Losing Money to Be a Tycoon

Tuesday, 25 October.

Family College District, Handong University.

Yu Ping An stepped out of the taxi and took a look at the specific address and door number.

Today he is visiting Kong Zhemin, a respected and old professor of literature at Handong University.

Professor Kong Zhemin, a 1946 student, was a first-class professor of humanities and social sciences at Handong University, a PhD student mentor, a director of the Institute of Language Education at Handong University, editor-in-chief of language textbooks at primary and secondary schools, a member of the Committee of Experts on Basic Education, and a former editor-in-chief of Handong University Press and convener of the Expert Group on Revision of Language Curriculum Standards.

In short, he is a well-deserved master of the academic community at the Faculty of Arts and Sciences of Handong University and throughout the country.

Rich company executives, Yu Ping met a lot, nothing to be nervous about.

But meeting a real master like Professor Kong Zhemin is completely different.

Before Yu Ping An went upstairs, he relived his mood and carefully reviewed the readiness of "useful APP”.

He's here today to ask Professor Kong out of the mountain, but it's not that easy.

After receiving the "Useful APP” development task from President Pei, Yu Ping An immediately proceeded to re-plan the business of the entire department and optimize the personnel structure.

Some continue to develop and improve the functionality of Tenda Life APP, while others are drawn out to form a “useful APP” R&D team.

Upon receiving Pei's general assignment, Yu Ping An was lost.

Because in his view, the "useful APP” development cycle was too long and extremely difficult to make a profit, and it really wasn't a good project.

Nevertheless, he strictly complied with General Pei's request and seriously began preparations.

Because Yu Ping An knows very well, Bai always does the software to emphasize one thing, which is “iteration”!

As can be seen from the development history of the home department, from “Xuexia Hurry Up” to “Tenda Life”, this APP has undergone several editions, the content has been constantly adjusted, and the user group has changed dramatically.

It can be said that without the “iterations” that President Pei has been promoting, there can be no "Tenda Life APP” success now!

So, Bae's new project “Useful APP”, even if it doesn't look very reliable now, will always meet Bae's expectations and achieve great success with iterations over and over again.

Yu Ping An is convinced of this.

Only in the process of starting research and development of "useful APP," Yu Ping encountered a lot more problems than he thought.

President Pei has already given this APP infrastructure framework: it is a content output platform and should be a tree structure.

Part of the trunk is somewhat similar to the encyclopedia website: the root is a keyword and underlying concept, the branches are concepts and interpretations derived from this keyword, and the leaves are questions and answers to a specific derived concept.

And the structure of the entire APP is like a forest of trees: key underlying concepts are interrelated, supporting jumping within a line, or categorized searches within a broad category (e.g. literature, physics, gaming, etc.).

In other words, bridging the encyclopedia model with the Q&A model is a slight innovation in form, but can greatly improve the efficiency of users' access to information.

But to achieve this infrastructure framework, which Pei needs, much time and energy will still be needed to work together in terms of detail and content.

For example, how each level of the APP sub-interface is designed, how the page layout is arranged so that users can see key messages at a glance, how administrators can freely add and delete terms, or modify the entire tree structure…

These are key issues that product managers need headaches.

Beyond that, there is the content output issue on Useful APP.

“Useful APP” is a content output platform, so whether it can be fired or not depends on whether the content above is good or not.

Specifically, there are only three points:

Whether the content is accurate or not, there should be no error message;

Whether the content is streamlined or not, there can be no spam;

Whether the index is convenient or quick to find what you're looking for.

At the end of the day, people are still watching.

If the content producer on the platform deliberately releases incorrect information and spam to defraud traffic, then the platform will certainly not succeed.

Even to regulate, it is only with good producers that less good producers are regulated.

When it comes to some professional concepts, it's definitely up to the big professional to accurately characterize whether it's the right information, the wrong information or the spam.

So, where do we find these great producers?

Yu Ping An's first thought was college.

Inviting bulls from all walks of life, for example, when it comes to issues related to the Internet industry, inviting executives from some of the big Internet companies, these people must also have real talent.

But the problem is that these bosses are successful people, and they don't necessarily have time to do these trivial things to do their jobs and careers.

Moreover, there is a great difference between mastering knowledge and explaining it.

