Real estate players

Seeing Shi Jie left, Zhou Lihai also said, "Mr. Chen, today is the day when Phoenix City pushes again. I have to go back and have a look. But I have brought all of them over to Mr. Kong..."

"Thanks for your hard work." Chen Jin nodded in response.The position he arranged for Kong Que was human resources and administrative director.

This is also impossible. Although there are now dedicated people in charge of all aspects of the project, the company is still short of manpower, and has to use Kong Que as two people.

However, Kong Que is also very upbeat. Although he has been in a hurry for a few days, he hasn't had any problems, and there are signs of getting better and better in the past two days.Obviously, when Wu Demin worked in Runjia Finance, she also made a lot of efforts.

From this point of view, in fact, she and Chen Jin belong to the same kind of people, and they are very cruel to themselves!

Chen Jingang was going to see Kong Que and encouraged her, but the phone rang.

As soon as he picked it up, Qi Xuguang on the opposite side hurriedly said: "Xiao Chen, your advertisement... is too impulsive? An image that you have worked so hard to build with poor control will be ruined!"

"You need wealth and danger." Chen Jin said with a smile: "Everything has two sides, it's nothing more than how to interpret it."

Qi Xuguang was speechless, so he could only hang up the phone in a daze, while looking at the advertisement displayed on the computer screen again.

Strictly speaking, this is a promotional advertisement for preferential promotion, but he does not think that the preferential terms are appropriate.

Not to mention anything else, the design of this advertising screen alone is very problematic in Qi Xuguang's opinion, it turned out to be a simple form.In the table, the preferential standards are listed item by item.

I saw on the screen that this preferential program was called "Hui Xue Ji", and the content was:

"Before February 3, 2011 (Lunar New Year), all customers who purchase Jinhua's projects can enjoy corresponding discounts based on their educational level."

"High school diploma, 50,000 yuan can be reduced or exempted."

"Associate degree, 100,000 rent can be exempted."

"Bachelor degree, can reduce the housing payment by 150,000."

"Master's degree, 200,000 yuan can be reduced or exempted."

"Doctoral degree, 300,000 yuan of housing payment can be exempted."

"The academic qualifications of the immediate family members of the buyers can be superimposed on discounts."

"Professional titles and professional skill levels equivalent to academic qualifications can be regarded as academic qualifications."

…………

The effect of this advertisement is undoubtedly explosive.

For many years, the phrase "knowledge changes destiny" has been regarded as a good word by students, and they have been struggling with this goal.

However, when many of them entered society, they were severely washed away by the bloody reality.

Because... Knowledge does not necessarily change destiny.There are many ways to change destiny, such as background, relationship, contacts, etc.

In contrast, knowledge has become a less-than-ideal approach.This cannot be said to be the black humor of modern society.

But today, Jinhua Company tells everyone that your education is very valuable.Your knowledge can really change your destiny.

Because... your academic qualifications may allow you to reduce or exempt hundreds of thousands of house payments at once, and may allow you to settle down in Dongjiang City from now on, so that your hard work and struggle will reduce your worries!

And on the basis of these discounts, the advertisement that really made this advertisement burst directly and spread to everyone's ears throughout Dongjiang City in the shortest possible time was the last line of words!

"Customers who purchase Jinhua's projects, who have a master's degree or above and have worked for more than 5 years, Jinhua can provide them with an interest-free loan of 200,000 yuan."

…………

After hanging up Qi Xuguang's call, Chen Jin received a lot of calls from people, and he had to deal with them one by one.

But in the end, even Li Houguo and Jiang Aijun contacted him and asked him about his specific thoughts on this advertisement.

When the two learned of Chen Jin's specific arrangements, they didn't know what attitude they should take, and could only wish him success.

During the time it took Chen Jin to answer the phone, all the websites in Dongjiang City directly made this ad headline.

After all, what the media wants is topics, traffic.Just a few days ago, Chen Jin had a big fire because of the phrase "protect the interests of more home buyers." At this moment, he came up with such a marketing plan that is destined to arouse countless discussions. If you missed it, don't do the media business.

The forums and post bars of all universities in Dongjiang City were almost immediately screened by discussion posts about this advertisement.

The so-called ass decides the head. College students with relevant interests are undoubtedly the most thoughtful on this topic before they are about to enter society and face the reality.

In addition, there are also young people who have been graduating for a few years and are facing the problems of buying a house or getting married. There have been countless discussions about this advertisement through various channels.

Remarks like "Your hard work is really meaningful! Your hard work really pays off!", "Is this a house for high-educated people?", "I really want to quit my job and go to Dongjiang immediately!" All corners of the Internet are flooded.

And when the content of this advertisement was posted online, it quickly detonated social media.It was reposted frantically on the school intranet and Weibo, and it was even more popular than Chen Jin’s last remarks.

So it didn't take long for Chen Jin to be on the hot search!

"Mr. Chen, I had a good chat with you last time. I wonder if you have time today? I want to interview you again!"

On the phone, Mei Mao, the beautiful host of Dongjiang Economic Life Channel, asked politely.

Chen Jin responded, "Sorry, I am afraid it is not convenient for me to accept the interview."

"Huh?" Mei Mao said in surprise: "Don't you want to make any comments about your company's advertisement this time?"

"Let's tell you, before you, our company's phone number was blown up by various newspapers and TV stations. And I also refused." Chen Jin smiled.

"Um~ Can you tell me why this is?" Mei Mao was a little unwilling to give up, and continued to talk.

Chen Jin deliberately shouted: "Here is here." Then he said to her: "I'm sorry, I'm going to have a meeting first."

