has some investments in Jingzhou, and Jinsheng Plaza happens to be one of them.

It's just that Jinding Group is only one of the shareholders behind Jinsheng Plaza. Although it has a certain right to speak, it is not absolute control. Usually, it basically does not ask about the daily operation of this mall.

So Yao Bo didn't know about this for the first time.

Yao Bo said: "I just learned about this matter not long ago, because this time Tengda's actions seem to be relatively hidden, the mall has also carried out some confidential work here, and it may take a while to publicize it with fanfare."

Li Shi's spirits lifted up: "Thank you! This news is too important to me!"

"I will go to buy some shops and stores nearby!"

"By the way, did the mall give Tenda a discount?"

Yao Bo replied: "Of course it's a discount! I heard that the rent is 40% off, half a year rent is waived, and a total of 7,000 square meters are squeezed out, all of which are leased to Tenda."

Li Shi nodded approvingly: "Well, although the discount is not a lot, it's okay."

"Remember, when dealing with President Pei, you must have enough sincerity! The greater the sincerity, the greater the return of President Pei!"

"You talk to the person in charge at the mall, and ask them to give as many preferential terms as possible in the future. Don't pull it off. Mr. Pei will definitely use ten times, one hundred times the profit in return."

Yao Bo hurriedly said, "Okay, I'll call the mall when I go back to remind them!"

...

After the dinner, Li Shi sent away Yao Bo and Xue Zhebin, and took another half an hour by car to a shopping mall.

This is an inconspicuous small shopping mall, which can't be ranked in Beijing.

After arriving at the mall, Li Shi went directly to the B1 floor, which is the head office of the Star Bird Fitness Chain Store.

After talking to the front desk, it didn't take long before I saw a middle-aged man in his forties walking out quickly.

"Mr. Li! Come in quickly."

This middle-aged man is called Che Rong, the owner of the Starbird fitness chain.

Che Rong eagerly led the way and took Li Shi to the VIP room in the gym to make tea in person.

"Mr. Li, what wind brought you here today? I will let my brother know when I come next time, so I can entertain you in advance."

Li Shi smiled: "Chairman, you don't need to be so polite. Today I was also on a whim and remembered one thing, so I came over to take a look."

"About the investment you wanted before... I thought about it and decided to invest."

An expression of surprise appeared on Che Rong’s face for an instant: “Really? Mr. Li, thank you so much!”

Li Shiyi raised his hand: "Don't thank you in a hurry, I have the conditions."

Che Rong nodded quickly: "Say."

Li Shi took a sip of tea, thinking about where to start.

Star Bird Fitness is a local chain gym in Jingzhou. Although there are more than a dozen stores, no matter its scale, market share or word-of-mouth, ranking in the top ten in Handong Province is enough, let alone in the whole country. No number.

In the past two years, the fitness industry has had a difficult time.

The domestic fitness industry began to develop rapidly around 2000. In 2001, the Olympic bid was successful, and the topic of national fitness began to receive attention. Many fitness cards of gyms were hyped up, and even thousands of them.

This craze has naturally spawned a large number of gyms. Around 2004, there were more than 500 gyms in the Imperial Capital alone, which can be said to be a rapid development.

However, there are more gyms, competition is fierce, and the homogeneity of the fitness industry is very serious. If you want to pull more customers, you can only rely on lowering prices, so gradually falling into a vicious circle.

The annual card for large gyms has dropped from the original tens of thousands to about 3,000 yuan, and the price of small clubs has even dropped to 700 or 800, which is only lower and no minimum.

Although this allows customers to exercise at a more favorable price, it has also resulted in a series of chaos due to low profits, such as trying to promote personal education classes, and running away from the gym.

The gross profit margin of many gyms has dropped from 40% all the way to less than 3%, so in the past two years there has been a frantic wave of bankruptcies. Only last year, in 2011, more than forty gyms in the Imperial City closed.

As a second-tier city, Jingzhou has fewer young people and worse fitness habits than first-tier cities, and the situation is naturally more unoptimistic.

To make matters worse, after the hosting gym was opened on a large scale, it provided a brand new fitness model and quickly robbed a large number of customers belonging to traditional gyms.

This makes it harder for the small local gym similar to Starbird Fitness in Jingzhou.

Therefore, Che Rong, the owner of Starbird Fitness, had no choice but to invest everywhere, hoping to overcome this difficulty.

Li Shi's Fuhui Capital is very famous in Jingzhou. Of course, Che Rong has also looked for it, but Li Shi has never given him a clear answer.

Because Li Shi is an investor, investment is about returns.

There is nothing special about Starbird Fitness. If you vote, you may not make money, so why do you want to vote?

Originally, Li Shi wanted to reject Cha Rong, but today he suddenly changed his mind.

"Investment is okay, but I have one condition: the money I invested must be used to purchase smart fitness drying racks and put them in various stores of Starbird Fitness."

Che Rong was taken aback for a moment: "Huh? President Li, what does this mean?"

"I also looked at that drying rack. Although it's pretty hot now, it seems to be a home fitness equipment, right?"

"Our gyms are all professional fitness equipment, which is better than this clothes rack. Why should we change it?"

Li Shi shook his head: "At the first glance, you haven't experienced this thing yourself."

"Smart fitness drying racks are indeed home fitness equipment. They are not as good as professional fitness equipment for specific movements."

"But it also has its own advantages, which is unmatched by traditional fitness equipment! The combination of games and equipment makes fitness no longer boring, but full of fun, making it easier for people to stick to it. This is something traditional fitness equipment cannot do. of!"

"At present, most of the gyms are not aware of this. This is a very good opportunity for us!"

"Although the basic model of hosting a gym cannot be learned, you can still learn the new fitness form of the smart fitness drying rack!"