Losing Money to Be a Tycoon

Although these live broadcast platforms seem to be stupid and rich, they are not really stupid. They are very clever in their calculations.

Liu Liang thought for a moment and asked, "What about the attitude of other live broadcast platforms?"

The employee who came to report replied: "It is also too expensive, and is trying to keep the price down with Longyu Group."

Liu Guangliang nodded: "Well, I will communicate with the managers of several other live broadcast platforms for a while. We have to reach an agreement on this issue. The price is too high, at least around 7 million yuan, it is acceptable!"

In Liu Liang's view, the popularity of ICL is definitely not half that of GPL. The extra money given depends on the fact that the FV team just won the championship.

Of course, it is certainly not so easy for Longyu Group to let go, and both parties must carry out long bargaining.

But Liu Liang is confident that as long as several live broadcast platforms unite to lower prices, Longyu Group will eventually give in.

Even if you can't make too many concessions, you have to work hard to get an acceptable price.

Although the competition among these live broadcast platforms is fierce at ordinary times, and I can't wait for the dog's brains to come out, the vice presidents are still peaceful on the surface.This time the ICL League’s quotation is falsely high, and no one wants to be taken advantage of. It is in the common interest of all live broadcast platforms to work together to lower the price, and there is no need to worry about everyone not cooperating.

The employee who came to report nodded and walked out.

Liu Liang looked at the product managers and programmers in the conference room: "Well, let's continue to discuss this new feature!"

"Starting 996 this week, the development will be completed within one month, shouldn't it be a problem?"

...

at night.

Magic City, the headquarters of Longyu Group.

In the meeting room, Eric was angry.

"There must be a limit to lower the price! I want to get the broadcast rights of ICL for six or seven million? It's too beautiful!"

In the past two days, Longyu Group has been in contact with major live broadcast platforms, revealing to them the news of the upcoming ICL League match, and also revealed the approximate price: 11 million broadcast rights.

In fact, Eric originally wanted to set the price of broadcasting rights higher than GPL, but Zhao Xuming stopped him.

What Eric considers is that setting the price too low is tantamount to acknowledging softly, and it is tantamount to admitting that the popularity and commercial value of the ICL League is not as good as the GPL.

But Zhao Xuming is more realistic, and he has repeatedly advised that the popularity and commercial value of the current ICL league is not as good as GPL. This is a fact!Set the price so high and no one buys it. Isn’t that embarrassing?

So Eric thought twice and set the price at 11 million-1 million lower than the GPL price.

Eric also has a reason. Ioi is currently one of the most popular games in the world. Overseas league places are selling very smoothly and the prices are not low. ICL is also the championship area of ​​ioi, and the price is so low that it makes people laugh.

Although 11 million is a bit more expensive, domestic live broadcast platforms are about to get their heads up in order to gain popularity. Someone should buy it.

However, after talking with a few relatively large live broadcast platforms in China, the responses of these live broadcast platforms were surprisingly unified: too expensive!

Most of the quotations accepted by live broadcast platforms are around six or seven million, which almost cut Eric’s pricing in half.

How can Eric accept this?

You know, the ICL League is one of his important means to promote ioi. Once the broadcast rights are sold, it will be a whole season. If this is sold low at the beginning, after the ICL League spends money to promote it, will it not be a waste of money for these live broadcasts? platform?Isn't Zhitou a big loss here?

Therefore, Eric was unwilling to sell at a low price, and the live broadcast platform was unwilling to be taken advantage of, and the two parties froze.

Eric looked at Zhao Xuming: "Mr. Zhao, what do you think?"

Zhao Xuming hurriedly replied: "I think that the price reduction must be reduced."

"Don't be angry, just listen to me."

"I know that the quota of ioi overseas leagues is very good. After all, ioi's overseas influence is good."

"But we also have to consider the special circumstances of the national service?"

"National service ioi is the most severely squeezed by GOG. There are not many players left, and the popularity is inherently insufficient. Although these live broadcast platforms are not bad for money, they are more inclined to pay high premiums for those hot events. For popular events, they will find ways to lower prices and control costs."

"Moreover, several live broadcast platforms have joined forces to lower prices. Their interests are the same, and it is not easy to divide and collapse."

"So I think that the broadcast rights have dropped to 8 million, and the total price is more than 40 million. Basically, it can be justified."

"It's not too late to get the league up and running, and wait until next season to sell it at high prices."

"But we definitely can't directly reduce the price, otherwise it will give people the illusion that we are good to talk about, maybe these live broadcast platforms are not satisfied, and will continue to lower prices."

"What we should do now is to seize the time to publicize the ICL League and create enough heat. As long as the heat gets hot, the live broadcast platform recognizes its value, and their alliance will naturally be self-defeating, and there will be a platform to come to us privately. Bought the broadcasting rights of the ICL League."

Eric nodded after listening, "Well, it makes sense."

"In the final analysis, we still have to let these live broadcast platforms see the heat."

"How is ICL's promotional video?"

Zhao Xuming said: "Don't worry, it's done! This time, several veteran clubs and all the star players in China have all gathered to shoot a promotional video. Many scenes have been taken in the magic city. The effect is absolutely great!"

"Moreover, this time we also learned the lessons of the last World Championships promotional video, and made a lot of cool post-production special effects for the promotional film, which is absolutely indispensable!"

When Zhao Xuming was working on a promotional video for the World Championship, he happened to collide with the GPL spring game promotional video and was horribly crashed.

The promotional video of the GPL Spring Games directly uses pure CG to rub the traditional promotional video of Zhao Xuming on the ground.

