Reborn multinational giant

Fully enclosed development means that during the development period, everyone cannot have unnecessary contact with the outside world. This is not uncommon in the Internet industry. Many large companies rush to develop a secret project, and all developers are very It is common to not allow contact with the outside world for a long time, and not allow personal mobile phones and other electronic devices to be used.

Under the generous salary, the seven Huizhong employees who participated in the research and development of this project did not have any objections. If they had objections at the beginning, they would not be selected to participate in the project.

This project does not have an official name, only a code name, called earth. The 7 employees who participated in this project internally dubbed the product of this project as the online chat software of the earth.

Indeed, anyone involved in the development of this project will know at a glance that the core product of this project is just a chat software carried on a smartphone.

At first, when he knew that Mr. Fang was so mysterious and serious that he was only doing a chat software, none of the seven of them were not disappointed.

Yarn thought it was a mysterious project, but after a long time it was a messy chat software.

That’s right, in today’s Internet industry, any company can just pull a R&D team and can do chat software. The underlying technology of chat software has long been a bad street. The entry-level technology of the program, at most, the number of users reaches After a certain scale, the technical difficulty will increase. In the early stage, the outsourcing project can be done at 100,000 yuan.

Even if it is a little difficult to develop mobile chat software, it is the same. Although there are not many mobile chat software in China, the technology is mature. The underlying communication technology has not changed much, and only the software has changed. Notification mechanism on the system and platform.

Therefore, at the beginning, the development motivation of the seven of them was limited to a salary that was more than twice as high as when they were in Huizhong. In their opinion, Fang always wanted to make a piece of software, and he simply couldn't help it. No tears without the coffin.

This kind of thing has happened to countless Internet companies in the past ten years, whether it is a giant like Baidu, Ali or some emerging startups, no one wants to challenge the position of Tencent QQ, everyone thinks, I can make an IM software that is comparable to QQ, but I slap and slap my face without stopping.

Fang Zhe doesn’t care what the seven of them think. If he’s not too busy to develop it full-time, I’m afraid Fang Zhe would want to make this software by himself. Whatsapp in the previous life was originally made by two people. , This kind of software is not technically difficult, but the difficulty lies in product thinking.

Therefore, when Fang Zhe started to make R&D needs for them with a frequency of going every two days, the mentality of the seven people slowly changed.

First of all, the biggest change in mentality is Zhou Feng, the leader of this 7-person team. He was originally the lead programmer of the "Don’t Step on the White Blocks" project team of Huizhong Mobile Game Department. Before joining Huizhong, he worked at NetEase and participated in it. The research and development of Netease Bubble Chat software.

In his opinion, the current boss of the company, this young man named Fang Zhe, who is nearly ten years younger than him, is simply tossing about and trying to get a chat software out of the company for seven of them.

Whether it’s NetEase’s Bubble or Sina’s uc and other small chat software products, they are all considered projects of this kind. To him, who is now nearly 30 years old, it’s completely hopeless. The thing is, because this kind of product, no matter how technically it is done, it cannot change the fact that the product cannot be developed in the face of the giant QQ.

So when he participated in this project, the only hope he had was to earn more than twice the original salary. Before coming, Fang Zhe had already told them that the research and development cycle of this project was only two months at most. After two months, Will allow them to choose to return to the original project group or continue to stay on this project.

Of course, regardless of whether they go back or stay, the confidentiality agreement is signed for three years. Within three years, without the permission of Fang Zhe, anyone involved in this project cannot disclose anything about this project to anyone. Things, including who of them participate in the development, where they develop, and so on.

Whenever they reveal a little bit of information to the outside world, they will face jail time. Fortunately, this kind of closed development is a common thing in the Internet industry, and it has huge returns. As long as they are not stupid and have nothing to look for, these Strict non-disclosure agreement can not restrict oneself.

At the very beginning, Zhou Feng’s feeling with Fang Zhe and this project was that he was not dead, tossing about, making big issues, and using a sledgehammer to kill chickens. Later, when Fang Zhe came for the first time, I talked to him alone. After the demand for this product, he was shocked at the time!

What kind of text, pictures, and things that mobile QQ has across various mobile phone operating systems are not a big deal, even voice chat, Zhou Feng is not shocked, such things as voice chat, there have been other chats long ago The software has been done, but it has not been done because of an untimely birth.

What really shocked Zhou Feng was what Fang Zhe mentioned, using the phone's existing address book to directly copy and copy this chain of relationships!

what is this?This is a relationship chain that has never been thought of in the IM instant software communication industry!

Zhou Feng, who has participated in the research and development of Netease Bubble, has long had his own deep understanding of IM chat software. If this type of software wants to succeed, it depends on creating a user-centric social relationship chain.

The reason why Tencent QQ is invincible in the domestic social industry depends on the mature relationship chain that has been accumulated on QQ. It may take weeks, months or even years for each QQ user to cultivate this relationship chain. Time, and such a long time, is enough for users to form a habit and dependence on QQ, and therefore they are not willing to easily migrate to other social software, unless other social software has more profound changes.

Otherwise, no matter how good other social software is, it will only guide users to QQ in the end. For example, two people feel that they can chat on a certain dating software, and finally both sides add QQ. So far, the mission of this social software is completed. , The more important part of the social relationship is left to QQ.

At least in China, most people believe that Tencent’s QQ is in an invincible state, and those who don’t give up, the only person who believes that there is still a chance to defeat Tencent is Tencent itself, or it may be able to establish a system with QQ. A chain of social relationships that can be countered by the chain of relationships.

Other differentiated social interactions, such as making friends in the same city, making friends with strangers, etc., are nothing more than finding some remaining living space in the social field, and cannot really threaten the dominant position of the QQ social industry.

But now, when Fang Zhe told him to copy a set of relationship chain of the address book in the software, Zhou Feng was shocked. Yes, every mobile phone user naturally maintains a set of relationship chain, which is the communication on their mobile phone. From the era of feature phones to the era of smart phones, no matter what type of mobile phone, the address book is a humble but very critical core function.