Losing Money to Be a Tycoon

The current publicity activities of "The Battleship of the Angry Sea" have also been launched, and the offline promotional materials have been fully rolled out. Many movie theaters can see the large posters of the "Warship of the Angry Sea".

But Lu Xiaoping was still not satisfied, he felt that this seemed not enough.

Since from the current situation, there is no strong competitor in the period of "Warrior Sea Battleship", box office success is almost a certainty, so the more money you spend on publicity, the higher the popularity, it means that the box office is also Just higher.

Who won't make a profit without losing money?

Now that "Furious Sea Battleship" is not popular enough, the reason may be that the name is a bit disadvantageous.

Although it is a serious popcorn blockbuster, it is a science fiction theme, but the name is a bit like a war movie, which naturally lacks some topicality.

But there is no way. The translation of the name has already been decided, and it is impossible to change it.

But Lu Xiaoping has another way, just one word, rub!

At present, there is only one key issue in the promotion of "Warrior Sea Battleship": the name is not good, and the audience is not clear enough about the specific content of the film, and their psychological expectations are not high.

Therefore, if you want to further increase the popularity of "Furious Sea Battleship", you have to work hard in this area.

Lu Xiaoping said to the person in charge: "This is a god-given opportunity, we must not let it go!"

"Go to reveal some news, please spread the news: "The Battleship of the Fury Sea" is set for the May Day Golden Week, and the sci-fi giant is coming. A domestic sci-fi movie was caught in front of it. In theaters."

"Also, it should be emphasized that "The Battleship of the Angry Sea" is not a war movie but a science fiction movie. There are many special effects for big scenes. The investment is huge and should not be missed!"

"Remember, we officially don't mention the name of "Mission and Choice". Just let the navy keep a rhythm in the dark, clean hands and feet, and don't get into trouble."

Lu Xiaoping's idea is very clear. To increase the popularity and popularity of the film, it is the most direct and efficient way to attract the battle and step on it.

"Overseas sci-fi blockbusters are coming, and domestic sci-fi movies are unable to resist but are forced to raise their files for release." This topic is thrown out, and it will definitely arouse hot discussion on the Internet!

Buying some navy at low cost can create such a big heat. Why not?

Of course, there is a certain risk in doing so. In case the box office is not as good as the other party before the release, it is very embarrassing.

But Lu Xiaoping felt that such an accident was basically impossible.

If the movie "Mission and Choice" is really awesome, why not go to the 51st gear and go to a less popular schedule?This is obviously because the producers themselves have no confidence in the film.

What's more to be afraid of?

What's more, "The Battleship of the Angry Sea" was released in the 51st stall, with its own traffic. Even if the box office performance is mediocre, it will definitely be much better than the "Mission and Choice" that was released during the unpopular period.

On May 1st, "Warship of the Wrath Sea" was the first day of its release, and "Mission and Choice" had been in theaters for two weeks. It was already at the end of the show, and the box office was definitely crushing.

No matter how you think it is stable!

The person in charge nodded immediately: "No problem, President Lu, I will make arrangements!"

...

...

Tuesday, April 10th.

Tengda Group, Advertising and Marketing Department.

After Xia Jiang arrived with the interview team on the official platform, a young man named Yu Yao from the advertising and marketing department was in charge of the reception.

Meng Chang deliberately found an excuse for not coming today, just to avoid this interview.

"Editor-in-chief, hello, hello, please come in soon." Yu Yao greeted everyone from the interview team and arranged to be received in the reception room.

The office environment of the advertising and marketing department is similar to that of other departments of Tenda, and it looks more vacant because of the smaller number of people.

Xia Jiang glanced at the environment of the advertising and marketing department, and became more certain of his previous speculation.

The incubation base was definitely done by Mr. Pei, so he didn't run away!

The overall style of this office area is completely carved out of a mold. Although there are big differences in some details, the feeling is the same!

This further strengthened Xia Jiang's determination to do this interview well.

"Editor-in-chief, Meng Ge has something to do with him today. I am really embarrassed. Just ask me any questions. I must know everything." Yu Yao said.

Xia Jiang nodded: "Okay, then let's hurry and get to the point."

The two people didn't have much greetings. After all, everyone's time was precious. Xia Jiang just released an interview with the incubator base and Qiu Hong, and the response was good. It is time to strike while the iron is hot and send the interview with Meng Chang as soon as possible.

Although Meng Chang himself was not here this time, Xia Jiang was fully prepared.

Xia Jiang first asked a few simple questions, including the daily work of the advertising and marketing department and the feelings of working in Tenda Group.

Yu Yao answered normally.

Immediately afterwards, Xia Jiang turned around and began to enter the topic.

"For Meng Chang, the current head of the advertising and marketing department, do you know anything about him before with the cold girl? What do you think of him after becoming a colleague?"

Yu Yao thought for a while and said: "The previous understanding of him was limited to some discussions on the Internet. At that time, the first impression of him was not very good."

