Losing Money to Be a Tycoon

Yu Yuchen continued: "Now everyone may think that the home takeaway is not bad, every meal has subsidies, only don't need much money, you can eat a good takeaway, so you have a good feeling."

"But everyone can think about it. In a long time, when you launch a burning battle in express delivery and other similar platform companies, do you have tasted sweet? But later?"

"The platform company has obtained the market monopoly, and the next is a variety of Sao campaign: big data is cooked, find excuses, and launch a higher new service to sneak to the original service shrinkage ... In short, in unknowing, the price rose back. "

"Customers think that they have gotten their wool, but in fact, they must go back and go back."

"The current business model of home takeaway is true: first, get a lot of money through financing, then use these money to subsidize the business, rider and customers, seize the market position. With the expansion of the market, constantly merged other takeaway platforms, Integrate resources and attract more investments. "

"In the end, the market monopoly is reached, began to cut the leeks, turning into a risk, never losing business."

"In the near future, the following scenarios can be foreseen."

"For merchants, house takeaway will continue to increase the amount of the meridies, constantly try the bottom line of the business profit, and finally reserve a very small part of the profit to the merchant, take the most of the profits."

"If it is just the loss of business, it is nothing, the key is to happen more terrible things."

"Because the profits are getting lower and lower, those restaurants that offer quality food will be more and more doing. And can live in this high-drawn situation, only those take-out stores with high profits. "

"There are two ways to profit: one is excellent brand value, strong bargaining, such as some well-known fast food brands abroad, but this is a very small number; the second is to rely on compression costs, put some take start pressure to ordinary The low price of people is unimaginable. "

"For example, make some good things that look good with a cheap takeaway package, although it is a very low price, but still has huge profits."

"But this takeaway, even basic health can not guarantee. Over time, similar merchants on the platform will be more and more, it will inevitably play an effective currency effect."

"For the rider, the home takeaway will continue to pass the big data algorithm to test the limit of the rider, first give you five orders, if most people can work well, then continue to add, six orders, eight orders, ten Single ... The rider is forced to go to the red light, violate the regulations, and this part of the profit is also opened to the package by the home takeaway. "

"For customers, gradually increase the charge, but will not directly improve the take-out fee, but start from tightening subsidies, and gradually reduce coupons and discount quotas, then the big data is cooked, secretly enhance the distribution fee, even It is open to sell, saying that the express delivery is very hard, and it is necessary to rise. "

"But in fact, they will never provide any guarantees for express brothers, even if they provide, they must be deducted from the labor income of express delivery."

"In the end, the interests of the tripartite are damaged, and the platform will become a giant, further bundle the deep bundles of the entire industry, and really realize the dream of lying and make money."

When it comes to, Yu Yak is slightly toned.

Then, he turned and continued: "Some people may ask, is it not a platform for taking a fish? What is the difference between with the home takeaway?"

"Here I can be very responsible, the pattern of taking the fish takeaway with the home takeaway is completely different."

"When I got a lot of food to sell this brand, I have planned the business model of taking the fish, and this business model is essentially different from the home takeaway platform."

"Touching the fish is not a pure platform, it has a large number of online stores, will provide customers with real food."

"The home takeaway will definitely not review, the store is safe, health, but the fish can be guaranteed, we provide customers with healthy and delicious ingredients."

"Touching the fish takeaway, cold-faced girl snacks and the latest upcoming milk tea is committed to providing you with healthy, delicious diet, and covers most people's taste. The key is to eat peace of mind, drink relief. "

"All our takeaway little brothers are the same as the anti-wind logistics, which is officially prepared, paying five insurance and one gold, has a formal benefits. We will not use the system algorithm to press the limit of each small brother, but Encourage them with performance salary. Under the premise of complying with traffic rules, let them get stable income. "

"Do we earn profits? Of course, it is also earning, but it is different from the way to take out these platform companies."

"We earn the source of profits, mainly from the fish takeaway, cold-faced girl snacks and sell milk tea these food itself, followed by a small number of platform profits."

