Reborn multinational giant

Li Yifei, who was about to speak, was blocked by Fang Zhe.

Fang Zhe said to Li Yifei, "In fact, the web game platform you just analyzed has one type missing."

Li Yifei's forehead was a little sweaty. After hearing Fang Zhe's analysis just now, he felt that what he said before was a direction to sound better, and a castle in the air to sound less good.

It should have been Fang Zhe’s boss who gave him a direction, and his project leader came up with a feasible implementation plan, but now it’s better. They are the other way around.Now Fang Zhe points out that there is one less page game platform he analyzed before, and Li Yifei's heart has already begun to be a little imaginary.

He opened his mouth cautiously: "I was just showing off. I have just started to study the web game industry for a while. I have some experience. If you think there is something wrong with Mr. Fang, just give me instructions."

"I don't dare to give instructions. Let's just sit here to discuss and talk about problems when we have problems. Otherwise, when we really start to do something, some problems are not considered. That is the negligence of our decision makers." Fang Zhe finished this sentence and went directly to The topic:

"I said, Mr. Li, the lack of a web game platform in your analysis cannot actually be regarded as a complete web game platform. However, without this, the web game industry is also an incomplete industry.

What I’m talking about is that social networking sites like Kaixin.com, Schoolnet, Qzone, etc. I don’t know if Mr. Li has paid attention to the sns social network industry before, whether it is domestic or foreign, the development momentum of this industry in the past two years has been Very fast."

When Fang Zhe said this, Li Yifei inserted:

"I know about this, because I was in charge of making friends with Sina before, and I was also doing social networking. I know a lot about the social industry. Whether it is IM communication or sns social network, several well-known domestic and foreign representative companies and products After doing research, Li Yifei of our company was a little embarrassed when he said this. He had already resigned from Sina because he had been with Sina for too long, so he said it smoothly. He quickly changed his words:

"At Sina, I decided to make friends with Sina. It was also a trend that was exploding in the sns industry, but we really found out that we were only an independent social network site, which is actually Tencent's Qzone.

Moreover, unlike the QQ space that has an entrance on QQ, the network of relationships is also a flat network of relationships on QQ. Our users can only find them by themselves. The original purpose of this project was to make strangers make friends with each other, but Later, it was discovered that on social networking sites, the relationship between strangers and strangers is very weak. We cannot force users to add dozens of strangers to form a relationship chain. We can only wait for users to actively add them. So the product The more I did it, the more I got into a dead end."

Li Yifei was still waiting to talk about the situation of several other sns products, but Fang Zhe waved to stop him.

"Well, we don’t do anything about social networks and don’t talk about it so much. Now that you know about it, then I will talk about the things about our game industry in this section. You should also know all about it. Kaixin, this You should all know, right?" Fang Zhe asked. Li Yifei and Zheng Siwen, who had never spoken, nodded.

"This website has been established in March this year, and in 7 months now, the number of registered users has exceeded 10 million. This website is also used for SNS social networking, but its positioning is different from your Sina dating project. It is from white collar workers. The beginning of social interaction is the work network of office workers. It also relies on the existing network of relationships and moved it to the Internet. Therefore, in terms of difficulty, it is much simpler than simply socializing with strangers.

However, if you have ever visited this website, you should actually know another point. Even if this network exists, why do you maintain this network on the Internet?What does it depend on to maintain this network?"

Fang Zhe raised two questions, and without waiting for Li Yifei and Zheng Siwen to think carefully, they said:

"The first question does not seem to have anything to do with our game. The second one is how to maintain it. I think you have already guessed it. One of them is the social games such as grabbing parking spaces and buying and selling friends on the happy website. And understand. The first point is also very important to us. Only by knowing the purpose of users socializing on this site can we know what kind of game products are attractive to users."

Zheng Siwen, who has not spoken, spoke for the first time:

"I think there are many reasons. I will pick a few of the main ones and briefly talk about them.

The first is that in reality, when working and going to work, the relationship between colleagues and social interactions are too serious and serious, but on social networking sites, everyone may be a lot of free, maybe you give a colleague’s post a like and leave it With just a few comments, it is easy to bring the two people closer together. This is the first point. Using social networking sites can maintain and promote users’ work and social relationships at a low cost.

The second point is that many people may only deal with one group or a few people around in the company every day, but on social networks, this circle may expand many times.Even your boss may be in this circle. If you go to your boss’s post, click like and leave a comment, and you may leave a good impression on your boss. This is to expand your work social network and help users understand Colleagues who may find it difficult to have a direct working relationship in real work;

The third point, if you leave a company, it does not mean that these colleagues are no longer on your work relationship network. We also need to maintain this relationship, and social networking sites are a good place."

Obviously, Zheng Siwen has made great efforts in the social industry and has been constantly researching because of the company's future global IM social software.

Li Yifei glanced at Zheng Siwen, who had been sitting next to him before, and thought to himself that he originally thought that Mr. Zheng was in the company, regardless of business and strategy in daily operations. Now, Mr. Zheng’s vision and thinking are not bad at all. Ming is already, a blockbuster.

Fang Zhe nodded in agreement: "Mr. Zheng is right. If Kaixin.com has always been rooted in the work social circle, although the number of users may soon touch the ceiling, the social quality on the website will not be bad. .

If he adds a messy network of friends, strangers, etc. in the future, even though it seems that the user ceiling is on the surface, it is actually easy to reduce the competitiveness of his products and directly compete with Tencent’s Qzone. No one will know its prospects."

Although Fang Zhe finally said "No one will know", he actually heard Zheng Siwen and Li Yifei's ears. Fang Zhe meant that it was going to be done so accurately, and such a flag stood in front of the company's two senior executives. , If it doesn't come true in the future, they will inevitably lose some confidence in the other Zhe's vision.

"President Fang, I would like to ask, does our company plan to do social networking in the future?" Li Yifei remembered Zheng Siwen's remarks just now. How could it be possible in such a short period of time if he had not done research on these social products. The analysis was so thorough, and Mr. Fang in front of him was full of understanding and opinions about social products. Therefore, Li Yifei doubted in his heart whether Fang Zhe and Zheng Siwen also had plans or plans to make social products.