"But after working together, I discovered that he is actually quite different from the rumors on the Internet. I think this kind of change should have happened imperceptibly after coming to Tenda."

Xia Jiang's eyes lit up: "Huh? Can you explain it in detail?"

Yu Yao explained: "There are two main aspects, namely, changes in behavior style and publicity methods."

"As far as I know, before coming to Tenda, Meng Ge acted very publicly. He used to drive a sports car to deliver cold noodles. But after coming to Tenda, he became very frugal, and he was even the best in the company. Poor people."

"For example, most people in our department drive to and from get off work. Only Meng Ge takes the bus to and from get off work every day, rain or shine, and even a colleague who says he can pick him up by a ride is rejected."

"I think in terms of acting style, he seems to have become more low-key. He is no longer as ostentatious as before. Instead, he is a bit ascetic."

"In terms of the propaganda plan, the plan that Meng Ge now makes is quite different from the previous one."

"In order to create more enthusiasm for the cold noodle girls, I have done a lot of controversial marketing activities."

"But after coming to Tenda, the marketing plans Meng Ge gave were all low-key and restrained. For example, the publicity for Tenda's physical industry and the rabbit tail live broadcast, the previous exaggerated style was wiped out, and replaced by a pragmatic a feeling of."

"This change is so obvious that it's hard for me to believe that Brother Meng is the same person in charge as the cold girl."

Xia Jiang quickly recorded.

Obviously, this is the iron proof that President Pei changed Meng Chang!

If it were the original Meng Chang, he would definitely continue the cold-faced girl's exaggerated and eye-catching publicity method when making publicity plans.

But now, Meng Chang seems to have completely washed away the lead, and all the propaganda programs seem to be very stable, giving people a low-key and introverted feeling.

It is impossible for people to suddenly and unreasonably make such a 180-degree transition.

Apart from Mr. Pei, who else has this magical ability to completely change Meng Chang, who was already keen on marketing and good at marketing?

Xia Jiang continued to ask: "Could you tell me something about the'domestic classic game collection'? How did you think of promoting this?"

Yu Yao replied: "Why do you want to promote this... Actually I am not very clear."

"I only know that although this plan passed through President Pei nodded, it was originally proposed by Brother Meng."

"Moreover, in order to make this plan well, it can be said that Meng Ge has paid a lot. Not only did he carefully check the details of the entire promotion activity, but also specially asked for the game's DEMO from Tenda Games to experience it repeatedly. "

"Every day when I go to work, Brother Meng is the first to come and the last to leave. When we passed by his work station, we could see him playing the DEMO game seriously, obviously for the sake of excellence and making the publicity plan more perfect."

"This kind of spirit moved everyone in our department deeply and decided to learn from Meng Ge!"

"I think it would be impossible for Meng Ge to achieve this level if it were not for true love."

Xia Jiang interjected: "Is Meng Chang a senior player before?"

Yu Yao shook his head: "As far as I know, no. Not only is he not a senior player, he hasn't even played a few games, so he doesn't feel at all about it."

Xia Jiang nodded immediately, knowing his heart: "I understand."

She began to record quickly on a small notebook.

"If it hadn't been for Mr. Pei, how could Meng Chang be astray?"

"When she founded Lengmian Girl, Meng Chang did everything in her marketing. In order to gain attention and gain popularity, it caused a lot of controversy. And Lengmian Girl also went bankrupt because of Meng Chang's emphasis on marketing and not business ."

"But when working at Tenda, Meng Chang's marketing style has become quite different. He changed his previous flamboyant and popular style, and became low-key and restrained."

"Obviously, this is Tenda's working environment that has infected him, and it is President Pei's behavior that has affected him!"

"Under this kind of inspiration, a person who has no interest in games also began to care about the development of domestic stand-alone games, and took the initiative to promote domestic classic games."

"Even in order to make the publicity effective, he tried to play the game DEMO over and over again, just to achieve a state of excellence..."

"Under President Pei, it is still unknown whether Meng Chang can reform himself. But this kind of change is already happening subtly..."

At this point, Xia Jiang suddenly thought of a question: "You said Meng Chang has been trying out the game DEMO in order to make a good publicity plan. Are there any photos of this?"

"If you add photos, the effect will definitely be better."

Yu Yao thought for a while: "It seems that I have taken one before, wait for me to find it."

He took out his phone and flipped through the photo album, and quickly found a picture: It was Meng Chang's back, and he was playing with the computer screen intensively.As for the game screen on the computer screen, although I can't see it clearly, I can see it vaguely.

Although it was taken with a mobile phone, Yu Yao’s mobile phone is a flagship camera with very high pixels, so the result of the shot is relatively clear.

He added: "Because I have never seen Meng Ge play a game before, I found it very novel, so I took a picture."

Xia Jiang was very happy: "Great! This is what I want!"

"Add this picture and this interview is complete!"