So this time, Zhao Xuming also learned to be smart. He added a lot of cool special effects and game materials to the promotional film. While framing many landmark buildings in the magic city, he combined the players, scenes, and game characters into one through CG technology. I made a promotional video that I was very satisfied with.

The reason for not copying the pure CG form of GPL is mainly because of fear of being scolded.

Now this edition has not copied the GPL, but also made the style and level. It can only be said that the big price is worth the money.

Zhao Xuming is very confident about this.

Eric nodded: "Very well, then prepare for it. I will release it tomorrow, and then the related publicity warm-up will follow up quickly. We must make the ICL League hot as soon as possible!"

...

...

Wednesday, February 29.

Tengda Group, Advertising and Marketing Department.

Meng Chang is watching the promo film "The Butterfly Breaks Through the Cocoon", and at the same time he once again expressed his feelings about the efficiency of these young men.

The whole promo is actually about a story about the broken e-sports dream of a teenager with internet addiction. The plot is straightforward and easy to understand, and the shooting process is very smooth.

Meng Chang also deliberately buried some details in the promotional film, such as the training environment of the e-sports club, salary and future guarantees, etc., to be discovered by the audience.

I have to say that the promo video broadcast by Rabbit Tail was a serious blow to Meng Chang.

He never expected that he was clearly planning to AOE for the entire live broadcast industry. How did the rabbit tail live broadcast play a positive role in publicity?

I can only say that it was calculated by President Pei!

But this time is different.

Tuwei live broadcast is a new industry, it hasn't been launched at all, and it is relatively easy to change it. Pei always has mental arithmetic and can easily succeed.

But the e-sports industry has existed for so long, and all kinds of chronic diseases are hard to return.And as far as Meng Chang knows, Mr. Pei seems to have not been in charge of Tenda's e-sports industry for several months.

This can't be calculated by Bae anymore, right?

Meng Chang, who has failed twice in a row, is eager to find his place.

It is now the end of the month, and it is about time to calculate the publicity effect of these programs and pay wages.If you look at the current situation, Meng Chang's proper penny can't be obtained in Chengdu.

But what if the e-sports promotional video has a good counter-propaganda effect after it goes online?

There may be a turning point in the commission.

Therefore, Meng Chang is also very anxious, ready to release the promotional video as soon as it is completed.

After reading it several times, Meng Chang felt that there was no problem.

So he immediately made the decision and posted the promotional video online!

...

At the same time, Magic Capital.

Langya live broadcast headquarters.

Not long after Zhao Xuming arrived, he planned to discuss ICL broadcasting rights with Zhu Yan, the vice president of Langya Live.

Unlike the established live broadcast platforms such as Waiwai Live and ZZ Live, Langya Live is a rising star, but it has developed very rapidly, and the financial resources behind it should not be underestimated.

Moreover, Langya Live is a relatively "straight man" platform. The main live broadcast content is game business, and most of the platforms are relatively grounded anchors.

Therefore, Zhao Xuming came here specially, wanting to find a breakthrough here.

Several major live broadcast platforms in the past unanimously felt that ICL’s broadcast rights offer was too expensive and wanted to join forces to lower prices.On the one hand, Zhao Xuming released ICL promotional videos and bought a lot of heat, creating an illusion that ICL is very hot and highly anticipated; on the other hand, he tried to contact privately and convince these live broadcast platforms separately.

Langya Live’s main game business, with strong financial resources, and its headquarters in Magic Capital, is the first goal from all considerations.

After the two chatted in the reception room for a while, they quickly got into the topic.

Zhao Xuming asked: "Mr. Zhu should have seen the ICL promo, right?"

Zhu Yan nodded: "Well, I saw it. The shots are really good! The players, the scenery of the magic capital, and the heroes in the game are all integrated, giving people a refreshing feeling."

"Especially in the scene where five members of the FV team appeared, a large number of barrage almost covered the entire screen, which shows how popular it is."

"The popularity and response after the release of the promotional video is very good, indeed unexpected."

Zhao Xuming smiled slightly: "Of course."

"Mr. Zhu, some live broadcast platforms feel that the quotation of ICL broadcast rights is a bit high. I understand this very well. After all, judging from the popularity of the game, ioi is indeed far behind GOG."

"However, the future heat must also be taken into consideration."

"The finger company has decided to spend a lot of money to promote ioi in China. You should have heard some news? This time the promotional film has invested a lot of money, but it is just an appetizer. There will be more publicity in the future."

"Compared to burning money, Zhitou's company is definitely not false!"

"And our Longyu Group will fully cooperate with Finger Company. In the future, the market share of ioi national service will definitely continue to expand, and the popularity of the ICL League will definitely continue to rise!"

"If this factor is also taken into consideration, the price of 11 million is actually very reasonable."

"Besides, to show sincerity..."

Zhao Xuming deliberately lowered his voice: "We can also make some price concessions, and make friends with a loss of one or two million, which is nothing to a wealthy finger company."

"It's just that this kind of preferential terms is not always available. Mr. Zhu, you'd better plan early."

Zhu Yan was silent for a moment and did not answer immediately, but took a sip of tea from the teacup on the table.

Seeing Zhu Yan's expression, Zhao Xuming was slightly surprised.

How do you feel that Zhu Yan didn't seem to be moved at all?

Zhu Yan paused for a while, and said slowly: "Mr. Zhao, I have watched the ICL promo and it was very good."

"But if I'm not wrong, you haven't seen the e-sports promotional video just released by Tenda?"