Real estate players

Regarding Xu Youzhong's opposition, Tan Zi didn't even feel surprised.

In the past six months, among the four directors, only Xu Youzhong has the most outstanding performance. Both performance and market share are among the best in the company.

In addition to the fact that he does have a set of reasons in the management, in fact, everyone knows that it is because the Dabei District is the largest competitor of Wance Company, Tiankun Company, and a large area with the fewest stores. Relatively, there is also competitive pressure. Much lighter.

The remaining small companies pose no threat to Wance.Therefore, the Great North District is fully occupied by the right place and the people, and the outstanding performance is justified.

But none of these can be an excuse for Tan Zi. Good is good, and bad is bad. All standards in this industry are quantified and clear at a glance.

But this time Xu Youzhong's opposition made Tan Zi firmer in her determination to promote Chen as soon as possible!

Because the capital in her hand is indeed too small, whether it is performance or share, it is the bottom of the four. What is it to compete for the throne of chief operating officer?

She needs Chen to be promoted to a high enough position to help her lay a solid foundation!

Hearing Xu Youzhong's objection, Zhao Hanqiu naturally understood the reason, but he still said, "Old Xu, tell me your opinion."

Xu Youzhong narrowed his mouth and said: "Chen Jin's performance and ability are obvious to all. These are undoubted. But his request to use the name of the company for personal gain is turning the cart before the horse."

"In our company, brokers always create value and profits for the company. If this example is opened, what will other brokers think? Can everyone ask the company to advertise for him? The last order is always It's his personal, then how do we manage it?" Xu Youzhong said frankly.

Tan Zi immediately replied: "You can't say that. Special circumstances are treated specially. Chen Jin signed an order of 140 million yuan. Based on the data from the Housing Management Bureau in the past two days, it is the largest second-hand housing transaction in Dongjiang City. Yes, his interviews and our company-related reports are still hot news today."

"Moreover." She continued: "It's not just Dongjiang City, even if you add Shanghai, Donghai, Nanyue, Shenzhen and Hong Kong, which are the most super metropolises in China, such a large list is extremely rare. Real estate media across the country forwarded the report. What is the title of the title? Isn’t it our Wance company? You didn’t miss the congratulatory message sent by the head of the head office."

Xu Youzhong frowned and said: "Since he is our company's agent, this is his obligation. It cannot be a reason for him to be favored and proud!"

"Then have you ever thought, if the company helps him this time, if another big news comes out, what will it do to our brand image in Dongjiang City? Our market share has been only 100 for several months. A few tenths of a percentage point of growth has reached a bottleneck, and it is precisely when this positive report is needed to boost it!" Tan Zi said tit-for-tat.

"Oh, what kind of news can be created? Will Wance Co., Ltd. cover the pages of urban newspapers to create performance for the broker?" Xu Youzhong dismissed.

When he said this, several other people were indeed thinking about this issue seriously.

The 32 houses are a drop in the ocean for Dongjiang City.Moreover, it does not have the shocking power of a single set of 140 million yuan, so its transaction value is really only meaningful to a single broker and cannot be a special case that affects the company's image.

Seeing that even Zhao Hanqiu and Fang Qiu had hesitated, Tan Zi felt anxious!

She gritted her teeth, and finally said: "If the 32 houses with the narrowest audience in the market and a single unit, will they sell out in a short time?"

"In the short term?" Xu Youzhong smiled: "How short? Three months? Or half a year? The company now trades hundreds of orders every month. What impact can 32 orders have?"

"Half a month!" Tan Zi said: "Today is December 17th. If these houses are sold out before New Year's Day in 2011, does it prove that our company's sales ability completely crushes other companies?"

The few people present were all shocked!

When Zhao Hanqiu introduced the situation just now, he already analyzed this batch of houses.The single apartment in Qingyishui, not in the main urban area, has poor hardware facilities, poor housing quality, and no reputation in the community.

And it's a unit with zero transactions in the last six months!

Just want to sell such a batch of listings in just over ten days?

Don't you think dreams are foolish?

This idea came to several people's minds!

But now that she had already said it, Tan Zi could only choose to fully elaborate on what Chen Jin had said to her!

She continued: “Let’s imagine, as long as this sales rate can be achieved, let’s attach the real transaction record of the Housing Authority plus one guide. After the report is published, what kind of impact will it have in the landlord group?”

"What we are looking for now is market share. As long as the landlord's trust in Wance is established, we can better lock the listings. Even if we can't get the entrusted notarization like Chen Jin, but these houses are all Exclusive entrustment. At that time, how much positive impact will the signing of exclusive entrustment have? As long as the listing is locked, does it mean a disguised blow to the trading volume of competing companies?"

Tan Zi finished these words in one breath, and finally took a sigh of relief. She picked up her cup and drank, waiting for everyone to digest the content.

In fact, when she first heard Chen Jin say this to her, she was also shocked!

14 days, only 14 days!One can imagine the difficulty of selling a house with no market audience at all!

But now she has gone all out. Now that she has decided to support Chen Jin, she can only support it to the end!

After a moment of silence, Zhao Hanqiu observed the expressions of the people and knew that more of them were not believing, so he opened his mouth and said, "Let’s continue to talk about it. If it is such a short time, is this plan feasible?"

"You can try." This time the director of the Great Southern District spoke.

After all, once this special case succeeds, it will positively affect the entire company and the beneficiaries are all brokers.In this case, he feels no harm.

The director of the Great East District also said: "If it can be done, of course it is good. But how to guarantee it? In addition, if it is not done, the emotions of the other agents below must also be considered."

Xu Youzhong immediately echoed: "Yes. Xiao Tan, you have to talk about it. We have always reported our goals to establish a reward and punishment system. If it fails, what should we do?"

Tan Zi pondered for a moment, and said solemnly: "If it can't be done, first of all, I will pay for the publication of the newspaper. Secondly, it will be the end of the year. At the employee meeting at the end of the year, I will take the stage and report to the entire company. People here will explain, apologize, and calm the emotions of other brokers. In addition, this year’s dividends, I give up all of them, and pay them as subsidies to everyone present!"

"Really?" Xu Youzhong said in disbelief.

The cost of publishing such a town newspaper is almost negligible for the director's income.Apologizing at the annual meeting is nothing more than losing face, these are trivial matters.

Just giving up dividends and subsidizing other people is a bit big, right?

You know, the dividends of the district directors are all millions!

Fang Qiu frowned and said, "Xiao Tan, don't talk about things with emotion."

"President Fang, I have already decided! Let's do it! Everyone, what do you think?" Tan Zi asked seriously.