Losing Money to Be a Tycoon

Tuesday, 19 April.

Gu Tu Technology.

In the conference room, Changyu is excited to share the fruitful results of the release of the OTTOE1 phone with key staff at Gutu Technology.

Pei Qian was also present, although his face was not particularly beautiful.

Because he always felt like he was being whipped...

Since the launch of the OTTO, the brand has become a very strange one.

“Strange” here is a neutral word.

The disadvantages of this phone are obvious.

Too heavy and basically without any autonomous technology, all supply-chain technology and manufacturer's agency, can only be said to be more balanced and compare buckets in terms of parameters, there is no bright black technology.

The system, which includes a cell phone, is closer to the native Aerosol ecology, clean and refreshing for some, but too humble and inconvenient for others.

However, the highlights of this phone are also prominent enough to make people remember to look at it once.

Its brand recognition is very high, the cool logo on the back has appeared on "A Great Tomorrow", just pull it out and a lot of people will recognize this is the phone that sells more than 8,000.

At the same time, the performance of Frequent Friends at the launch session, combined with the benefits and added value of the phone, makes it seem unique in this position.

For many wealthy people living in Jingzhou, or heavily dependent on other industries in Tenda, this phone is currently an inexpensive but absolutely irreplaceable option.

So far, OTTO's phone sales have reached 160,000, its previous out of stock status has been closed, the stock supply has been completed, and sales are growing slowly, but there will be no further outbreaks of that kind.

This result is undoubtedly still in the category of others in the domestic market. The sales volume of Hongcheng Technology's new mobile phones, the company where Changyou used to be, is about the same number.

Domestic market share, less than zero and a half percent.

But the amazing thing is that Hongcheng Technology's phones sold so little, they quickly went out of business; but Gutu's phones sold these sales, they lived very well.

The same margin is not high, but the higher the price of the phone itself, the more money it earns.

If selling a thousand yuan machine still maintains a profit of 5%, selling one makes 30 to 40 yuan, selling 100,000 units makes 3 to 4 million, which is not enough for the supply chain to plug the teeth.

But if you sell 8000 yuan, you still have 5% profit. If you sell one, you make 400 yuan. If you sell 100,000 yuan, you make 40 million yuan.

So even if Gu Tu Technology returns all the concessions of other industries, it retains only 5% of its own profit, and still makes a lot of money!

This creates a virtuous circle.

Pei Qian Wan didn't expect this high price, in turn, to give himself to the pit.

Of course, calm down, this sales volume is not completely unacceptable to Pei Qian.

After all, the mobile phone market is now a Red Sea, and the market share of those big brands will only get higher and higher, and it won't be easy to rank in three or four places, let alone Gutu Technology, which is ranked out of 10 manufacturers.

It's a miracle to be able to sell these hundreds of thousands.

And the most amazing thing is that while it's a "others” phone, the OTTOE1 is a red machine, and it's pretty well known online, although most people don't pay for it.

Chang 'an was proud.

After all, as a new brand, Gu Tu Technology has been a first step towards success, and due to the small demand, the supply problem has been solved, after which it will certainly be bought and profitable in the long term.

Pei Qian sounded a little depressed and coughed softly: “Isn't there a problem with Gutu's phone right now? ”

Chang 'an smiled immediately: “Don't worry, President Pei, talk now! ”

Frequent friends are already prepared for this.

He knew perfectly well that Pei was always a person who did not like to listen to grades and only wanted to look for questions, so he had already arranged them when he prepared for the meeting. After introducing the results, he would analyze the problems and determine the future direction of development.

Pei Qian thought he could pour a pot of cold water on Changyou with his own questions, but he was already ready.

This makes Pei Qian a little speechless. I feel that his employees seem to be becoming more resistant and more difficult to uniform...

After introducing the grades, regular friends began to talk about the drawbacks of the phone.

“One of the big problems with our phones right now is getting them ready. ”

“Stocking up is a difficult problem for small manufacturers, because of money anyway. In order to prepare large quantities of goods, it is necessary to supply the supply chain with enough money while pressing large quantities of goods in the warehouse. ”

“Crushing is a dangerous thing, selling $2,000 a cell phone and making $100, which means that crushing a cell phone requires selling 20 phones to make it back, which is a terrible number. ”

“But without stock, there is also a problem that consumers' consumption impulses cannot be met in the first place, and when they calm down because they are out of stock, they may go shopping for other brands of phones. ”

“This is a very difficult issue for a company of our size. ”

“In addition, the details of our phone are far from abrasive, and as a high-end phone these details are essential…”

“… In short, our goal for the next phase should be to stay steady, leverage the reputation and heat that has been built, better integrate the supply chain, strive to launch the improved E1 upgrade later this year, and work hard to ensure in-stock availability and take the next step! ”

Pei Huan was silent.

