Physician’s Odyssey

With many domestic pharmaceutical companies researching on proprietary Chinese medicines, the system is gradually improving. Now China's proprietary Chinese medicine market has gradually prospered. In terms of colds, fevers, coughs, and other minor illnesses, proprietary Chinese medicines have gradually replaced Western medicines as the absolute leader. .Therefore, as long as we continue to strictly demand ourselves, the market prospects of Chinese patent medicines in China are definitely promising.

However, the rapid spread of Chinese patent medicine in China is closely related to the inheritance of Chinese medicine. Although the development of Chinese medicine has been slow in the past 100 years, the Chinese people are still willing to recognize Chinese medicine and Chinese medicine, adding positive guidance and publicity, and they are willing to accept Chinese medicine.

However, citizens in European countries have been learning modern science since they were young. The drugs they take are all pure chemical ingredients extracted through chemical synthesis or drug extraction. If you tell them that certain herbal medicines can cure diseases, it is difficult for them to accept this view.Moreover, Western media often deliberately demonize Chinese herbal medicines, take out of context, and slander some ancient Chinese medicines.

In the formula of Chinese herbal medicine, some heavy metal minerals are also regarded as part of the prescription, but facts have proved that these heavy metal minerals have serious damage to the human body. Therefore, the West used this case to prove that China's traditional Chinese medicine is extremely uncontrollable.

In fact, this is very one-sided. With the development of Western pharmacology, a large number of drugs have also appeared, causing great negative effects on the human body, but with the development of medicine, they have been gradually replaced by other drugs.

This is the embarrassing situation of Chinese medicine. Westerners are more tolerant of western medicine. They think this is a setback that must be experienced in the development of western medicine, but they forget that in fact, the development of Chinese medicine also needs to be sufficiently tolerant.

The development of Iwata Pharmaceuticals provides a good direction for Sanwei Pharmaceuticals. Although Iwata Pharmaceuticals is a proprietary Chinese medicine company, its operating mode is based on the production process of Western medicine. Before the products are sold on the market, they will conduct detailed and rigorous clinical trials. After ensuring that there is no problem with the product, obtain the sales license with the relevant department and sell it internationally.

Although I look down on Iwata Pharmaceutical's thieves for stealing Chinese medicines, it is a way for Chinese patent medicine to find modern development.

On the one hand, Su Tao is learning from the experience of Iwata Pharmaceuticals, on the other hand, he started to attack Iwata Pharmaceuticals. He plans to replace Iwata Pharmaceuticals' dominant position in the Chinese patent medicine market within three to five years.

Although China's proprietary Chinese medicine companies have entered major hospitals, Iwata's products are still the first choice for the treatment of major diseases.Moreover, Iwata Pharmaceutical has handled some details very well and still has a good reputation.Therefore, if Su Tao wants to surpass Iwata Pharmaceutical, it is not only necessary to have public relations in place, but also to carefully craft the products, which have better results than Iwata Pharmaceutical's products.

Sanwei Pharmaceutical has been in development for a period of time. From the effect of market feedback, the latest products have a better reputation than Iwata Pharmaceutical. The reason is that Sanwei Pharmaceutical's understanding of Chinese patent medicines is much higher than that of Iwata Pharmaceutical.Most of the researchers at Iwata Pharmaceutical are from Western medicine. They do not understand the principle of the balance between Yin and Yang and the five elements in TCM. Therefore, although they have classic prescriptions, they do not have a detailed concept of the proportion of herbs in the actual configuration process. .

With the passage of time, the formula of Chinese herbal medicine is actually gradually changing.For example, the current climate is significantly hotter than in ancient times, so the amount of medicinal materials for clearing away heat and relieving fire has been increased. For example, with the large-scale artificial cultivation and ripening of Chinese herbal medicines, the medicinal effects are compared with ancient natural herbal medicines , There is a significant gap, so according to the amount of ancient prescription, it is obviously not suitable anymore.

However, Iwata Pharmaceutical's research institute will still respect the ancient prescription more and will not make changes easily. As long as they have no theoretical knowledge as a supplement and do not know how to change, the integrity of the prescription can be guaranteed.

However, Sanwei Pharmaceutical takes these detailed elements into full consideration, so it looks like it comes from the same classic recipe, but in fact the formula inside is completely different.

Tao Su has researched the bottleneck of the development of Iwata Pharmaceutical,

He also formulated the future direction of Sanwei Pharmaceutical. "Customized Chinese patent medicine" will be the key plan of Sanwei International.

What is a customized Chinese patent medicine?

This means that Chinese patent medicines are tailored to suit each person's physical condition and different diseases.Many aspects of western medicine seem to be scientific, but in fact they cannot stand scrutiny.For the same disease, a child or adult will indicate an applicable scope when taking the medicine.In fact, when different adults use the same drug, they will have different drug reactions due to their different absorption effects or drug resistance.

Customized Chinese patent medicine is similar to comprehensively testing your body, and then designing the most suitable herbal formula for you. This is actually the "Industry 4.0 Model" that is being promoted internationally.

Although Sanwei Pharmaceutical is a factory based on traditional Chinese medicine, in fact, it is necessary to introduce the most advanced production concepts if it wants to stay ahead of the trend of the times.

The assistant did not expect Luo Ran to be so pessimistic, "Then we also made publicity before, to fully enter the British market to make up for the vacancy of Sanwei International's withdrawal?"

Luo Ran said lightly: "What we say, what we actually do and what we do, is completely unnecessary. Where we should express our position, we still have to express our position, but the British herbal skin care market. Sanwei International has left such a heavy explosive. To avoid losses, we must be psychologically prepared and wait for the changes to be the most reasonable way."

The assistant secretly admired Luo Ran's analysis. If he were a general decision-maker, he would have rushed into the UK and grabbed the market pie regardless.But Luo Ran is very sensible, very sober, his current position.

Luo Ran touched his chin, pondered for a long time, and exhorted: "You need to arrange for someone to follow Jin Chonghe's whereabouts immediately. He is going to Switzerland at this time. I always feel that something is wrong."

Luo Ran knows the relationship between Jin Chonghe and Su Tao better than anyone else. Recently, Jin Chonghe has acquired many second- and third-rate Chinese medicine companies in island countries, which has long attracted Luo Ran's attention.

Yaoshen Group and Iwata Pharmaceutical have always been a strategic partnership. Luo Ran has studied Su Tao a lot. He feels that Su Tao is weaving a hidden trap around Iwata Pharmaceutical.

The assistant hurriedly said: "I'll go ahead and make arrangements."