Losing Money to Be a Tycoon

Meng Chang was so frightened by President Pei’s call that he decided on the spot to spend the money immediately!

Now he pays attention to one out of the bag for safety.

Although the 20 million yuan has been allocated to the advertising and marketing department as publicity funds, as long as it is not spent, the actual control of the money is still in the hands of President Pei.

What if Mr. Bae turns back?

For example, what about temporarily recovering this money under the banner of capital turnover?

Although Meng Chang felt that Mr. Pei would not do such a shameless thing, but in order to get a commission, he had to guard against it.

Therefore, Meng Chang took advantage of not leaving get off work on Friday, and immediately held a small meeting, gathered all the people under his hands, and set a publicity plan for next week.

Directly AIIIN, all publicity funds are spent, there is no left!

Anyway, success or failure is in this one move. After the flowers are over, just wait for the game to be released and the movie to be released on May 1st. The next half month will be completely resigned.

The employees of the advertising and marketing department continued to follow Meng Chang's instructions as usual, and soon went to work in their respective duties.

This time, the publicity funds were all spent on the publicity of the "domestic classic game collection". There was no promotion of the "Mission and Choice" game nor the promotion of the movie.

It stands to reason that the publicity and distribution of movies is also the highlight, and the publicity and distribution funds for many blockbuster films are often the same as the shooting costs, often hundreds of millions.

These publicity funds include various online and offline resources, such as exhibition boards, banners, posters, etc. in major movie theaters. These materials all cost money.

But Meng Chang obviously didn't plan to spend a penny there.

If the movie is promoted, doesn't it mean that the game is also promoted?

Players are not stupid. Seeing the name of this movie, they will naturally think of that old game, and will definitely be suspicious afterwards.

Therefore, the best way is not to promote the movie.

Anyway, all propaganda funds have been spent, and the less effective it is, the happier Meng Chang is.

Of course, it is impossible for a movie to be absolutely confidential. After the file is set, whether it is the theater line or the "coming soon" on various ticketing apps, you can see the name and specific content of the movie. This is unavoidable. .

But as long as the publicity funds are not in place, the popularity and attention of the film will only be maintained at a relatively low level.

After all, the cost of publicity is borne by the company responsible for the publicity. People's theaters can't pay for publicity out of their own pockets, right?

And it's not just a matter of publicity, because the publicity resources are not enough, and the theater line will definitely lower the lineup accordingly.

Coupled with the fact that the movie and the game are released on the same day, Meng Chang feels that there shouldn't be much problem with sticking to May 1st.

Even with the support of some netizens, it is not enough to affect the overall situation, because "Mission and Choice" is not a small production, too much money is invested, and the box office has to be earned at least three times to return.

Even if the enthusiasm really rose in the later period, Meng Chang had already received his full commission in April by then!

After all arrangements were made, Meng Chang turned off the computer contentedly, ready to leave work, and enjoy this weekend.

The editor-in-chief Xia of the official platform will come to do an interview next Tuesday. Meng Chang plans to come back to see the promotion on Monday, and then disappear on Tuesday.

Just let Editor Xia interview other people in the advertising and marketing department, and Meng Chang himself will not show up.

Meng Chang felt that as long as he did not appear on the camera and did not speak, at most this interview would interview a few ordinary employees and ask some questions that were not painful or itchy. It would not have a sensational effect and the problem should not be big.

Well, it looks stable, no big problem!

Meng Chang got up and stretched. During this period of time, he has been busy promoting the plan. He is still a little tired. This weekend, he can finally have a good rest and relax!

It's a pity that there is no money, and there are no optional relaxing activities. You can only sleep at home, watch a movie, and eat something delicious.

While planning his weekend, Meng Chang happily left work and took the bus home.

...

...

Monday, April 9.

Imperial Capital, Fanqi Media.

Fanqi Media is a media and entertainment group with good domestic influence. Its main business includes film investment, production, publicity and distribution, TV drama investment and distribution, and artist brokerage.

In addition to investing in and distributing domestic films, Fanqi Media will also undertake the promotion and distribution of some overseas blockbusters in the Mainland.

Because Fanqi Media is not small in scale and has many successful publicity cases, Fanqi Media can also have a good voice when it comes to connecting overseas film and television work with domestic publicity issues.

Just after going to work on Monday, Vice President Lu Xiaoping heard good news.

The head of the department responsible for the announcement of the overseas movie "The Battleship of the Angry Sea" came to Lu Xiaoping's office early in the morning and said excitedly: "Mr. Lu, there is good news! "Mission and Choice" seems to have been filed. It's finalized, and it's changed from the original 51st file to the theater on April 14, which is this Saturday!"

