Losing Money to Be a Tycoon

Meng Chang doesn't know much about e-sports, because it is a new industry after all, and he doesn't have much interest in it.

Do not watch e-sports games or play related games.

But after all, Meng Chang has a clever mind, and he can inquire about information from all aspects of areas he doesn't understand.

As an emerging industry, e-sports has been full of controversy since its inception. There are many hot topics on the Internet, and it is simply too easy to find some black material.

There is no need to understand too deeply, after all, he is only going to shoot a promotional video related to e-sports.

It's like shooting a promotional video for a racing car. You don't need to actually run the track and understand the configuration data of the car, right?

Therefore, Meng Chang spent a little time searching some information on the Internet and collecting some materials.

To his surprise, the Feihuang studio under Tenda had even done a documentary on the e-sports industry, which had a good response at the time.

This documentary is called "Broken Cocoon and Becomes a Butterfly", which mainly talks about the mental journey of a professional player who played "Anti-Terrorism Project".

He trains for at least 14 hours a day, rarely sees friends and family, almost no holidays... Even when he decided to play professionally, his father locked him at home. It was his career that he kicked out and ran to the magic city. .

In short, highlight a hardship.

The whole documentary was very realistic, including interviews with relevant personnel, the real scene of the training base and the hometown of professional players, and the details were full.

Meng Chang believes in the professionalism of Feihuang Studio. This documentary is absolutely pragmatic, and the feedback from the audience proves this.

"Very well, this documentary has saved me a lot of things."

"With such a film that can have a more comprehensive understanding of the e-sports industry, I don't need to spend several weeks on field inspections."

Although the advertising and marketing department has a lot of funds and fully supports the field visits, Meng Chang is not interested in this.

Because no matter how much funding, it doesn't matter to me!

He now wants to finish this publicity project quickly and get his own commission, and he doesn't care about the others.

The shooting time of this documentary was June 2010, which is about a year and a half from now.

Meng Chang felt that in just one and a half years, the environment and ecology of the e-sports industry shouldn't have changed too far, right?

After reading the relevant information, Meng Chang quickly identified several key "black spots" in this publicity.

The current e-sports industry is still in a state of chaos, such as player salary disputes, club squeezing players, poor treatment of bottom players, difficult entry and retirement, and basically no good way out. These are objective problems.

You can find a lot of similar news with a quick search.

It's just that I haven't found too much negative news about GPL, which makes Meng Chang feel a pity that he can't insinuate it in the film.

However, it is normal to think about it again. GPL involves too many big capitals, including large companies like Shenhua Group, and each sponsor is richer than one, so how could it be possible to let these negative news flow out? , Go viral on the Internet?

It must have been dropped by the PR.

But this does not affect Meng Chang's performance. The e-sports industry is similar anyway. Even if the GPL does a little better, it should not be possible to fundamentally change the characteristics of this industry.

After careful consideration, Meng Chang found an excellent entry point among these key "black spots".

In the past, the promotional videos of the e-sports industry basically focused on the apex of the pyramid, that is, the small group of people who won the world championship and achieved fame.

For example, "Broken Cocoon and Become a Butterfly" is a former professional player who won the world championship in "Anti-Terrorism Project". Recently, some media hope to make a documentary for FV club to introduce to the audience that they won the ioi global finals. course.

The content is also very easy to replenish: first introduce how poor the background of these professional players are, how their family members did not understand when they chose to play e-sports, how hard they were to pursue their dreams, and what achievements they achieved in the end...

These are all basic routines.

And Meng Chang wanted to do the opposite. Instead of photographing the small group of people at the top of the pyramid, he wanted to photograph those professional players with poor grades and unknownness, even those Internet addictions who had professional dreams but could not enter the industry. juvenile!

The lives of these people can be said to be very miserable.

As long as you search on the Internet, you can find many similar reports.

Many professional players have very low salaries when they enter the industry. Let alone five insurances and one housing fund, they can even eat at the mouth. The training environment is also very harsh. It is a training base, but in fact it is a large Internet cafe.

Meng Chang also found some pictures of domestic veteran clubs such as H4 on the Internet. The living environment of the players is really not flattering.

