Losing Money to Be a Tycoon

Wednesday, February 22.

Huang Sibo took the film crew from Feihuang Studio and Zhang Yahui, a representative sent by the cold face girl, to Chang'an.

China’s food culture has a long history. There are many famous night market snacks all over the country, and many of them are famous throughout the country, such as Gaozhuang Night Market, Dongxin Street Night Market, Zhanggongqiao Night Market, Xisi Night Market, Shizi Street Night Market, etc. Wait.

These night markets all gather local food and drink. Every night, there is a lot of people, the fire light, the yelling, the sweat, and the cold beer. The night market has a unique firework and human touch of the city.

The night market is a gathering place for gourmet food and a good place to set up stalls.

The first filming location chosen by the program group was the Dongxin Street Night Market in Chang'an.

The night market here first began in the 1980s. Most of the stalls and restaurants are located in the east section of Dongxin Street. The three most famous old gourmet restaurants: Wangjia Bucket Chicken, Zhengjia Steamed Buns and Lao Chenjia Stew.

Before Huang Sibo came, he had already done his homework on these contents.

Although Zhu Xiaoce is the director and should lead the team, he still has more important tasks: supervising the post-production team for the fine-cutting and post-production of "Mission and Choice".

After all, Zhu Xiaoce is the director of "Mission and Choice", and he ultimately needs to decide on many issues.

Therefore, this time Huang Sibo led the team to shoot and chose another new director of the company. He also took this opportunity to train the newcomers.

It was still early after arriving at the hotel. After everyone checked in, they gathered in the rest area of ​​the hotel and planned to discuss how to shoot this promotional video.

Although it is decided to shoot the night market, the content of the night market is too extensive, and there must be a clear theme for what to shoot.

However, Huang Sibo and the entire team knew nothing about this. How to shoot depends on the representative of the cold girl, that is, Zhang Yahui.

But what made Huang Sibo feel a little puzzled was that Zhang Yahui was the only one who came to the cold face girl.Moreover, Zhang Yahui doesn't seem to know much about the cold noodle girl's business, he is just a stall owner who has joined the cold noodle girl.

Huang Sibo specifically called Qi Yan, the person in charge of the cold-faced girl, and asked about it. Qi Yan said that it’s okay. She had already told Zhang Yahui all of her ideas. The two of them agreed, and she is also responsible for the daily routine of the store. The operation and the planning of the gourmet laboratory will not go over, so that Huang Sibo has any questions to discuss with Zhang Yahui, and if he can't decide, call her again.

Huang Sibo thought for a while, and that's right. Just let Zhang Yahui decide on the cold face girl's half-dead appearance, or let the cold face girl's management decide, it is estimated that the final result will not be too different.

So everyone looked at Zhang Yahui, waiting for him to tell me how to shoot this promotional video.

Zhang Yahui has never dealt with such a professional shooting team. Now he has become the focus of everyone's attention, and he is still a little nervous.

He adjusted his emotions, and then said: "In fact, President Qi did not have any special purpose in making this promotional video. The main purpose is to record the daily life of the stall owners and show netizens the bitterness and bitterness of the life of stalls. Of course, by the way, you can also promote the traditional local cuisine of China. Of course, you can also focus on introducing some innovative food stalls based on tradition..."

"The reason why I wanted to shoot the street stall was mainly because the cold noodle girl had prepared a food stall competition before, and Mr. Pei recognized this. Mr. Qi believed that digging deep into the street stall might be a future development direction for the cold noodle girl."

"Moreover, the brand image of the cold noodle girl and the main meal are also inseparable from the local stall."

Huang Sibo was still a little confused: "I understand what I probably mean, but the content is too complicated and there is no focus."

"Is it the main food or the daily life of the stall owners? The former is a regular food promotion film, and the latter is more of a documentary."

Zhang Yahui was stunned for a moment: "Uh...I really can't say this. What do you think of Brother Huang?"

Huang Sibo was a little speechless, thinking that this film is what you want to shoot, and none of you have a clear idea. Come to ask me?

But then I thought about it again. After all, the cold-faced girl had just joined Tenda. This Zhang Yahui was just a stall owner before and was not influenced by Tenda's spirit. It is normal that these problems are not understood.

In this case, it is up to old Tenda like yourself to show them the way!

So, he slapped his chest: "Come on, then I will talk about my views from the perspective of President Pei."

"In the final analysis, this promotional video is to promote cold noodle girls. At least, through the matter of'shooting promotional videos for local food stalls', we must establish a kind of cold noodle girls'we care about traditional cuisine and local food inheritance.' Such an impression."