Lu Xiaoping froze for a moment, and even doubted the authenticity of the news: "How is this possible?"

The person in charge said: "I also thought it was impossible, so when I first heard the news, I thought it was fake news! But the source is very reliable, and I made inquiries and confirmed that "Mission and Choice" was indeed filed. It was released on April 14th. There is absolutely no possibility of fakes!"

Lu Xiaoping showed an exaggerated expression, he was surprised and delighted!

"Battleship of the Wrath Sea" is a standard Hollywood blockbuster, with an investment of 200 million dollars, which is known as "the largest sci-fi blockbuster investment in Hollywood this year."

Although there are a lot of qualifiers in this statement, there is a certain amount of water, but from the production team, there are famous directors and superstars joining. It can be said that there are many stars, and even the special effects production team is the best in the industry.

This film was shot in the waters of Hawaii. There are many destroyers, battleships, and aircraft carriers that appeared on the scene. It even used the real material of the US president's speech to the navy.

In short, from all aspects, this movie is of excellent quality, and the producer naturally has high hopes.

And Fanqi Media has taken a fancy to this point, so it has already signed the domestic publicity work of "Furious Sea Battleship" long ago, hoping to make a lot of money from this movie!

In order to promote "The Battleship of the Angry Sea", Fanqi Media also spared no expense.

First of all, in order to cater to the mainland market, this film invited well-known domestic traffic actors to guest appearances for more than ten minutes, and made a special version, and when the film is screened and roadshowed in the mainland, the traffic actor will follow the whole process. .

Secondly, compared with other overseas movies, this movie is not only no later than the overseas premiere, but also nearly a month earlier!

"The Battleship of the Angry Sea" will be released in China on May 1st, while the rest of the world will be released until the end of May.

There are two main reasons for this situation. First, filmmakers are paying more and more attention to the non-U.S. domestic market, especially in the mainland where the consumption power is particularly strong and the market is vast, and early releases in the mainland can get a higher box office; It is to avoid some blockbusters of the same period on a global scale.

Fanqi Media knows that the May 1st Golden Week in China is one of the best schedules of the year, so it has been communicating with the producers of "Furious Sea Battleship" and finally secured the current schedule.

Originally, everyone was very happy after the file was set, and felt that it must be stable this time, because although there are a lot of movies released in the 51st file, they did not directly pose a threat to "Warship of the Sea".

"Battleship of the Fury Sea" is a science fiction movie with huge investment and excellent special effects. Most of the movies released in May 1st in China are comedies and romantic movies. They are not in the same dimension at all, and there is no comparison.

After further investigation, Lu Xiaoping found that something was wrong.

Where did a "Mission and Choice" pop up?

Because he had never seen the publicity of this film, Lu Xiaoping immediately regarded it as a small production of a third-rate company. After careful investigation, he found out that this is a small production. It was filmed before. "Better Tomorrow" is produced by Tengda Group, and Lu Zhiyao is joining!

As a result, the entire Fanqi Media was anxious and worried.

However, not long after worrying, there is good news today.

"Mission and Choice" is no longer in the May 1st file. It has been filed for half a month, and it is set to April 14th!

This really made Lu Xiaoping overjoyed. It can only be said that the implementation of life is too exciting!

He stood up excitedly and walked around the office twice.

"So, is Tenda afraid?"

"I feel that there is too much pressure to compete in the 51st stage and I dare not confront us head-to-head, so I moved up to the 14th?"

"In this way, the quality of "Mission and Choice" is definitely not that good!"

The reason why Lu Xiaoping is so happy is not only because there is one less competitor in the 51st gear, but also because the move exposed the weak strength of "Mission and Choice".

If Tenda is very confident in the film "Mission and Choice", it will definitely choose to release it in May 1st and smash other movies. After all, the traffic during the Golden Week is definitely crushing the general holidays.

However, Tenda would rather give up the Golden Week traffic and also raise the archives. This shows that the producer has no confidence in this film and does not plan to head-on with other films. I just want to choose a less popular schedule. How many audiences can be fooled A.

Although this kind of thinking is a bit outrageous, Lu Xiaoping thinks about it, there is no other possibility?

Lu Xiaoping boldly guessed that there must have been some major mistakes or setbacks in the filming of the film "Mission and Choice". The final film could not satisfy Tenda at all, so the project with high hopes was abandoned. Choosing an unpopular schedule to release it, barely recovering some costs.

The only possible threat to "Warrior Warship" is also cold, isn't this taking off on the spot?

I have to say that this is really good news!

Lu Xiaoping was very happy and even thought he could do something about this matter.