Losing Money to Be a Tycoon

“Ding.”

The phone rang the tone of the chat software.

Pei Qian was in a fierce battle against the big TV. After this battle, he put down his handle and picked up his phone.

Coach Arryn sent today's Training Results Report.

As for DGE Club, although Pei Huan feels that his inability to participate in any official event has completely cut off the possibility of his back stabbing himself, he has not relaxed his vigilance based on the principle of not being afraid of 10,000, or even in case of fear.

In addition to being placed in a club disguised as an assistant teacher, Pei Qian arranged for dual insurance.

Just let Coach Arryn send herself the training results every day to supervise the coach's work!

Of course, the so-called training results were not how many more training games were played today, how many players were promoted, but rather photographed.

After each day of training, these internet addicts wear tight fitness clothes to take pictures, and Pei Huan will test Coach Ya Ling's results based on these pictures.

The logic is simple:

Weren't all these internet addicts spending a lot of time and energy training each and every day exhausted?

And it's easy to check if they're training seriously, just depending on how their body changes.

After all, fitness is the least lazy thing you can do, you may not see it for a short time, but over time, all the effort you make will show up on your body.

Of course, there are differences in human physique, some people come out after a little two days of muscle exercises, relax and bounce quickly in two days, and some practice for long periods of time is slow.

But overall, fitness is a pay-as-you-go, pay-as-you-go thing, fairer than most things in the world.

And Pei Qian is going to use this to oversee DGE Fitness Club, oh no, DGE E-Competition Club!

Look at the photos one by one, Pei Huan nodded frequently.

Well, the effect is instant!

It can be seen that Coach Ya Ling was very diligent, did not touch the fish paddle, and practiced all these addicted teenagers very well. Every single chunk is increasing, the biceps and thoracic muscles are drumming up, and the chest camel back phenomenon has also improved dramatically.

Then I'm relieved!

Pei Qian put his phone aside and was a little proud.

When these athletes retire, they may be able to arrange for a job as a fitness coach in a hosted gym, which will solve the major dilemma of re-employing e-athletes.

This state-of-the-art model is far ahead of other clubs in the industry.

Perfect!

……

……

Saturday, 28 May.

Hosted Gym Flagship Store.

Kwok Licheng just finished his training, wiping sweat with a towel while doing the stretching exercise after the training.

Another coach came together and said, "Coach Ko, can I ask you something? ”

Goli nodded sincerely: “Old man, just say what you want. ”

Coach looked around and nobody whispered: "Looks like there are fewer new learners these days? ”

Kwok Ri Cheng is an honest man, and he didn't want to hide it, and he said honestly: "Yeah. Our fitness meals have gone up again, they were already expensive, and now each meal has gone up again, and the shy customers in the bag are certainly reluctant to sign up. Moreover, Coach Ya Ling's departure also has a certain impact..."

And the coach whispered, "How long do you think our gym will last? One month or two from now, the boss is in a hurry, right? ”

Quo Licheng's face calmed down: “Who knows, anyway, with my observation, I don't feel the boss is going to give up, but it's more powerful. Besides, those branches are much worse than ours. If you want to close them, close them first. ”

Coach Side's voice is even lower: “So, did you consider all the stores closing together? ”

The two voices were getting lower and lower. After all, they talked openly about the loss of their own gym. They also talked about which store was closing first, which was too bad for morale to publicize.

Guo Licheng picked up a dumbbell and handed it over to the side coach. The side coach immediately agreed, pretending to be practicing as well, and was actually stealing whispers from Guo Licheng.

Guo Licheng whispered: “We've known each other for years, I'll tell you the truth, don't pass it on. ”

Coach nodded: “Sure. ”

"I think this gym is definitely going to make money, it's just a matter of time. It's all in the boss's calculations. ”

Coach gave a surprise look: "Really? So tell me, what's the boss's plan? Why do you think this gym is profitable? ”

Guo Licheng sorted out his thoughts and said: “On the face of it, the gym is indeed quite bleak. There are fewer new trainees who have recently raised the price of fitness meals. This is all obvious, as you can see. ”

“Have you noticed, however, that those old and frequent learners have fully embraced this model and that the effect of fitness is remarkable? ”

Coach stunned and thought, "Well, that seems to be true. But the private instructors I've brought with me in other gyms have also progressed very quickly, which is nothing. ”

Quo Licheng shook his head: “Wrong, the key is the question of proportionality. How many students have you previously taught in other gyms that are practicing well and are progressing fast? Very few, right? But here, all those who persevere, progress is fast! Can this be the same? ”

The coach stunned and suddenly said, "Oh, yeah! ”

And he thought about it, and he said, "No wonder we have a compulsory fitness plan, a compulsory pairing of healthy meals. Fitness is all about keeping your mouth shut, opening your legs, eating three, seven minutes, practicing and eating. If you are a normal person, you can practice the effects! ”