"So my suggestion is that in each episode, we choose a city, a local specialties, and tell a personal story of a stall owner, which has the effect of'seeing the big from the small'."

“Many food promotional videos in the past were based on food. For example, how precious are the raw materials of this food, how complicated the production process is, and how well the boss is a craftsman.”

"But if the scope is expanded to the entire category of'floor stalls', this perspective is undoubtedly somewhat one-sided."

"We all know that street stalls are actually hard work, and many street stall owners have a very difficult life."

"So, the structure of our film is roughly divided into three parts: The first part introduces the city and night market we are going to shoot in this issue, and briefly introduces several very famous local delicacies in this night market, and then expand it. Make a summary of the food culture of the entire region, giving the audience a very broad perspective;"

"The second part focuses on a certain stall owner in this night market, and introduces his mental journey in detail. For example, how did the stall owner embark on the road of stalling, and whether there has been a stall in such a long career? What has happened that is sad or touching can make everyone better see the inner world of these stall owners."

"In the third part, after introducing the stall owner's mental journey in detail, I will introduce his exclusive food. In this way, the audience has already developed a certain impression of the stall owner, and it is easier to resonate."

"What do you think?"

Zhang Yahui nodded immediately: "Well, I think this is good!"

"However, there may be a small problem in this way, which is that all attention will be focused on the night market, stall owners and food, and not too much attention to the brand of cold noodle girls."

"It suddenly occurred to me that there is another very crucial factor that must be mentioned."

"The cold noodle girl here sets up a food laboratory, and will try to recruit all outstanding food stall owners from all over the country. Of course, many stall owners will have a hard time leaving their homeland. We will buy food recipes from him at high prices and train special personnel. Study and try to reproduce this original local flavor."

"After these contents are added, the focus of the promotion is no longer a night market in a certain city or a certain stall owner, but the cold noodle girl!"

Huang Sibo nodded immediately: "Indeed."

"Since it is a promotional film, our ultimate goal is definitely to promote the cold-faced girl."

"However, this matter should not be said too bluntly, as it can easily arouse the disgust of others."

"I think it's enough to add a cold girl's logo and a line of small words in the shady spot at the end of the film."

Zhang Yahui nodded: "Well, yes, all of these are subject to your arrangements by Brother Huang. I am also the stall owner. If you have any questions in this regard, you can always ask me."

Huang Sibo said: "Well, I have a question for you now. Let's talk briefly, touch it, and then start roughly planning how to shoot."

"Actually, I have a better understanding of those glamorous parts, and I mainly want to ask, where is the bleak side, how bleak can be?"

Zhang Yahui smiled embarrassedly: "Then... it's hard to say."

...

According to statistics, there are 600 million people in my country with a monthly income of less than 1,000 yuan. Although the economic development is so rapid that various high-income groups emerge in an endless stream, many people still worry about their livelihood.

Zhang Yahui knows many stall owners who are forced to make a living and have to set up stalls to make a living.

They don't like to set up stalls, but they have to use it as a means of making a living.

The stall owners of these stalls have everything they can do, some put films on their mobile phones, they also sell magazines at newsstands, some sell umbrellas at bus stops, shopping malls, subway exits, and they join in making chicken chops or other snacks... …

Of course, there are also stalls like Zhang Yahui selling grilled cold noodles.

And in the process of setting up the stall, it is hard to explain the sadness.

For example: setting up a stall in a popular place, being smashed by a small gangster, and having nothing to do, can only swallow the sound, obediently "make offerings";

Renting a house in a popular store, but the landlord drove people away with the demolition notice. After reluctantly left, he found out that the landlord changed hands and subletted out at an increase;

I want to open a small shop for catering. First, I have to deal with the expense of obtaining a business license, and then I was ordered to make rectification because of a complaint. The operation is dismal...

As long as they follow this path, most of the stall owners sleep later than the dogs, get up earlier than the chickens, and have no rest throughout the year, but most of them can barely make ends meet and struggle with food and clothing.

Many people sympathize with small vendors, but the premise is that "the place where the stall is set up should not be in front of my house and where I am going."

The stalls of these small vendors are either unsafe (located at crossroads or main roads) or unsanitary (raw materials are difficult to guarantee, food waste pollutes roads), which also brings many problems to the management of the city.

Zhang Yahui came out to set up a stall after graduating from high school. Although he was still very young, he had actually set up a stall for seven or eight years. The location of the stall has also changed many places. Naturally, he is very clear about his firm belief.

The shooting team of Feihuang Studio listened and recorded, and began to plan the specific shooting plan of the promotional film based on what Zhang Yahui said.