“Useful APP” is more like a knowledge-breaking platform, and the encyclopedia model has evolved to the extreme, which is actually textbooks. And the problems associated with encyclopedia articles are actually detailed in the textbooks.

So graduate students, young lecturers, professors, etc. at the university are the most suitable candidates and the backbone of this APP.

Bulls from all walks of life can only be supplemented.

And "useful APP” encompasses everything, and this stupid, mountainous job, where do we start?

The first thing Yu Ping An thought about was some basic knowledge.

President Pei said, "Useful APP” is a long-term plan. Some ambiguous questions prefer not to do it, but to do it wrong.

Start with an area of basic knowledge, do a little bit of it, try water, if it works well, then expand it to more areas, step by step.

It is not quantitative, it is only qualitative, to ensure that this APP truly meets its name.

Therefore, Yu Ping An turned to the official of Handong University and went to visit Professor Kong.

Handong University, especially the Faculty of Arts and Literature, still supports this cooperation. In fact, school business cooperation has always been strongly supported and promoted by the State, and it is not new that many science academies work with businesses on topics.

The Academy of Arts and Sciences, because of its specialty, has less cooperation with enterprises. This “useful APP”, if successful, is also a win-win attempt.

Not to mention, Tenda Group is based in Jingzhou. President Bai has donated three times to the alma mater school on five occasions. It is much easier to talk about cooperation.

The only problem is that the College cannot make decisions on behalf of Professor Kong Zhemin.

Because Professor Kong is taking graduate students, teaching undergraduate students, and doing research, does Mr. Kong have the time and energy to join the project as a special adviser, which has to be a question mark?

Therefore, if Yu Ping An wants to move Professor Kong today, he will have to solve the problem.

After calming down, Yu Ping An entered the family building and came to the second floor to gently knock on the door.

A moment later, the burglar door opened, and an old professor with white hair and spiritual hair looked up and down at Yu Ping: “Right, President Yu? ”

Yu Ping An hastily said: “Cong Lao, just call me Xiaoyu, sorry to bother you. ”

Professor Kong Zhemin laughed: “Do not disturb, come in. ”

Yu Ping An followed Professor Kong Zhemin into the living room. The situation here is similar to that imagined. The sofa and furniture are basically wood based. It looks very old. The walls are hung with books and drawings. The entire wall is bookshelf and full of books.

Professor Kong Zhemin also poured Yu Ping an cup of tea, and Yu Ping An was all a little scared.

After a few chats, Yu Ping An also dared not to delay Professor Kong's time, and went straight to the point: “Kong Lao, where I come from, the leader of the literary school should have briefly told you, let me tell you more about our APP. ”

“I was originally in charge of Tenda Life APP business at Tenda Group, and now I am in charge of this' useful APP ’, which is a knowledge-sharing community that wants to be a combination of‘ encyclopedia ’and‘ Q&A 'modes...”

Professor Kong Zhemin listened carefully. From time to time, his eyes occasionally flashed with suspicion, but did not interrupt Yu Ping's narrative. Instead, he waited for Yu Ping to explain the whole "useful APP” starting point, specific structure, charging mode, incentive mode and other content all over again before starting to integrate all this information and think seriously.

After a moment of reflection, Professor Kong Zhemin said: "President Yu, listen to your description. This software seems to be somewhat similar in positioning to the knowledge network of retrieving academic literature and theses. What exactly is the difference between the two? ”

Yu Ping An immediately replied: “Of course there is a big difference. ”

“In general terms, we are dealing with completely different groups of people and with different goals to achieve. ”

“Academic theses and literature, including teaching materials for various courses in university, are the most elegant and cutting-edge knowledge, but reading, understanding and mastering them requires a very high threshold. ”

“For most ordinary people, even if they were shown this knowledge, they could not understand it. ”

“Such efficiency would certainly be very low if KOP were to be targeted. ”

“So the software we're doing is primarily for the general public, and we're committed to reaching out to them in a more commonly understood way with expertise in these areas. ”

“What we're doing is understanding less costly professional content and tending to let users‘ know ’rather than‘ fully grasp ’it. ”

“And the biggest difference between this software and the Q&A platform is that the knowledge is filtered, we try to be free of spam, and we have more advanced indexing mechanisms that greatly improve the efficiency of knowledge acquisition. ”