Reborn multinational giant

The name of the international version of "Happy Farm" overseas is "HappyFarmVille". The literal Chinese name is "Happy Farm Town". The name sounds so awkward, but overseas, this name has gradually begun to grow. Become hot on facebook.

As Fang Zhe’s huge investment in advertising fees began to take effect, many Facebook users entered the game through advertising, and these users also became the first seed users of "Happy Farm".

James, a junior high school student in New York, is one of them. As a "urban man" who has lived in the city since he was a child, James has always yearned for one day to experience farm life in the country. Until today, he saw this on Facebook. The game ad called "HappyFarmVille", listening to the name, James felt that this is a game about farming.

Because of this, he subconsciously clicked into the game advertisement, and the page jumped to the Facebook common game loading interface.

Right above the center of the interface is the game name HappyFarmVille in golden font, and below is a golden wheat field, surrounded by green grass and a few piles of dotted straw stacks. James hasn’t even looked at it yet. The green loading bar at the bottom has been loaded. , The screen switches to the game interface.

The first thing that appeared in front of me was a golden wheat field. Around the wheat field, there was a green meadow. Not far away there was a simple wooden house and two stacks of straw. There was also a simple dog house next to it. However, there are no dogs inside.

Following the guidance of the game, James clicked the sickle-shaped harvest icon on the interface and began to slide. Pieces of wheat fell to the ground, slowly disappearing into the farmland, turning into a light, and converging in the warehouse in the lower right corner.

After the wheat was cut, six yellow bare squares were exposed on the ground. The upper left corner has the same character level information as Facebook, which has also changed from 010 to 610.

The game guides James to open the warehouse. The 60 pieces of wheat he harvested just now appear in the warehouse. Click on the wheat and you can choose to sell or process it, but the processing button at this time is still gray.

James sold wheat, and the gold coin in his upper right corner became 60.

Then, according to the guidance, James went to the store to buy 6 wheat seeds, and then sowed, watered, and fertilized the empty ground, because during the guidance period, the wheat matured very quickly, from sprouting to growing green leaves. It only took 10 minutes to rebuild and grow into mature wheat.

And James, staring at the wheat on the screen changing little by little, until the wheat matured, James clicked on the toolbox below, found the sickle in it, and began to harvest the wheat.

The moment the wheat harvest was completed, James was full of satisfaction and accomplishment. He felt that these wheats were cultivated by himself, and he was like a farmer who cultivated this farmland by himself.

James is completely interested in this game. He feels that he has found the feeling of being a farmer in this game.

And there are not a few people who like this feeling. As one of the most developed countries in the world, the United States is also one of the most urbanized countries in the world. Therefore, many people have lived in cities from childhood to most, although, rich The summer camps and various off-campus activities also allow many people to come into contact with nature and walk into the countryside during their student days, but such experiences have always been rare and short-lived.

For this reason, many Facebook users who have lived in the city since childhood like James, regardless of age, have liked this game after first encountering this game, from junior high school students to high school students and college students to office All the white-collar and gold-collar workers in the building liked this game after experiencing it.

Compared with the urban life that they can see every day, experiencing the rural life like a farmer is really unimaginable fun for them, from farming and growing vegetables to watering and fertilizing weeds and insects, and then going to friends’ houses to steal vegetables. One thing is so fresh and interesting.

And many of them, in order to complete various tasks in the game to obtain various props such as fertilizer, dog food, rare seeds, gold coins, fences, fountains, houses, etc., or simply to have more in the friends list. Several people allowed themselves to steal food, and they all invited their friends to open the farm, or posted the sharing information about the game in the Facebook circle of friends.

High school student Eric is one of them. In the past two days, in order to get fertilizer in the game, he has invited all Facebook friends in the class who have not opened the farm, because his popularity is pretty good, and many of his classmates He opened the farm at his invitation, and because of this, he received dozens of bags of fertilizers in the game, and it is precisely because of these fertilizers that he has now become the highest farm level person in the class.

On this day, Eric, who had just rushed home from school to pick up vegetables, received a Facebook friend application from Ben Serena next door. The reason she recognized her at a glance was that she had already applied to add her as a friend several times before. She refused, not wanting now, but she took the initiative to add her own friends.