After that, he didn't give Mei Mao a chance to continue to ask questions, so he hung up the phone.

However, he was sitting in the office without moving at the moment. Opposite him was Kong Que, who was holding a lot of documents waiting to be signed.

"You will find excuses." Kong Que said in a bad mood: "I can't wait to unplug the phone line on the other end."

Chen Jin smiled and said, "Those who can do more work, so take care of it."

Kong Que sighed, and while handing him the document to sign, he asked: "Why don't you choose a media outlet to explain? You are not moving like this. I don't know how to discuss it outside!"

"I'm watching." Chen Jin pointed to the computer screen and said: "I had expected it a long time ago, but it's not time to speak yet."

Kong Que glanced at his screen, and saw that the school intranet and Weibo software were running on it, and the content was constantly popping up, most of which were about "Dongjiang Jinhua Company".

She smiled, asking herself that she had no ability to guess Chen Jin's plan, so she could only collect the signed documents and walk out of the office.

Chen Jin kept staring at the computer like this, and soon, amidst the initial applause, defamation began to appear...

"Did you use academic qualifications to separate people into three, six, nine classes?"

"Haha, treat them differently! Those who are working hard but have academic qualifications, their efforts are meaningless? Should there be no discount?"

"All the hype of grandstanding."

"To put it bluntly, it's just to win over people with a high degree of education. I will wait for my younger brother and younger brother to watch the excitement."

…………

Chen Jin smiled secretly when he saw this one. Is he really insightful?

In fact, the reason why Chen Jin wanted to use this marketing plan came from the exchange with Wang Zhenghan when he was eating casserole that night.

At that time, Wang Zhenghan mentioned that the videos of Chen Jin's previous interviews have received a lot of support from his peers.

This made Chen Jin's mind a thought.

Today, the power of the Internet is almost unparalleled.What kind of keyboard man is still pediatrics.There are also human flesh and cyber violence, enough to destroy a person abruptly.

Many more incidents are the hotspots of the whole people's attention. After spreading through the Internet, even because of the power of the Internet, the final outcome of the incident has changed.

So who are online?

There is no doubt that the largest group of people on the Internet is the group of people aged 18-30 who have grown up with the Internet.This is the group of people who are going to university and only a few years after graduation.

Don't forget, these people are not only the largest group on the Internet.At the same time, it is also the grassroots labor force that supports the normal operation of the entire society.With the passage of time, their social status and social resources will gradually improve, and their right to speak will gradually increase.

If you can get the favor and support of this group of people, then when Chen Jin really needs to challenge something with his own strength in the future, he will really have a solid confidence!

As for how to get their hearts?

Of course it is to take care of their interests.

The so-called "Hui Xue Ji" seems to be just a marketing plan to garner attention, but in fact, it is Chen Jin's gamble!

Those with a high school education can get a deduction of 50,000 for the house, or 100,000 for both spouses.Nowadays, how many people have a high school degree?Therefore, most home buyers can get a discount of 100,000.

Those with a college degree also account for a considerable part. For a discount of 100,000, the couple is 200,000.And there may be a family with parents including children with a college degree, or even two colleges plus a bachelor's degree, or a master's or even a doctor's degree.If you count it this way, the result is hard to say.

There are also many people with a bachelor degree.For a discount of 150,000, 300,000 for both spouses.

Regardless of Jinhe Bay in Tingtao District, the average price of the four projects in Ganjiang District is only about 10,000 yuan.Lose another 300,000?

For such a family, just think about it, right?

As for the master's level, the number will drop sharply, and there will be fewer PhDs.Giving them big discounts does not affect anything.

Therefore, Chen Jin also specially prepared interest-free loans for people with academic qualifications, just to win over them with greater benefits...

Various comments on the Internet continue to appear, as Chen Jin expected, with mixed reputations.

But as time slowly passed, by noon, the situation began to change again.

Because of those slanderous remarks, they were attacked by groups...

"Even job titles and professional skills are recognized. Is this called grading?"

"Even if you learn machine repair, you have a qualification! Anyway, it's a high school diploma!"

"Hehe~ A group of people who haven't worked hard at all, know that you are equal at this time? Why did you go?"

"The thinking of moths is always like this, big pot of rice is the best~"

Looking at these comments, Chen Jin almost jumped with excitement!

This also means that, at least for this matter, the voice of support on the Internet is even higher.Because Chen Jin's behavior does take care of more vested interests, that is, the real rigid needs!

The so-called rigid demand is not just the problem of buying a house.For example, various second generations are not just in demand.

In fact, Gang need is a very small group.

They are 25-35 years old and have ordinary or poor families who cannot provide them with a large down payment. They need to use their own efforts to build the future with their own hands.

Such talents are just needed.They all face the problems of starting a family, getting married and having children.The house is naturally a big mountain that can't go around!

In order to cross this mountain, they will work desperately to obtain higher academic qualifications, strive to evaluate professional titles, and study skills.

They will do everything that can increase their income a little bit.

For them, being able to rely on their own efforts to get a discount is more real than anything, and fairer than anything!

After all, even if you have an eighth-level fitter certificate, you can still get a master-level discount.

Just when Chen Jin was in high spirits, the phone rang suddenly.

He looked at it, put away his excitement, sighed lightly, the secret path really came.

He picked up the call and said, "Mr. Huang, I have been waiting for your call for a long time."

"Xiao Chen." Huang He didn't start asking his teacher as soon as he came up, but said seriously: "It is said that the company has handed over to you, I shouldn't ask more. It's just this advertisement..."

"I promised funds and promised trust. But we are businessmen after all, we need to have a mind, but poverty cannot be cured."

"Have you calculated how much money you will lose?"