Moreover, this is still a small group of people who can become professional players, and those who cannot become professional players?

It is said that the college entrance examination is a single-plank bridge, but the e-sports road is more terrifying than the college entrance examination, because the entire industry needs too few people.

Thinking of this, Meng Chang probably had a spectrum, and quickly wrote a general outline.

Other propaganda films are all about the story of the success of a teenager in pursuit of dreams, but this propaganda film by Meng Chang tells the story of the failure of a teenager in pursuit of dreams!

...

The protagonist of the promo is a childish teenager.

In the first act, he played GOG with a high concentration of energy in a dim Internet cafe.In the game screen, the enemy is already overwhelmed by the army. He operates frantically, dealing with the enemy desperately on his own high ground, but after a fancy operation, he is stopped by the opponent's skill and killed on the spot, and the bright red "failure" appears on the screen.

The boy was very frustrated, he took off his headphones and looked at the failure screen silently.

But then, the young man once again plucked up his courage, ready to start the next game and win back.

At this moment, a middle-aged man stood behind him and grabbed him from his seat.

"Dad?" The boy was stunned.

The middle-aged man's face was blue and he dragged him back home.

In the second scene, the boy was dragged back home by his father. Judging from the environment at home, the conditions should be very bad.

The father and son broke out in a fierce quarrel, and his father flushed with anger, and he picked up a feather duster from the side to fight.

The boy was also very angry, yelling "kill me".

However, his father raised his hand, but slammed the feather duster to the ground, and then knelt down.

"Even if Dad begs you, okay? Go back to school and have a good class, stop playing games..."

The boy didn't speak, turned his head back to his room and closed the door with a "bang".

In the third scene, the young man came to the big city alone with hundreds of dollars stolen from his home, and went to several clubs to try out one by one.

But these clubs rejected him one after another. One of the managers said very sincerely: "Sorry, your strength is not up to the requirements of our club. E-sports may not be suitable for you. I suggest you reconsider. "

The teenager was sleeping on a bench in the park, looking at the sky full of stars, his face still had an expression of never giving up.

In the fourth act, there is finally a club willing to accept him as a youth training player. There is no salary, but it takes care of everything.The teenager is very happy, training hard every day, watching the main players play training games, discussing tactics, and silently envy, hoping that one day they can play games and win championships like them.

In the fifth act, the boy played a game as a substitute for the first time, but he played abnormally and became a retreat. The message that he was killed frequently appeared on the screen.

After the game, he took the initiative to ask the manager to apologize, but the manager said nothing, but since then, he never got any chance to play.

He just waited and waited next to the drinking fountain, and the teammates around him changed wave after wave.

Finally, the manager found him and told him to find another way out.

In the sixth act, the desperate teenager returns home. He thought his father would beat him like a thunder, but his father didn’t say anything, just prepared the food in silence, and said that tomorrow he would find a way to find a job for him. .

In the seventh act, the sun is scorching, and the boy is moving bricks on the construction site.

Father came all the way to bring water and food, very distressed, the boy wiped his sweat with his dirty hands, smiling and saying he was not tired.

But after his father left, he looked at his father's back, and for some reason he thought of the scenes in the classroom, and tears flowed down.

Those days that he hadn't cherished will never come back again.

...

After writing the outline of the story, Meng Chang checked it from beginning to end and was very satisfied.

This is called high-end black.

If Meng Chang forcibly fabricated facts and filmed content that discredited the e-sports industry, it would definitely not work, because such behavior is expressly prohibited in the agreement he signed with President Pei.

But the content he is shooting now is all true!

The scenes reflected in these scenes should have been staged many times across the country.

Moreover, Meng Chang was very restrained in his shooting.

Unlike many traditional media, he confuses e-sports with gaming, and then vilifies gaming as "Internet addiction," and ugly teenagers who like to play games into a sick state.

He was only very objective and photographed the hardships of the e-sports industry.

The boy's father did not beat, scold, and verbally add up like other parents. It can be said that he was very good to the boy, and his kneeling seemed extremely sad.

