Reborn multinational giant

The first day Fang Zhe and Fatty returned to Qingxu passed by like prisoners in a daze. Although the news they brought back was a bit sudden, the parents of the two families slowly accepted it.

In the evening, Fatty and his parents ate at Fang’s family. The two families were busy, and they hadn’t been eating together for a long time, so the atmosphere became lively, which was given to Fang Zhe and Fatty. Opportunity.

After that, Fang Zhe started to work on the business plan. It was the first time that Fang Zhe wrote this from his past life to this life, so he had to take it seriously.

Fang Zhe needs to think carefully about what kind of company he will start in the future, what the company's business is, the industry background and development trends involved in the business, etc., and then turn it into more specific written words.

This plan is not only a test of Zheng Siwen for him, but also a test of Fang Zhe’s ability to plan for the future. If such a business plan cannot be written well, Fang Zhe doubts whether Zheng Siwen should follow suit. He cooperates.

If Fang Zhe had just returned from his rebirth, what company would you ask him to open?The answer is clear, the game company.

Now, Fang Zhe feels that his desires are a bit inflated. It is just that the game company can no longer satisfy his appetite. The game company is falling from the ideal level to the goal level. Instead, a great company or enterprise has become Fang. Zhe’s new ideal.

The conversation with Zheng Siwen before leaving Yanjing, they talked a lot, from games to e-commerce, from the Internet to real estate, Fang Zhe, a rebirth with nearly ten years of memory in the future, and Zheng Siwen’s various ideas, There were countless sparks in the collision, which is also the charm of Fang Zhe that attracted Zheng Siwen.

It's rare to find such a person who is in tune, and can tolerate things with insufficient ability. Anyway, as long as Fang Zhe is willing to study hard and dare not say that he becomes a person like Ma Yun and Ma Huateng, at least it is fine to be a successful entrepreneur.

Turning to the small book he bought a few months ago, Fang Zhe privately called it "The Secret of the Future", which recorded a dense collection of various events that Fang Zhe had thought of specifically or occasionally in the future.

At the end of everything, the time is roughly or vaguely marked. Fang Zhe wants to plan the future. This secret book is naturally the best reference book.

Many Fang Zhe didn't think of it, but it was indeed very important in this lifetime. Fang Zhe learned about it by watching the news on the Internet.

For example, in July, the United States Activision and Blizzard Entertainment merged into Activision Blizzard, and this incident also triggered some worries Fang Zhe, if it is only a pure game company, or a game-centric company Can game companies have a good future?

From the global EA, Ubisoft, Konami, Sony, Nintendo, etc. to domestic perfect, Shanda, NetEase, Ninth City, Tencent and other companies with game business, a pure game company, the ceiling height is Limited, their market value is the tens of billions of dollars, let alone pure mobile game companies?

Supercell, a developer of several games that have developed clashes around the world, such as clashes of tribes and wars of the royal family, was sold to Tencent for less than tens of billions of dollars in the past. Companies that focus on other businesses or integrate other businesses are better than pure Game companies have a higher market value.

Like Sony and Tencent, Sony’s business ranges from electronic products to games, film, and animation. It is the leader among RB multinational companies in the last century. However, it has not been able to grasp the Internet wave at the end of the last century and the mobile Internet wave that is starting now. With enough opportunities, Sony has slowly gone downhill.

Another company, Tencent, a well-known Internet company in China, has risen from the Internet wave at the end of the last century. In the current mobile Internet era, it has seized the opportunity to grab the mobile Internet super VIP ticket WeChat, and Fang Zhe will be reborn. At that time, Tencent's market value had exceeded three trillion Hong Kong dollars, or about 400 billion US dollars, accounting for one-tenth of the total market value of the Hong Kong Stock Exchange.

The market value of Apple, which leads this mobile Internet event, is marching toward the trillion-dollar mark.

What kind of company is a large company?The business is large enough, there are enough employees, and the turnover is high enough.

What kind of company is a great company?On the basis of large enterprises, change the lives of most people.

If there is no rebirth, Fang Zhe may be content to guard a game company honestly and be a local tyrant, eating, drinking and having fun for a lifetime.

But God saw him and gave him this opportunity. His inner ambitions and desires can't be stopped being magnified. To be a company, a big company, a great company, and a great company that changes the world.

Fang Zhe looked at the various key words and events recorded in the small book, while thinking about how to build a great company.

When the wheel of history is rolling forward, there are always some people who are driven by it to become great or famous people. At the end of the last century, these people were Ma Huateng, Ma Yun, Li Yanhong and the others.

Fang Zhe, who has learned about their history, knows that at the beginning of their establishment, they only had an ideal or goal in their hearts. As for how to do it and to what extent, it is also a step by step.

But here, Fang Zhe, he can’t do this. In this era, the Internet industry is already a red sea, and there are many people who understand the Internet, and among them, there are even more excellent people than Fang Zhe.

What's more, there are many giants both at home and abroad. Fang Zhe wants to escape their sight and grow from a small sapling to a towering tree, which is difficult to climb into the sky.

Before Fang Zhe’s rebirth came back, the only company in China that had risen from the mobile Internet was Xiaomi. The other Didi, Meituan, Are you hungry, worship, etc., all have the shadow of bat or at most. It's a unicorn.

There are many reasons why Xiaomi can break free from the giant gap, such as outlets, Internet thinking, online sales, cost performance and so on.

The externally important reason is that Xiaomi’s original mobile phone business did not conflict with the three major Internet giants of bat, and the barriers to making mobile phones are not easily broken by the three giants.

At that time, the business conflicts included domestic mobile phone manufacturers such as Huawei, ZTE, Meizu Coolpad, and overseas Samsung LG. The first few domestic manufacturers at the time tended to focus on channels rather than services, and mainly occupied the low-end market, mid-to-high-end market. Controlled by overseas mobile phones behind, whether it is the former or the latter, Xiaomi has its own unparalleled competitive advantage.

Let Fang Zhe make a mobile phone, it really seems to him. Lei always wants money and money, and he wants people to connect. Fang Zhe, his family property, even the door of the mobile phone factory cannot be opened. .

The two big pieces of the mobile Internet era, mobile phones have been passed by Fang Zhe, and the rest is the mobile Internet. Similarly, the mobile Internet is most likely to produce giants in three directions, social networking, e-commerce, and search.

Among them, search is not necessarily. Because of the closed app application and content integration, search belongs to in-app search. It is difficult for a single third-party search vendor to crawl the entire Internet like the open PC Internet. Dian is also one of the reasons why Google, a search company in the past, went into mobile phone systems inexplicably. It was also one of the reasons why Baidu was slowly falling into the first echelon, and its market value could not exceed 100 billion US dollars.