National Beer

Beer cannot do without marketing, and marketing cannot do without advertising.

In the last life, Qin Dong's advertising philosophy had two core concepts: creating conflict and constant repetition.

Even if it is out of nothing, it must create a topic, pursue the communication effect by any means, force brainwashing, and never get tired of it.

The techniques of CCTV, celebrities, and brainwashing advertising have also been verified countless times in China.The controversy is the expected secondary spread, which is the most commonly used method of operation by Chinese advertising fanatics.

Sure enough, in the afternoon, the news center broadcast once again the missing person revelation, but this time it was Wu Geng who was looking for.

"Okay, okay, it's okay once, the radio shouts too much, isn't this a wolf coming?" Wu Geng stood in front of Rongpi’s booth, heard the radio broadcast on the radio, looking for his own radio, and then smiled. Looking at him, Luo Ling, Liang Jingwen and others, he felt embarrassed himself.

"Just...ah, just again." Lu Xuguang said immediately, "Qin Dong said, we must take care of everyone's emotions, and don't let them broadcast more."

Take care of everyone's emotions?Wu Geng spit out a national curse instantly.

"Director Wu, you don't want to be on the radio, or let the radio come to me next time?" Luo Ling smiled and narrowed her eyes together.

"Being famous once, I didn't expect to be so famous. This Qin Dianzi came up with this idea." But I have to say that after several broadcasts, there are more people in the exhibition hall of Shanhai Province.

...

Unfortunately, Wu Geng did get it right, and Rongpi’s broadcast succeeded in attracting Wolf Wolf.

While Qin Dong was holding his camera and wandering around the exhibition center, taking pictures of beer from different provinces from time to time, many familiar figures appeared in front of the Rongbi booth in the second light hall of the Shanhai Province Exhibition Hall.

Haizhu Beer, Frost Flower Beer, Yanzhao Beer...

Some were the general manager who came over in person and talked enthusiastically, and took a group photo with Chen Shifa, while some were the chief engineer who came in person and left secretly after tasting Rongya beer.

"Look, which brewery is that?" Luo Ling smiled and pouted at Lu Xuguang. A woman of around 165 has been here twice, and now she is holding a bottle of beer and looking at Rongpi beer carefully. s Mark.

"They are all here to learn." Lu Xuguang replied proudly.

"Go, learn from you a big-headed ghost," Luo Ling teased Lu Xuguang with a smile, "The gold award has not been judged yet, and it is never too late to learn after it is judged. She can learn as she likes."

It was the first time to stand on a national stage. Although there was only a small corner on this stage for Rong Beer, Luo Ling still gained insight and opened her eyes.

"Do you want to talk to Qin Dong?"

"I'll talk about it when I come back." Luo Ling smiled, "You follow her quietly to see which brewery she belongs to."

"Got... Order!" Lu Xuguang smiled, even though his words were unsatisfactory.

Seeing this woman bought two bottles of beer, and turning her face, Luo Ling found that they were both about the same age, both in their early twenties.

Coincidentally, just when she was about to walk out of the Shanhai Province exhibition hall, Qin Dong also came back with two barrels of beer.

The woman has a square face and big eyes, much like the younger sister of the actor who appeared in "Southern Boxing King". She looks like a standard southerner.

The woman also saw her. She noticed this tall man the first time she came here, so tall that he could only reach his legs!Moreover, he is not old, but he speaks like a leader, and after a little inquiries, she smiles. This is the Qin Dong who was lost on the radio.

But she was immediately attracted by the beer in Qin Dong's hand. The cans were packaged in Haizhu beer from their factory.

Qin Dong also looked at the woman's hand, two bottles of Rongya beer in one hand, as if holding two grenades, and would throw it at him at any time.

"Introduce yourself, Yan Bing." The woman was very active and generous, "Haizhu Brewery."

"Qin Dong." Qin Dong also had two cans of beer in his hand, so it seemed that the handshake would be avoided.

Both of them stopped talking, and Yan Bing smiled and walked out.

Yan Bing, a well-known professional manager in later generations, a woman dancing on the edge of the market.

She was born as a high jumper, and her veins are not only beer, but also higher, faster, and stronger genes.

The competition in the fast-moving consumer goods industry is the most intense of all business battles. Invisible smoke fills every corner, and she is the queen of the wars!

Qin Dong walked back to the exhibition hall, and Luo Ling smiled and greeted him, "Know? Your classmates?" She thought that Yan Bing was also a classmate of Qin Dong's correspondence class at Shanhai College.

"Knowing, not a classmate, but a she-wolf."

Luo Ling immediately hid her mouth and laughed, but the laughter stopped abruptly when she was half laughing. Qin Dong was serious.

...

Yan Bing returned to the East Guangdong Province Exhibition Hall, put down two bottles of Rong Beer, and started consulting with the director of the Haizhu Brewery.

A color TV was quickly placed at the gate of Eastern Guangdong Province. It was a short interview with Haizhu Beer’s TV station. I have no other. This kind of publicity method immediately attracted the attention of the people.

Leaflets, of course, are also to be distributed. Now, Yan Bing has regarded Rongya Beer as an imaginary enemy.

It is indeed an imaginary enemy!

Rongya Beer and Haizhu Beer, two breweries, one from the south and the other from the north, have developed rapidly. They are both rising stars and almost all are about to reach a scale of 100,000 tons.

"Although they are bottle beer and we are cans, their trademarks are good... and their packaging is good..."

Yan Bing was comparing the appearances of the two beers, "Director, we have to suppress them in publicity!"

At this time, she was just a factory office director, and what she thought and was doing was not what a factory office director should want to do.

"How to press it?" the director of Haizhu Brewery asked.

After Yan Bing said a few words, the manager of the Haizhu Factory's eyebrows eased, and he raised his head and asked, "Can this work? Is there a suspicion of stepping on someone's side?"

"We don't directly say that it is Rongpi..." Yan Bing smiled lightly and brightly.

...

At noon, Qin Dong still ate simple instant noodles, Huafeng brand instant noodles, which he remembered was also the gold medal of the first food fair.

Even though instant noodles are so common in later generations, they are indeed a tall food.

A young woman with a camera hanging around her neck squeezed from the crowd. Qin Dong's height of 1.8 meters was very eye-catching among the crowd. She watched Qin Dong's every move and couldn't help but smile. She strolled towards Qin Dong. Go.

"Hello, I'm Qin Dong from Rongya Brewery." A voice as crisp as mountain spring water echoed in Qin Dong's ears.

Qin Dong's chopsticks immediately stopped in the air, and he turned his head abruptly.

"It's you, it scared me, I thought another Qin Dong came out!"

"I also thought how many Qin Dongs were there, why are they broadcasting all day long to find someone!" The woman smiled, "Why, dare you to admit that you are Qin Dong now?"