Losing Money to Be a Tycoon

Liu Liang is very sure that other live broadcast platforms will definitely get the same information at about the same time: Mr. Pei does not directly compete with them when he broadcasts the rabbit tail.

After all, Liu Liang and these live broadcast platforms are old rivals, and they know each other well.

Based on Liu Liang's understanding of President Pei, this is mostly true.

Because Mr. Pei has always been an open-minded person, his main business is arrogant, and he rarely uses deceit to deal with competitors.

Of course, sometimes Pei always misleads his competitors tactically, but even then he will not deceive or lie. Instead, he will use a more advanced technique, such as using words and "part of the truth" to treat opponents The focus of attention is directed to other places.

Liu Liang felt that most of the other live broadcast platforms would relax after hearing Mr. Pei’s remarks, and would not delve into it.

From the literal meaning, Tuwei Live seems to be a knowledge live broadcast platform, similar to a model such as online courses.

If this model is adopted, it is equivalent to paying for knowledge. For example, for a certain professor's series of courses, the first half is free and the second half is charged. This way, as long as the audience is large enough, you can get a good income.

Following this line of thinking, the main competitors of Tuwei Live Broadcast are some websites that sell open courses and paid knowledge, rather than other live broadcast platforms.

Liu Liang subconsciously thinks so too.

But after dealing with Zhang Yuan for a long time and hearing about some of Mr. Pei's deeds, Liu Liang suddenly felt that his number of layers seemed a bit shallow.

Although all this seems very reasonable, President Pei's behavior is so reasonable, which in itself is the biggest unreasonable!

Everyone knows that President Pei will inevitably make a series of maverick behaviors when he first enters a new field.This is true whether it's takeaways, Internet cafes or gyms.

All of Mr. Pei's business behaviors are unexpected and reasonable.In other words, the business behavior when entering this field is very puzzling, but after the success of this model, people suddenly realize.

On the other hand, this time, President Pei entered the live broadcast platform, although on the surface it also gave people an unexpected feeling, but it did not achieve that enough shocking effect.

Does this mean... Mr. Pei’s real business model is still hidden under the rabbit tail live broadcast?The current status of Tuwei live broadcast is just a trick?

Liu Liang felt that something was wrong the more he thought about it.

The person in charge of other live broadcast platforms certainly didn't think so much, but Liu Liang may be under too much pressure at work, a little overthinking, and it's easy to think deeply about everything.

But this thought can't stop!

"If Mr. Pei is just to be a payment platform for knowledge, then why must it be a live broadcast mode, whose name is also called XX live broadcast? It can be made into an open class platform and video collection just like other websites!"

"Mr Pei said that it will not form a direct competitive relationship with our platforms, then... will the implication constitute an indirect competitive relationship?"

"President Pei must be optimistic about the future of the live broadcast platform before he plans to enter. Just being a knowledge payment platform is definitely not his ultimate goal, so what is his ultimate goal?"

Liu Liang hurriedly opened the Tutail Live website on his computer and studied it carefully.

The interface is very simple, and the content of the live broadcast is also very single. No matter how you look at it, it is just a platform that has just started, and it does not seem to have much special features.

Suddenly, Liu Liang noticed something different: the live rooms of all the anchors of Tutail Live are also their personal channels. In other words, the live broadcast and video seem to be two in one!

Although there have not been any videos uploaded in the personal channels of these anchors, just a little divergence of thinking can make up for the scenes that will be filled with videos in these channels in the future.

Obviously, the rabbit tail live broadcast by Mr. Pei is not just a live broadcast platform, it is more like a collection of live broadcast and video platforms!

Compared with traditional live broadcast platforms, there will be a lot of content-rich and streamlined video content on the rabbit tail live broadcast, which can be watched repeatedly by the audience after screening;

Compared with the traditional video platform, the video area of ​​the Rabbit Tail live broadcast is more concise, and the pushed content will be expanded around the live content that the audience has watched. At the same time, after the identities of the host and the UP host are combined, it is easier to increase The stickiness of the audience.

Taking into account the large amount of resources that Tenda has at its disposal, once the rabbit tail live broadcast can be pushed up, it may develop rapidly and snowball, and it will play a very important role in all live broadcast platforms and even video sites like Elliott. The impact!

You know, the real rise of the Alidao website has been in the past two years. Mr. Pei has created so many business opportunities, do you know that he will catch up?

Liu Liang couldn't help but suddenly: "This kind of pattern is more in line with Mr. Pei's vision!"

"Could it be that the future development trend that President Pei sees is the integration of multiple media such as live broadcast platforms and video websites, and even short video platforms?"

"That's why he made a strong entry into the live broadcast circle?"

"At the same time, in order to appease these live broadcast platforms, Mr. Pei deliberately released false news, saying that Tuwei live broadcast and us will not form a direct competitive relationship, let us relax our vigilance."

"This sentence is indeed true, but only in the first and mid-term! Once the rabbit tail live broadcast develops rapidly and reaches a certain scale, it will inevitably have a huge impact on all live broadcast platforms and even video websites. At that time, even if Mr. Pei does not intend to follow us Competition, we must be in a bad situation!"

