Losing Money to Be a Tycoon

Saturday, 3 September.

Tenda's new game, STRUGGLE, is officially live!

magic du.

He Ann, who had just finished her company business, went home and was ready to rest.

I was supposed to go to Jingzhou last Friday to continue lecturing General Ma, but Ho 'an had some minor problems with his league game and needed to deal with it until yesterday.

So, the lecture to General Ma was naturally postponed until next Friday.

Though it was caused by an emergency, Ho Ann felt the time seemed to be good.

Because today, Tenda's new game, STRUGGLE, is available!

He Ann is looking forward to this game.

After all, several single-machine games previously played by President Pei can be regarded as the benchmark for domestic single-machine games, especially in terms of ideology and depth, which have reached extremely high levels.

And this time, Ho Ann, like all other players, is looking forward to this game called STRUGGLE, which is mostly about big action adventures.

He Ann is still worried, what should this last lesson tell Ma?

Those that were said before were basically highly summarized and summarized by He 'an's decades of experience in gameplay, full of dry goods.

Everything from the idea of a game, to production, to marketing, has been covered.

But precisely because the content is highly concentrated and all dry goods, this last lesson will feel so bad if you don't pay a little more dry goods.

Just in time, Tenda is offering new cases here!

He Anjing wondered that there was a week left before he could lecture General Ma, and that this week should be enough to put Tenda's new game through.

Maybe you can get some inspiration from this game, or inspire some memories of your own dust, and then squeeze out some more dry stuff as part of your teaching?

Just after the company's business, He An is ready to play a game and relax.

Turn on the computer and open the official platform.

Indeed, the most prominent spot on the official platform's front page is a large pamphlet that says, "Tenda's new game, STRUGGLE, is available!" ”

It's just that these are the only words on this leaflet that don't advertise posters.

It's a little strange.

Because there are posters on the general game page, which put beautiful scenes and characters in the game, which can improve the player's first impression and attract the player to enter.

“President Pei is really discretionary, but after all, he is. ”

Why didn't Ann think of it? He ordered it.

If it's other game producers, this conventional publicity program needs to be respected, but President Bae doesn't need it anymore. Even if he writes the four small words “Tenda Shinjuku" on a blind page, the players will definitely go crazy to see it.

Coming to the details page of the game, He Ann suddenly realized something was wrong.

Because on this page, there are game text introductions and pictures!

Introduction to the game:

The so-called reality is that no matter how hard you struggle, it's hard to escape the fateful circle.

There are also lots of advertising diagrams for the games below, which are very beautiful and have an impressive art style, but the only problem is… the scenes and characters on the diagrams seem to be different from what you would expect!

Modern urban backgrounds, many foreigners, also wear clothes that are everywhere in real life such as suits, T-shirts, sweatshirts, etc.

He An is a little grumpy.

What about the big action adventure game?

It's true that some action adventure games are modern themes, but those often occur in mysterious islands, lost relics, and scenes can't be modern urban backgrounds!

From the image of the publicity picture, how come it doesn't go hand in hand with the action adventure game!

What's even more confusing is the Chinese name for the slogan and game.

“The so-called reality is that no matter how hard you struggle, you cannot escape the fateful circle”?

That's a shame!

Yes, in a sense, this is true, and reality is helpless in many cases, not shifting to the will of the human being.

But that doesn't mean we should promote this idea of fatalism!

It's true that life can be unpleasant many times, but we still have to work hard to live our lives, because life doesn't have the option to “give up” or “quit” and struggle not to live better than others, but to live better than ourselves in the past.

Moreover, the Chinese name "Struggle", compared to the original English name "STRUGGLE", means something different in an instant!

The word STRUGGLE has a lot of meaning. Before, everyone thought it was an action adventure game, so they subconsciously interpreted STRUGGLE as meaning struggle, struggle, etc.

But now the Chinese name is "Struggle", which is equivalent to directly dissolving all previous players' imaginations, a hammer, and making the game the subject of realism!

This opening, before it entered the game, He An was forced by President Bai's sleazy operation.

By then, smarter players have realized that they seem to have been advertised to be deceived.

“President Pei made a realist subject, and then afraid that everyone wouldn't come to play, so he made a false propaganda? ”

“I can't. ”

“This doesn't fool players, it doesn't help sales, but it's counterproductive, it only strikes its own reputation, causing more losses. ”

He Ann was confused.

At this point, he suddenly realized what had happened and turned over Tenda's previous data during the game propaganda warm-up.

I looked at the promotional materials and saw the introduction to the game.

So repeated three times.

He Ann is confused.