“And while the price of fitness meals has risen now, it tastes better and is easier to stick with. ”

Gori nodded: “Yes, that's what I'm talking about! ”

“We do have a small number of gyms and a lot of people who can't hold out have been persuaded to retreat. But those who can persevere, without exception, all have an immediate effect! In other words, we brush away all the people who can't hold on, and everyone who stays is sure to make a difference! ”

“Think, in the long run, it's a gold sign! ”

“What courses are most popular? Safeguard Ben! People today are not afraid of spending money, they are afraid that spending money will not work and money will float. Just tell everyone that spending money will definitely improve, even if it's more expensive, someone will definitely come. ”

Coach frowned: "But in our current situation, it's not very popular. ”

"Because the reputation hasn't spread yet," said Gori Cheng. How long has it been since we opened? ”

“After a few months of fitness, our first batch of members saw real changes. Even some of the fitness whites passed through our gym's previously unfinished fitness goals, and this reputation effect naturally stands! ”

“Combining our gym and the name, 'Hosted Gym', once the reputation comes out, are you still afraid the customer won't come to the door? ”

“Bai's reason for opening a branch store in the case of huge losses in the flagship store must also be because he saw this phenomenon, he felt that the fitness habits of core members had developed, and the expected brand effect began to show up initially, which is why he decided to open a branch store! ”

“Otherwise, would someone as smart as President Pei continue to lose even if he knew he was losing money by opening a branch? Doesn't make sense. Must have seen the prospect of profitability! ”

The more coach listens, the more reason he feels, the more frequent he nods.

“So, Coach Ko, when do you think it's going to be possible for this testimonial to stand up so that we can have a gym fire? ”

Gori thought, “It's hard to say, the natural heat is spreading too slowly. But Pei is always a marketing master. Perhaps when he thinks the time is right, he can find some kind of opportunity to publicize it and it will burn? I've learned about Tenda's internet cafe and loading business, and they're all completely unheard of. Suddenly, marketing is on fire. I think Pai is probably ready to do it again. ”

The coach was sincere: “I see. If it wasn't for Coach Ko's interpretation, I wouldn't have known what our boss was thinking. All I can say is that he should make a lot of money! ”

“But Coach Ko, you can see so much, it's not easy! No wonder the boss chose you as the manager. ”

Kwok Licheng shook his head: “I'm not a business man, I'm far from Bae. I just happen to run into President Pei based on his understanding of the industry and reasonable inferences. ”

“I thought about it, and it may not be a coincidence. If you want a business model to burn, you have to solve the pain points in the industry. ”

“What are the pain points in the fitness industry? It's a distrust between the customer and the gym. This distrust is deeply ingrained. ”

“Customers don't trust the gym. They feel that the gym sells cards every day, they just want to cheat their money and don't want to talk to the coach more;”

“Coaches don't trust the gym, they carry a bunch of marketing metrics, and they don't have the heart to bring the trainees or the training;”

“The gym didn't trust the customers either, so I thought one was the other, and if I had a card, I wouldn't care about anything. ”

“You say that the three parties don't trust each other, can there be another? ”

Coach nodded: “Yeah, why don't a lot of people leave the business! ”

Guo Licheng continued: “But President Pei's model, all three distrusts were eliminated at once! ”

“The customer doesn't feel that the gym is cheating anymore, the price is clearly marked, the children are not cheating, and absolutely guarantee the effectiveness of your training; the coach is comfortable training and coaching the trainees, and doesn't have to figure out how to sell classes all day, so they can step on the ground; the customer doesn't dislike the coach anymore; the gym doesn't use the customer as a leek anymore. ”

“You see, in this model, everyone benefits! ”

“As for not doing well now, that's because building trust takes a process and takes some time. Time's up, trust builds, make money. Isn't that a water to water thing? ”

Coach nodded again, but soon there was a new confusion: “Well, as you said, this is a great thing. Shouldn't it be publicized? Why can't it be passed on yet? ”

“We have to hurry and tell the others to build confidence in the gym! ”

Kwok Licheng whispered, “What are you thinking? The boss has a plan, but it doesn't mean the plan has a 100% success rate. If it doesn't work, you can't give your shoes to the boss? ”

“Why don't you just shut the fuck up and watch and blow your boss when it's done? ”

Coach, suddenly, that seems to be the point.

Think about the history of Yang Xiu, who always likes to talk about the boss's intentions all over his mouth, it's been cleaned up. How can a boss like a subordinate be smarter than himself?

Coach looked at him with a shocking look: "Yes, Coach Goh, you can, Emotionalist! ”

Guo Licheng waved: “Hi, I like this place too much, like you, I certainly don't want to see it yellow. ”

Coach Side said, “Well, yeah! Then let's just lay low and wait and see what the boss does! ”