"And this is the business model that is always touched to take the fish outside: delicious Chinese dining is the foundation, so we have a store that touches the fish, and then there is this platform for taking the fish takeaway app. In the eyes, the platform is for example for entity, and cannot be abducted. "

"In addition, the touched fish is not like a house takeaway these platform companies, and the profit margin has a very high appeal. In some big cities, the house takeaway to the merchant has reached 20%, and This number may continue to be improved in the future, because the home takeaway is pursuit of the first goal with the profitability. "

"But the fish is not the same. In general, the profit margin is never the first goal. We pursue: the improvement of the taste of the dish, the coverage is expanded, and it is recommended to provide convenience for customers and express brothers. "

"In the future, we will also let go of the business to join the fish to sell this platform, you can share the distribution resources of the fishing outside the country. Here, I will promise you to do two things on behalf of the fish."

"First, touch the fish takeaway as a platform, the merchants will never be higher than 5%!"

"Second, we will be carefully examined, review the merchants of the joining platform, do not sign up, ensure that the takeaway on the platform makes everyone eat peace!"

Next, Yu Yuchen came to the reserve and food laboratory of taking the fish, introduced the internal situation.

Clean and tidy back kitchen, environmentally friendly kitchen waste processor, these are previous TV stations have been photographed, but now there is some subtle changes, giving people feel better.

This is not only to show the health, hygiene, health, health and health of the audience, is also a hint.

The audience will naturally think, the merchants of the home takeaway, what is the next kitchen?

I thought about it, many terrible pictures naturally emerged in my mind.

Not only that, when the customer sees the cheap takeaway at the home takeaway, it will not only see the cheap price, but will think about the meaning of the heralded behind it.

After this subsidy disappears, will it return to the original price?

So cheap takeaway, is it through the scavenger, or even used takeaway packages?

Even the same shop, takeaway and food food is not the same is quite common? This suspicion is completely reasonable.

Moreover, there is an ultimate murder of the touched fish, which is to let go of other businesses!

In low oscillate mode, there will only be two results.

The first kind, the almost food is cheap in the taking the fish, and it is expensive at the home takeaway.

This is not to say, will definitely choose to take the fish takeaway.

The second, the almost food is expensive to take the fish outside, cheap in the home takeaway.

At this time, the customer will doubt, what is the house takeaway? Is it lowered? That should be unlikely.

Perhaps, the same business is not the same food on the take-out of the house to take the fish outside the fish? Even if it looks like it, it can't see it again.

Still choose to take the fish takeaway!

Touching the fish takeaway with physical stores and unique meals as support, there is a powerful reputation, so that the home takeaway cannot be squeezed through the price war in the short term.

And the low profit margin of the fish will always give the home takeaway an anchor point, let it unable to let go of your hands and feet to crush the three-party interests, and pursue high profits.

Once the trend of public opinion, the taking the fish will naturally follow the wind logistics, host the gym, the lazy apartment, standing in an invincible place!

Of course, there is also a side effect, which is the same as a home takeaway after taking the fish, doing the monopoly platform to make money.

But this doesn't matter, whether it is the person in charge of taking the fish or the total, it has not considered this road.

It is because of this, Tenda can stand in an invincible place!

Finally, the recording is over.

Yu Yuchen picks down the microphone, grows up: "Call, my performance is okay?"

Meng Chang nodded: "Very good. Go back to this video and then cut a scissors, almost in place."

"However, this video is not very good, the heat of the video of the video hosted the gym has not arrived at the top, and now the second phase will slightly affect the communication. Or after the video of the hosted gym, we will find another Suitable timing sends a second phase. "

"This can play the best effect, playing in the soft ribs of home!"

Yu Yu Chen stated: "These you come to co-finance, no one is more good than you."

Two people chatted again, and now the person in charge of the various departments of Tengda has made Meng Chang as their own person, very trust.

Before everyone, I thought that Meng Chang was too bad, and the value of Tengda's values ​​did not think that always twisted him.

But the general is such a bull, hard and students have twisted Meng Chang!

It is quite outrageous.

Rui Yak took out the mobile phone. It was originally wanted to look at the responsible crowd, but suddenly found a notice.

"The person in charge ... under the grassroots level?"