Although she didn't know what Serena's purpose was to add her own friend, Eric still approved her friend application.

After Serena added her friends, she didn't have the news or other things she imagined. Her Facebook account was just lying quietly in her friend list.

Eric, who didn’t understand the reason, opened the game on Facebook and prepared to harvest vegetables. At this time, he discovered that Serena had also opened the farm. Eric, who had a premonition, quickly opened his own farm. In the news feed, Eric found the news of Serena. Just a few seconds ago, she had just stole twenty apples from herself.

Eric suddenly felt angry and deceived. When he opened his friend list, Serena's level was only level 3. Compared with her level of 10, it was not worth mentioning, even if she went to her farm to steal Once again, I still compensated. Her crops are not worth their own. Eric, furious, directly returned a message to Serena: "Selena, you added my friend to steal my food. ,no way!"

After sending this message, Eric directly deleted Serena's friend, and the little fantasies he had about her before, also completely disappeared.

Unlike Eric’s somewhat "tragic" experience, Brandon, an IT nerd in Silicon Valley, had an appointment with his long-loved female colleague because of this game. The reason is that he saw the female colleague’s Facebook account. After opening the farm, Brandon often visits her farm. However, unlike the general "thief" who comes to fight the autumn wind, every time he comes, he weeds and fertilizes to give dog food.

After two rounds, he has ranked first in the friend list of his female colleague, and this has also greatly improved his relationship with this female colleague.

The emergence of "Happy Farm" has allowed many friends on Facebook who have not contacted for a long time to interact again, and the number of friends of many users has begun to grow. The design of this game was originally designed to be stolen by more friends. The more dishes, of course, the greater the chance of being stolen.

However, because the game has an income protection mechanism, no matter how friends steal it, they are sure to get the most. In this case, all Facebook has started frantically adding friends, from classmates to colleagues, from neighbors to relatives. , Many people who did not register on Facebook originally joined Facebook because they played this game or were invited by others.

The abnormal situation of facebook user relationship and the increase in the number of registered users was quickly noticed by the official facebook operation and maintenance personnel. As an operation and maintenance personnel of facebook, Owen is one of his main tasks, which is to manage and analyze daily Statistics on the number of active Facebook users, the number of registered users, and user friend relationships.

These data are very important. In many cases, from the changes in the user's activity curve, the number of users registered and other information, you can find out whether there is any problem on Facebook in time.

And now, Owen found that from a few days ago, Facebook’s user growth curve has begun to change significantly. As a social product with hundreds of millions of users, with the global popularity and promotion of Facebook, Facebook’s new registrations are added every day. There are hundreds of thousands of users, but even so, the curve is still beginning to rise, which shows that the number of users registered on Facebook has increased significantly.

This situation has occurred many times since the establishment of Facebook. Every time the company makes a big move, such as Facebook entering a certain country, or launching a new round of online promotion, etc., the user curve will increase significantly. However, Now, as far as he knows, the company has not prepared any new actions recently. If the company has any action, he must be notified in advance of the meeting so that he can make arrangements and respond.

According to his experience, the substantial increase in users is not all a good thing. One of the reasons is that these increased users are not necessarily real users. It is likely that certain companies or competitors have maliciously registered with robots. A bunch of spam accounts.

These companies also have many purposes for registering these accounts. Some are to promote various advertisements, some are to spread garbage, rumors and even reactionary information. Every time these unknown accounts appear, the company needs to spend a lot of money one by one. Troubleshoot.

Although Facebook has gained more and more experience in preventing and handling these spam accounts in recent years, as the saying goes, the tricks are high, the magic is high. The methods used by companies that register spam accounts are becoming more and more sophisticated. , It is impossible to determine whether this is a normal registered user or a spam account by simply analyzing simple analysis methods such as the mailbox ip.

Therefore, after discovering that the user growth was abnormal, Owen hurriedly reported to David, the supervisor of operations and maintenance, and David took the matter very seriously and immediately convened all relevant personnel of the department to investigate.

In the meeting room of Facebook's operation and maintenance department, there are seven people sitting, except for Irving and director David, the remaining five people are also Facebook operation and maintenance personnel.