He seemed to find a paradox.

In many cases, as soon as you coach yourself, things will change somehow and make the project profitable;

But if you don't guide and let go, the project will still be profitable.

In this case, Changyou set a steady and steady route for OTTO phones. Is Pei Huan in charge or not?

After Chang Yu finished his speech, he subconsciously observed Pei's general reaction.

However, Pei's eyebrows wrinkled slightly at this time and fell into deep thought.

Chang 'an couldn't help but get a little nervous.

What's Bae thinking?

Think I have a problem with my plan and am considering a better one?

No, President Pei should have been thinking about the future. There was already a better plan, so he didn't think about it until now.

Or, what did Pei always suddenly think of, deciding to overthrow what he had already thought of?

What President Bae is thinking right now is something two levels above me?

What would that be?

Never mind, I can't imagine, this is not the level I can reach, or patience wait for Pei to figure it out.

A constant friend waits patiently.

Others are waiting patiently.

Pei Qian twisted for two minutes and found a quiet spot on the scene. He raised his head and looked around before realizing that everyone looked at themselves with a full look of anticipation.

Pei Qian realizes why the scene is so quiet, everyone is waiting for themselves to speak...

It's embarrassing, you have to say it without saying it.

I can't keep you waiting long, so why don't you just say "I don't mind"?

I'm afraid that will trigger deeper brain replenishment.

President Bae has been thinking about it for so long, why say "no problem”? Isn't there a better plan, but you didn't say it? What exactly is the plan? What are you thinking if you don't?

Pei Qian thought about it, and everyone's brain complement seemed a little scarier.

Show them the wrong way, even if it turns out to be money, but make less!

Thinking about it, Pei Qian said, "Don't make new phones, sell your existing spare parts, and don't continue marketing. ”

Changyu nodded: “Well, good President Pei. And then?”

Pei Qian: “…"

What do you mean, you're not surprised at all now?

At least give me a surprise look and convince me that my plan is unreliable!

However, the other people in the conference room also looked seriously and waited seriously for Pei Qian's next sentence.

Pei Qian sighed silently in his heart and had to go on.

“Next target stretch, stretch to 10 months to a year. ”

“Create a software lab, do some user-friendly APPs, improve your phone system, optimize your image algorithm, etc. ”

“We promised our customers that we would roll out two versions of our mobile system to support one-click switching, and now there are only minimal versions and no full-featured versions. ”

“The promise must be fulfilled. ”

Changyou whispered, “General Pei, the feature rich version is intended to be developed synchronously with the new phone, as discussed earlier. ”

Pei Qian stunned.

Did you say that?

Oh, it does seem so.

But Pei Qian still looks serious: “R&D resources are limited, and we need to concentrate on big things. It is also R&D, with different inputs, and the results of R&D are naturally very different. ”

“Don't feel comfortable developing a feature-rich version of ottoos to fool consumers, do it perfectly, understand? ”

Chang 'an was a little ashamed and nodded quickly: “Yes, President Pei. ”

Pei Huan considered that after entering this cycle, another project could be postponed until the next cycle.

At present, Gutu technology seems to be a good option.

For Pei Qian, the delayed project has three characteristics at the same time: first, the current hazards are enormous; secondly, the project itself must be able to devote significant resources, which can act as a surprise cost; and thirdly, the next cycle can be completed in a timely manner or produce products.

And the Gullchart phones all fit.

Pei Qian stressed that software laboratories, not hardware laboratories, must be established.

While hardware laboratories seem to burn more money, they are also easy to burn for half a day without success.

Because the hardware is not very confusing, what you make is OK, or not, and there are no ambiguous options.

If you don't have anything to produce before you settle, isn't that the end of the calf?

Software labs can also burn a lot of money, and it is easier to produce results, and card settlement is unlikely.

Even if it's just optimizing a version of the system, launching a good APP, or optimizing the image system algorithm of your phone, it's all an achievement. Find a way to make a profit. In the system, you should be able to fool around.

Chang Yu took General Pei's request seriously and did not ask any questions.

From market positioning to brand marketing, OTTOE1 phones are all handled by President Pei, who has completely compromised Changyou.

Now, the principle of constant friends is that when Pei always asks for it, he will do everything he can to complete it, and when Pei doesn't ask for it, he will decide his own direction.

Changyou really felt that Bae's goal was a little too small. In 10 months to a year, optimize the mobile phone system, get a few APPs, and then study the image algorithm?

Kill chickens with a cow knife.

But now that President Pei has asked for it, he dares not take it lightly. After all, General Pei's request has always been perfect.

Watching as everyone carefully recorded, Pei Huan suddenly felt a little lonely as snow.

I don't know exactly how people would understand what they're saying.

Hey, being misinterpreted is the fate of the Expressor!