However, the young man's insistence on going his own way finally found that his father was right.

There are so many people who like to play games, only a small part of them can be selected by the club to become professional players; among this group of people, only a small part can become the main players and get the chance to play; among the main players, only A small number of star players are well-known to the audience; among star players, only a small number of players can win the championship and win both fame and fortune.

In other words, the entire e-sports road is like a big filter, and there is no one who can survive each stage.

And what will happen to those who are eliminated?

As reflected in the video, they have chosen a wrong path, and the most precious years of their lives have been abandoned.

Of course, Meng Chang's original intention was not to discriminate against the construction site moving bricks.

As long as you can support yourself and support yourself, there is no distinction between professions.

What Meng Chang wants to express is that it is the same profession, some are chosen voluntarily, and some are passively accepted.After the failure of the e-sports path, voluntarily choosing a career basically becomes impossible, and can only be passively accepted.

How miserable!

Moreover, Meng Chang will give the audience enough hints in some details. For example, when shooting the club training scene, he must shoot the internal conditions of the club, including accommodation, meals, etc.

If these content are shot in a ready-made e-sports club, people will definitely not be happy, after all, this film is tantamount to screaming at home.

But it doesn't matter, as long as you build a set based on the information found on the Internet.

All the game screens in the promotional video use GOG, because all other games have no copyright, and only GOG screens can be used casually.

And using GOG's screen can also produce AOE effects on GPL by the way, which can be said to kill two birds with one stone!

After carefully revising the outline of the promo video several times, Meng Chang stood up confidently and said to other colleagues who were fishing, chasing dramas, playing games, and sleeping: "Everyone puts things at hand for a while and comes to life. Up!"

Everyone immediately stopped what they were doing and looked over.

Meng Chang gave a detailed introduction to the new promotional video.

"This movie is called "The Butterfly Breaks Through the Cocoon."

The reason why it is called "Butterfly Breaking Cocoon" is mainly to have a back and forth echoing effect with the documentary "Butterfly Breaking Cocoon".A reminder to all young people who want to take the road of e-sports: you may not be able to break through the cocoon and become a butterfly, you may also become a cocoon.

Whether you can become a butterfly depends on whether you are really a butterfly or just a caterpillar.

"What do you think?" Meng Chang looked around at everyone.

On the surface, I asked everyone for their opinions. In fact, Meng Chang had already thought it through. Even if someone objected, he would definitely press this.

However, no one made any comments.

"Very good, no objection!"

"Then I will start to refine the details now."

"I'm going to find venues and choose actors."

The entire advertising and marketing department took a 180-degree turn in an instant. Before, everyone was like a flock of sheep grazing on the green grassland. Meng Chang gave an order, and these flocks immediately formed a square formation and started to kick!

Although he had already had a similar experience, Meng Chang still felt a little uncomfortable.

In his view, these colleagues showed two completely different characteristics at the same time.

The people he has come into contact with in his previous work can often be roughly divided into two types: workaholics and fish monsters.

The former is serious and responsible for their work, but they often never finish the work at hand, and they can never see them fishing during working hours; while the other fish monster will seize all the time to fish, even if assigned to him. , It will take a long time to complete, without any efficiency at all.

But these colleagues in the advertising and marketing department are neither workaholics nor fish monsters. You say they are hardworking. When they are not working, they play games and sleep. They will never take the initiative to find work on their own; you say they are lazy , After working, each one is extremely efficient.

But Meng Chang did not have much opinion.

These people are highly efficient, can complete their tasks quickly, and guarantee that they can get a high commission, and at the same time, they will not have any questions about their plans. Whatever they think, they are perfect subordinates.

Thinking of this, Meng Chang no longer struggled with this matter, but continued to look forward to his offer this month.

There was a wave of counter-propaganda from the Rabbit Tail live broadcast, and another wave of counter-propaganda from the GPL side. The effects of these two times are superimposed, and the commission can't be directly filled?

Although the publicity plan for Tenda's physical industry was a bit of a failure at the beginning, but the latter two plans are neutralized, and the high commission is still appropriate!

Meng Chang couldn't wait.