“President Pei… there is no false propaganda, it is all true. ”

“At best, this is deliberately misleading. ”

“What's this new routine? ”

Ho An found that the content written on the game profile matched exactly what the game itself was about!

Misunderstanding is largely due to the fact that "all actions are collected”. Everyone subconsciously thinks that since all the action has been collected at a great price, it must be an action adventure game!

As a result, it turns out to be a real subject.

What kind of action do you use to collect reality subjects?

If it is someone else, Ho An must be angry and shouting, feeling that this is false propaganda.

As Ho An said in his lecture to General Ma earlier, game marketing is an important part of the success of the game. If the way the game is advertised and the game itself is misaligned, it is a devastating blow for single-machine games.

And?

President Bae's promotion of this new game is in the wrong place! And it was quite a mistake!

He An is confused and confused. President Bae made a mistake that seemed very low-level to him, but it made him even more incredible.

Who's Pei always with?

Marketing ghosts!

For each game, you'll find the best way to communicate and know how to create topics among your players.

Well, this is definitely a special marketing model too!

It's just that you have to play the game to find out exactly why it's special.

He Ann was ready to buy the game and discovered a second confusing place.

Two-protagonist model, actually bought separately?

After clicking the purchase button, an introduction page pops up, one for the rich and the other for the poor.

The original painting on the Rich Man's Edition, a commercial elite in suited leather shoes, is shaking a glass of red wine overlooking the city by a floor-to-ceiling window on the skyscraper, and seems to have a dominance of King's Landing and everything at its disposal.

Text introduction: Born in a house of millionaires, your struggle will be smooth, but destiny is uncertain, in front of death, everyone is equal. If you are wealthy and do not recommend buying, you will find it tasteless.

Price: 19 (original price 29)

The original painting on the poor version is a poor man in a dilapidated shirt, empty-handed, looking up at skyscrapers soaring into the clouds on the streets of a river of vehicles, with a hint of envy behind him.

Introduction: Born in a house of the poor, your struggle will be filled with pain, struggle and helplessness. You are convinced that struggle can change fate, but fate is not meant to be changed by you. Whether you are poor or wealthy, it is not recommended to buy because you will only harvest some meaningless negative energy.

Price: 79 (original price 99)

The purchase buttons on both sides are separate, obviously the poor or rich version can be purchased separately, and there is no "buy all” option.

Why didn't Ann think it was just one more mouse?

First buy the rich version, then buy the poor version.

However, a toolbox pops up on the page when you tap the Buy for the Poor button.

“Life doesn't have a second chance, and you can't get a discount if you want to experience both. The price for all purchases is the original price, the total price is 29 +99 = 128, are you sure? ”

He An carefully read this long string of words, his mouth slightly open, his face full of shock and question marks.

What's that supposed to mean?

What the fuck?

This pricing method really makes a knowledgeable and old brand producer like Ho An feel unheard of!

The other two-protagonist modes are to do the inside of the game and choose which one to play after entering the game.

This way, just split it into two pieces to sell!

Not only that, but also priced separately, selling 19 and selling 79 while selling, the price is exactly four times worse!

But will the poor version really have four times more game content than the rich version? Obviously not!

Most ridiculously, you can't get any discount on both versions, costing 128, which is six times the price of a rich version that only takes 20 bucks to buy!

In Ho An's view, this pricing strategy is also very outrageous. 19 yuan is obviously too cheap, and 128 is too expensive. If you discount it, wouldn't it be appropriate to sell 98 yuan a piece?

Isn't this pricing strategy now forcing players to buy only rich versions?

Moreover, the phrase is cruel enough.

On the part of the rich, it seems to suggest some bad ending, and the rich are not advised to buy.

On the poor's side, is it a bad ending to say directly that fate cannot be changed and that the poor and the rich are not advised to buy it?

Isn't that what you're saying? Nobody buys it.

This is ridiculous!

He An resolutely pressed the payment.

Expensive, what? Am I $128 short?

I'll sell it at the same price. I'd love to!

I have to see what good stuff you have hidden in the poor version!

He An speculated that there must be some connection between the two versions, since they are dual protagonists and dual versions. But what if some eggs and hidden ends have to be bought together to trigger them?

The more Ho An thinks about it, the more he feels the way he must have guessed.

If there is no connection between the two versions, then something big is going on.

Most players will still be affected by online reviews because they don't have a majority of players who can't think of a game to buy.

If the first players bought two versions without discovering any eggs or hiding the ending, they would definitely curse and the players behind them would no longer do this stupid thing.

