Real estate players

While Chen Jin hung up the phone, Tan Zi had just entered the large conference room at the headquarters with the compiled documents.

At this time, many district managers and two district directors had gathered in the conference room.

When she saw her coming in, many people's eyes were a little strange.Obviously, although the newspapers in Liangshan Town are not distributed in the whole city, Liangshan Town itself has a population of hundreds of thousands, and there are more than one or two in Wance Company. The news naturally goes quickly.

In just one day, at least in the district manager level, it has spread.

Tan Zi didn't care about those strange eyes, and sat in her own position.After a while, everyone arrived, and Zhao Hanqiu began to preside over the meeting.

The content of the meeting is always the things that are often talked about. The data collected by each district, the performance and share of the district, the outstanding and the backward, are all analyzed by Zhao Hanqiu.

It's just that it's late December now, and there will be less than one and a half months before the New Year in 2011.

According to the habits of the Chinese people, no matter how you go home during the Spring Festival, you have to have face.How can I have face?Naturally, I kicked my pockets full of money.

Therefore, there are very few people who choose to spend a lot of money in this time period, and even fewer customers place orders to buy a house.

And the next month before the Spring Festival is the time for various government agencies, units and enterprises to dunning and settle accounts.The flow of funds is relatively tight, which has led to a sluggish transaction.

Therefore, the performance in December was slightly lower than that in November. If it weren't for the sudden sale of relocated houses, which stimulated some customers, the situation might have become more severe.

"Qian He, your performance in the second division of the Great North District has declined very sharply this month, and the market share is not good enough. Tell me why?" Zhao Hanqiu said by name.

When Qian He heard that he had been named, he glanced at his immediate boss Xu Youzhong.

I saw Xu Youzhong blinking without a trace, tapping his finger on the table, and he knew it, and said: "Mr. Zhao, last month, he consumed all the accumulated customers and made more than 2.3 million. The high performance of the company. This month, there are fewer new customers, and it’s just a bit out of gear. This is always the case at the end of the year."

"It's the 20th today, and your district has only achieved a performance of 1 million yuan, only less than half of last month. This is a bit of a break? It's nothing more?" Qian He's indifferent attitude made Zhao Hanqiu obviously a little unhappy.

"Look at the data for yourself!" Zhao Hanqiu continued to question: "The per capita online consumption has dropped to more than 500. Last month, the per capita online consumption in your district reached more than 1,300. If you can't go online, you have to cut customers. !"

The so-called online consumption refers to the marketing expenses of the broker after the listing is published on the real estate portal.Similar to Du Niang's advertisement, every time a customer clicks and browses, he consumes corresponding marketing expenses.

The price per click can be set by yourself, the minimum is 1 cent, and the maximum is unlimited.The ranking of the listing displayed on the webpage is also based on this price.The higher the price set by the broker, the higher the listing and the greater the probability of attracting customers.

The final cost consumed is the broker’s network consumption.This part of the cost is half of the subsidy by the company and half of the broker's own expenses.

Therefore, online consumption is one of the important indicators to measure whether a broker is earnestly digging for customers. It is obvious that when online consumption decreases, customers will also decrease.

Qian He felt a little aggrieved when he heard Zhao Hanqiu say this, but he had no choice but to respond, "I will ask them to raise the bids when I go back."

"It's not as simple and rude as raising the bidding price. It's just a waste of money from the company and brokers." Zhao Hanqiu said bitterly: "Internet, telephone, community development, etc., all channels must be done well to ensure the source of customers. Well."

Qian He squatted his mouth and said unconvinced: "Mr. Zhao, if you also make a large-page advertisement for the exclusive listings in our district, I guarantee that the number of new customers will continue immediately. It will not be as big as they are in the Western District. Few partitions."

When Tan Zi heard this, her brows frowned, and she immediately looked at Xu Youzhong who was sitting on the other side.I saw that the other party didn't look at her at all, silently writing and drawing in his notebook, like an outsider.

But the more Xu Youzhong is like this, the more Tan Zi understands that this is Xu Youzhong who is putting pressure on the senior management through his hands.

Zhao Hanqiu naturally understood, and said calmly: "You are talking about the newspaper in Liangshan Town, right?"

"Of course." Qian Heying said: "Our Dabei District 2 District is bordered by Daxi District 3 District. Liangshan Town is just to the north of us. It is also a very important source of customers. The headquarters can't favor each other."

Xu Youzhong listened to the complaints of the people under his hands, secretly proud.

He couldn't say this, because he nodded in agreement.However, the pressure must be given to Tan Zi, and the matter must be mentioned constantly in the middle and high-level meetings.

In this way, once Tan Zi can't sell only these houses, he will have the opportunity to take advantage of the problem.

So after seeing the information gathered from various districts last night, he specifically called Qian He.

Qian He was a little trembling when he received a call from Xu Youzhong, because he also knew that he was not doing well this month.But upon hearing Xu Youzhong's arrangement, he understood.

Unexpectedly, he did not do well but secretly met the requirements. There is no better choice than his area.It is the high-level people who have to pay attention to let him complain.

How could Zhao Hanqiu fail to understand Xu Youzhong's arrangement. He smiled and asked, "Qian He, then you mean that as long as the company gives you the same advertisement, you can get your performance up?"

Qian He wasn't fooled, and said cunningly: "I dare not say the performance, but the number of customers will definitely come up. Haven't their listings in the Great Western District have not been sold yet. Besides, as long as the number of customers comes up, are you afraid that there will be no performance?"

Hearing what he said, the district managers below began to whisper, discussing this matter with people around them.

"Qianhe!" Xu Youzhong snickered, but his tone was serious: "You can't get the results by yourself, so do you blame the company for not providing enough help? If you find an equally good agent in your district, even I If I pay for myself, I will also get you a large-format advertisement! Really, what excuses!"

At this time, he must teach his subordinates, otherwise if Zhao Hanqiu is asked to continue, he will really have to use Qianhe to operate.

As soon as Qian He listened to him training himself, he immediately feigned frustration and went down, and cooperated perfectly with his boss.

Tan Zi glanced at him and sneered in her heart.

This Xu Youzhong really knows how to make use of the topic, and let him finish the good and bad things alone.

And looking at how the district managers are talking about it, Tan Zi also knows that Zhao Hanqiu's bowl of water is not easy to handle.

Originally, this matter was a resolution of the company's top management, so there is no need to explain it.But once it was brought to the table by the district manager, the taste changed.

The first is that the district manager of the Great North District will share the same hatred.In addition, the directors of the Great Southern District and the Great Eastern District also need to explain to their district managers in private, and they can no longer maintain their previous stance in the theater.

Maybe this group of district managers will also ask for the same treatment, let the superiors fight for it!

If it was just like this, but Tan Zi looked at her subordinates in the Great Western District with a slight indignation, as if she was complaining of her partiality, she knew that Xu Youzhong had succeeded in singing with a vigorous duo.

But now this situation cannot be said by her, it can only be counterproductive, as if she is really partial to Tan Zi.

Even if this kind of thing is true, it can only be placed under the table, and once it is placed on the table, it will have a bad influence on her own leadership and subordinates.

So Tan Zi had to look at Zhao Hanqiu and Fang Qiu, and asked them for help with her eyes.

Zhao Hanqiu received the signal and glanced at Fang Qiu.

Fang Qiu was also a little displeased with Xu Youzhong's method of stirring the shit stick. He patted the table and made everyone quiet before speaking...