Liu Liang became more panicked the more he thought about it.

Although this idea seems ridiculous, what is not ridiculous what Mr. Pei did before?

The more ridiculous, the more it looks like what Pei always does!

Liu Liang has recently been frustrated with the competition between ZZ Live and other live broadcast platforms, and his mentality is already very unstable.Now President Pei suddenly kicked in, how could he not think about it?

"What should I do? Can't just sit and wait for death, right?"

"Um... Otherwise, we will do the same!"

Liu Liang suddenly thought of an idea and got it into his heart.

This kind of function, ZZ live broadcast can also be done!

It's nothing more than making all the anchors' spaces into their personal channels on the basis of the existing live broadcast platform, and then updating the anchors' live videos on it!

This function should not be troublesome to do.

The only problem is that if it's just a video, no one will watch it.After all, most live broadcasts are more casual, not as streamlined as videos. If you record and broadcast, the fun will plummet.

"President Pei must have also considered this issue. Then, what will President Pei do..."

"Raise a group of people to edit videos specifically for these anchors?"

"Well, that's probably the case!"

It is definitely unrealistic to let the anchors cut their own videos. After all, the anchors are busy with live broadcasts, and there is not much time, and the editing techniques of most anchors are not good.

Artificial intelligence automatic editing?The technology has not yet developed to that level, and it is estimated that it is unlikely in a lifetime.

The only solution is to hire a group of people to help edit these videos.

But this involves a key issue: there are so many anchors, even if only the head anchors are equipped with personal editing, it is definitely not a small number.Each person is given a salary of several thousand yuan. Assuming that only the top 100 anchors are assigned with special editing, it will cost hundreds of thousands a month. If you give a performance bonus, it will easily reach millions.

After all, if you want good results, you have to spend money to find talents with good editing skills.However, the way for this kind of talent to find a job is quite broad, and the salary level is generally not low.

But Liu Liang thought for a moment and felt that the money was still very worthwhile.

Spend millions of dollars every month to bet on a future.

And it is the future that President Pei sees.

Thinking of this, Liu Liang immediately called his staff and called them to his office.

"Develop a new feature, fast!"

...

...

Tuesday, February 28.

Rabbit Tail live.

Ma Yang is in a good mood.

A promotional video was broadcast on Rabbit Tail yesterday and it was officially launched.From the official start of the broadcast yesterday to now, there hasn't been any lag or disconnection in the live broadcast of Rabbit Tail, and the barrage atmosphere is very good, so the viewing experience is very good.

Of course, this is not surprising. After all, I spent a lot of money on bandwidth. In fact, the number of viewers coming in is far smaller than the website's upper limit. If this is still stuck, it will be a hell.

Many live broadcast websites have made such mistakes. They are booming online, and several newly dug big anchors start broadcasting at the same time. They want to create the illusion that the website is very popular. As a result, they never expected the influx of viewers. Many, the website bandwidth is not enough, the result is stuck and exploded, and I can't see any live broadcast.

As a result, the audience who had worked so hard to pull in was out of anger, and spit out before leaving, not worth the gain.

The Rabbit Tail live broadcast will not encounter such problems at all.

Not only on the first day of launch, it is estimated that the bandwidth will not be occupied for a long time in the future...

Although there are still young scholars and lecturers live broadcast today, the popularity has dropped significantly.This is the same as Pei Qian estimated. When the website was first launched, many people just wanted to watch the excitement. After the excitement was over, they left a small part of their knowledge.

But starting today, some free anchors have joined.Because Rabbit Tail Live broadcasts extremely loose restrictions on anchors, many people see a new live broadcast platform and think this will be their own opportunity, and if conditions permit, come and try it.

Ma Yang never looked at those complicated data. For him, as long as the live broadcast website does not freeze.

At this moment, Chen Yufeng walked over in a hurry with some expression.

"Mr. Ma, I have something to report to you."

"I just got news from Waiwai Live. It seems that several websites are working on new features. They want to integrate live broadcast and recorded video together, which means copying the rabbit tail live broadcast mode!"

Ma Yang froze for a moment: "Uh... and then?"

Chen Yufeng raised his eyebrows: "Of course it's not good! These live broadcast platforms have the first mover advantage and control a large number of anchors and audiences. If they follow the operation mode of the rabbit tail live broadcast without thinking, it will definitely squeeze our survival. Space!"

Ma Yang came to understand and nodded suddenly: "That's it, then according to you, the situation is very serious! What should we do?"

Chen Yufeng shook his head slightly: "This is not easy to handle, and there is no patent for a similar model. Other live broadcast platforms can do it if they want to. Or... or ask Mr. Pei for instructions!"

Ma Yang was a little unhappy: "Always ask Brother Qian for instructions. It seems that we are all eateries and we can't solve any problems."

"Let's think of a solution first!"

Ma Yang and Chen Yufeng stared at each other for five minutes.

Ma Yang picked up the phone: "Forget it, I can't figure it out. Let's ask Brother Qian what should I do."