He Ann felt that President Pei would definitely not make such a low-level mistake, so he was more determined to buy two copies together and there was definitely a hidden speculation about the outcome.

So far, before entering the game, He 'an realized that his four theories had been overturned.

Choose the right way to market your game content? No, I don't think so.

Choose a type of game with a high market share? No, I don't think so.

If it's another game producer, Ho An doesn't even have to go into the game to assert that the game is going to be over, because the start and run are already off, how is it possible to reach the finish line?

But if it's President Bae, Ho An feels he still has to finish the game before he can reach a conclusion.

Perhaps President Pei can overthrow all the traditional theories and surprise himself more than he can imagine?

He An first enters the rich version.

……

After a brief black screen, a man's voice spoke in English, faintly.

This doesn't seem like a narrative, but more like this man talking to himself.

“My father loved to seek wisdom from distant Eastern cultures. ”

“Shortly after I learned, he taught me repeatedly two words from the Far East: poor * * plan, rich conscience. And honest, courteous, well-fed and honorable. ”

“In the original language, the father said, the two sentences were very neat, concise and philosophical. ”

“But the English translation was completely unacceptable. ”

“He told me that this society was full of jungle laws and that we were high up, but that's why countless people were staring at us, trying to see us fall and die. ”

“My father said," Don't trust the poor, never. ”

“It seems to my father that we, and the poor at the bottom, have become two species. ”

“I do not share that view. ”

“Of course, I wouldn't argue with my father either, because I knew I almost fell off the roof of the skyscraper with my mother because of a lunatic who didn't make it to this world. ”

“Father said, that's the poor. ”

“But I insist that it was just a lunatic. ”

After the black screen and subtitles, the game scene appeared.

From the same over-the-shoulder perspective as a regular 3A masterpiece, it appears to be a uniformed Western police officer with no lower rank.

He is now situated inside a mall, just empty, as if everyone had been evacuated.

Several officers waved at him anxiously in the distance.

Several lines appeared on the wall as a guide: "As hostage experts, ‘negotiate’ with hostage-taking criminals. ”

He Anzheng did not see any criminals. He turned his perspective and seemed to have to go to the open window where the officers were.

The officers waved anxiously.

So He An manipulated the officer and walked over.

The officers began to tie the safety rope to the officer, put on absorbent climbing gloves and boots, and then moved away from the window position.

“The pregnant woman is dangerous, the hijacker is emotionally agitated, and if our sniper shoots, the hijacker may fall with the pregnant woman. Sheriff Henry, please! ”

He Ann controlled Henry to climb out of the window, climb gloves and boots with adsorption, and climb up along the glass curtain wall of the building.

And as he climbed up, new task instructions appeared on the glass curtain wall every other distance.

“Hostage experts arrive at the scene. ”

“The hostage experts are ready. ”

“Hostage experts are ready to start ‘negotiations’. ”

And the more you climb up, the better you can hear the shouts coming from the top of your head.

“Stay back, or I'll jump! ”

“Help, help...”

“Please don't be nervous, we are here to negotiate, we can agree to your terms...”

The criminals roar wildly, the hostages cry and cry, and the police soothe the offenders' words with loudspeakers, all mixed together and irritating.

Shortly after the suggestion that "hostage experts were ready to start ‘negotiations’", Henry also reached the top and quietly came under the criminals.

The culprit was seen standing on the edge of the building with a long dining knife in his hand, resting on the neck of a pregnant woman.

The criminal seemed to be aware of the presence of a sniper, but he had a knife in his right hand and strangled the pregnant woman to death in his left hand, falling from the roof as soon as he was shot.

Henry came silently under the criminal, left his right-hand climbing glove on the curtain wall, and pulled out his gun, pointing it at the back of the criminal's head.

“Bang!”

A gunshot exploded, the criminal's head bled, and in the screams of the hostages, two people swayed!

“Hostage expert ‘negotiations’ concluded. ”

Henry stretched out his crude right hand and held the pregnant woman steadily, while the convict's body fell towards the bottom of the building.

At the moment of the fall, Henry saw his face.

Despair, panic and madness before his death lingered on his face, and many emotions mixed up to make him look disgraceful.

After a pause like a slow shot of a movie, the camera kept falling, falling, falling with this body...

Eventually, the moment before the landing, everything stopped and the screen darkened again.

“My mother was frightened, so I came to the world two weeks earlier. ”

“Some friends say I was born with a golden spoon. ”

“Some friends say I was born at their end. ”

“I never denied that. Because for someone like us, suffering or struggle cannot be an asset to others. ”

“Few people recognize the struggle that was born on the finish line. ”