Losing Money to Be a Tycoon

Bao Xu continued: “Although we have increased our self-research efforts since then, we have not let go of purchasing the IP block. In the GOG creative community, we have a region dedicated to unlocking all kinds of purchased IP characters and soliciting its gaming mechanisms from players. ”

“And now the GOG worldwear seems to be missing a lot! ”

Min Jing suddenly realized: “Yes, it is very lacking! ”

“The IP characters we currently buy are basically a little influential at home, but when we go abroad, they are basically not influential, and these characters are not felt by foreign players. ”

“At present, GOG's hero base is undoubtedly superior at home compared to ioi, but rather disadvantageous abroad. Overseas players may be more receptive to ioi heroes. ”

“This is a crucial point that we have to address! ”

Ye Zhou thought, "What if we also have GOG's creative community overseas? ”

Min Jingchao shook his head: “No. The GOG Creative Community is something if there are enough players. It takes a lot of players and a lot of participation for good work to emerge. ”

“But now that GOG doesn't have many players overseas, it's definitely not going to be able to collect good works. Either this money won't be spent, or I'm not happy with what I bought after spending it, it doesn't make any sense. ”

“You should go directly to buy some successful IP abroad! ”

“In this way, it works just as well, if not better, as a big star, because the target audience is clearer. ”

“We can put these successful IPs directly into the game, which is much better than having a star spokesperson! ”

Ye Zhou's expression got excited: “Got it! Surely, this should be the standard answer to General Pei's idea! ”

People have repeatedly argued that the practice of “buying an IP” is the best solution to General Pei's puzzle, and should have been considered by President Pei a long time ago.

After all, this “buy IP” policy has been a fundamental principle since the GOG R&D period. Now promoting world clothing requires an IP that is widely accepted by overseas players.

Riyadha cautioned in due course: "Don't worry, we haven't solved this problem yet. ”

“Decided to buy an IP, but how exactly? Which one? ”

“If you buy the particularly famous superhero images, the 20 million knives are not necessarily enough. After all, many rich overseas games factories are staring at these IP's, and after the visualization, the copyright of these images will rise to the sky. ”

Ye Zhou thought about it: "I'm afraid buying a particularly expensive big IP is not what President Pei intended. After all, when Pei always buys IP domestically, he also never buys big IP. ”

Min Jingchao prompted: “Don't be dogmatic, the situation is different at home and abroad. In order to better coordinate with the propaganda offense and make a hammering sound, we must have a loud enough IP image overseas. ”

Everyone is caught up again.

Finally, Riyadha suggested, "So now there are only two ways, the first is to concentrate on buying one or two well-known successful IP images; the second is to buy a lot of well-known IP images that match the perception of overseas players. ”

“If you're not sure, just hand it in as two answers and let Bae do the slapping. ”

Leaf Boat nodded and stood up: “Got it, thank you! ”

“I'm going to go back and do a quick survey and let Bae make the final decision! ”

……

……

Wednesday, 10 August.

Shortly after Bae Qian woke up, he received a call from Ye Zhou.

“President Pei, we have thought about what the final promotion plan for GOG International is! We are going to buy some IP characters suitable for the international market to do in the game! ”

“But now there's a problem, should we concentrate on buying one or two high-profile national IP characters, or should we buy a range of low-profile, but offshore player friendly, regular IP characters? ”

Pei Qian thought about it and replied: “The latter. ”

This national IP character is too harsh to handle, Pei Qian is afraid that ioi will not hold up.

This concern, though strange, is not unreasonable.

GOG has surpassed ioi in the game itself: end tourists interact, charge extremely conscientious, already have a bunch of great heroes, and the game mechanism is easier to get started and disseminate.

Now, GOG promotes overseas, mainly because of two things: whether or not you don't feel comfortable with the water or the earth, how to get famous.

The so-called soil and water dissatisfaction is mainly due to fear that the heroic image inside does not meet the tastes of overseas players and encounters cultural barriers.

And buying an IP does solve this problem.

But if you buy a big IP at national level, Pei Huan is afraid that it will be too heavy to kill ioi directly, then you will not be able to spend money happily in overseas markets.

Or buy some small IP, play slowly with ioi in overseas markets, cut meat with a blunt knife, and eat it little by little, so it works for him well and for me.

Ye Zhou said yes: "Well, let's go pick up some cheap little IP characters and report back to you later. ”

……

Hanging up the phone, Ye Zhou was happy to say to Lin Xiaobin and Wang Xiaobin: “President Bai has slapped the board! That's the right answer! It turns out that our two gaming divisions are united, and they are invincible at Mopei's all intent! ”

Lin Night looked at the information at hand: “Don't be too happy about it, there's still a lot of work to do later. With so many superhero characters in American comics, what exactly do we choose? What are the flavors that suit European and American players? ”

Everyone felt a headache when they looked at the name of the hero in their hands.

The emergence of superheroes dates back as far as the '30s, and after decades of development, the list of superheroes has grown to be bald.

Now you're faced with a very difficult choice:

The heroes we all know are expensive, and President Pei has told us not to buy them.

How do you know if overseas players like cheap heroes when they don't know each other and don't have much fame?

Who knows if those notorious heroes are born out of time or because they fail too much to match the tastes of foreigners at all?

If it's the former, fine, if it's the latter, GOG buying this crap won't do anything to promote the game, which amounts to spending money for nothing.

"Forget the first two cartoon companies, they've already been bought by big groups, and the acquisition price is basically billions of dollars, we can't afford this cheap. ”

“And if they kill the character IP, even if we can buy some relatively well-known characters, I'm afraid it's just a game copyright, with a lot of restrictions. ”

“It seems feasible to buy some of their low-profile IP characters, but there are some restrictions as well, and the premium can be unacceptably high and inexpensive. ”

Lin thought about it. “Then don't think about it. Look back. ”

Ye Zhou continued to read the information for a while and said: "We… seem to be able to buy the third largest cartoon company in the US, and just two days ago there was a news story that they were going bankrupt. ”

Lin Tong instinctively realized something was wrong and asked: "Is the third largest comic book company going bankrupt? What's the market share of this third largest cartoon company? ”

Leaf Boat: “Less than 5%. ”

Lin Night: “…”

Wang Xiaobin was also forced to say, "God damn it, the third largest cartoon company in the United States has less than 5% market share. That means three cartoon companies in the United States, right? ”

Ye Zhou was also amused: “Of course not, but the data shows that. ”

“It can only be said that this is the current state of the industry, the first two cartoon companies are of the giant ranking, with a market share of nearly 40 per cent, with the remaining third place to the tenth place plus 10 per cent, and the other smaller ones plus 10 per cent. ”

“There are so many superhero IPs in these two countries, the market plates are so big, they make movies as they go out of comics, the influence is not a measure at all with other companies. ”

Lin nodded later: “Well, the standard 28 law, the head company has 80% of the market share. ”

“No wonder ‘America's Third Biggest Comic Book Company' sounds bluffy, but it actually has less than 5% market share, and it's certainly not surprising that the harder it is to live, the more bankrupt it is as the fairies of the first two bosses fight. ”

Ye Zhou took the laptop and quickly looked at the relevant information: “Yes, now that the traditional form of comics is depressed, these giant comics companies are all making money from film and television, comics are equivalent to a huge library of inspiration, ready to take materials and steadily produce movie content. ”

“But the harder it is for these cartoon companies that have little market share and can't make movies. ”

“This Hurricane Comics Company has a few points, which is pretty good:”

“Its cartoon subject matter is not confined entirely to superheroes, but more diverse, and for GOG, more diverse images and certainly more choice. ”

“A few of its IPs look very good for European and American players like the Duke of Purgatory, Fae, Mechanical SWAT. ”

“It's also important that he really has a national-level IP image! It was just... 20 years ago. ”

“Multifaceted Man, released in 1993, won several nominations, including the Oscar, but did not win the prize, investing 27 million knives and winning 340 million boxes worldwide, ranking fourth in all cinema boxes that year, and the film's rewards soared 20 times after the film was shot by the lead character. ”

“But Hurricane Comics is not an investor, so it doesn't get much, and that's when it finally gets brilliant, and it gets more and more overwhelmed. ”

“But the good news is that the IP role of Multifaceted Man still has influence, and many foreigners should be familiar with his image. More than half of the value of Hurricane Comics is on this IP. ”

“Although it feels a bit like picking up garbage… I have to say, this garbage is quite affordable. ”