Reborn multinational giant

In the past feature phone era, when mobile QQ did not exist on most people’s mobile phones, people wanted to communicate with others through their mobile phones. The two most commonly used methods were phone calls and text messages. The address book maintained this. Set of mobile phone social network.

Nowadays, many people have installed mobile QQ or other mobile chat software on their mobile phones. With traffic, people start to chat with traffic that is much cheaper than text messages and phone calls.

Although the current data fee is still very expensive, 5 yuan is only 10M, but compared to the more expensive SMS and voice fees, using data to chat on the chat software has become a more cost-effective way.

Of course, this is also for those who do not have free voice and free text messages. All in all, socializing on mobile phones is at least considered by more people now, whether it is text messages or traffic.

In February, the three major domestic operators only got 3G licenses, which seems to herald the arrival of the era of traffic and the arrival of the era of smart phones.

In this context, more and more people's communication methods on mobile phones have gradually changed from text messages and phone calls in the past to chat software such as QQ that uses traffic. This process may take several years.

The mobile chat software that Fang Zhe wants to do now is precisely this opportunity.

Directly copy the relationship chain of the address book, which has greatly reduced the user's cost of use. Moreover, although there are more than 300 million QQ computer users today, there are only tens of millions of mobile QQ users, and most of them are still young. people.

For most of our parents who have mobile phones but no QQ, registering a QQ and teaching them how to add friends is really a costly teaching, otherwise the popularity of QQ will not be the first Starting from young people, QQ will not be more than 90% of users after 8090.

You can directly copy the relationship chain of the address book, and you can register an account with a mobile phone number or email address or any alphanumeric pinyin. When Zhou Feng heard Fang Zhe talked about these needs, he felt that, I am afraid, this is really challenging Tencent QQ Of course, he is not referring to the QQ on the PC, but the mobile QQ on the mobile phone with only tens of millions of users.

The fundamental design system of QQ has determined that its account number is a string of numbers instead of mailbox letters or mobile phone numbers. This means that the cost of acquiring new users is lower than that of QQ. Many.

Copying the address book directly ensures that their software can have a natural social relationship chain from the beginning, and QQ may also be able to do so in the future, but it is nothing but icing on the cake in the existing QQ social relationship chain. For most small white netizens who have not registered for QQ, the cost of using QQ is higher.

In addition, it is voice chat. The general idea of ​​the listener is that although this function is developed, it is not added in the early version of the product.They will not add this feature until they are sure to negotiate with the operator where the product is located. Otherwise, this kind of thing is simply grabbing the operator’s job. No matter which country or operator it is in, it is unlikely. Looking at Fang Zhe and the others willingly.

In the future, Fang Zhe only briefly mentioned functions such as always-on, location and social, and he did not understand it very well. However, the points mentioned by Fang Zhe were enough Zhou Feng's mentality changed.

It turned out that he thought this was a hopeless project, and they wanted to die for this project.

Now, he can’t wait to convene people to start a big fight. In his view, this product is an opportunity to challenge mobile QQ, a great chance of winning. Even though QQ is capable of tens of thousands, I believe their products are made. , Can also compete with QQ in the product, in addition, he also heard the potential ambition of Fang boss from the tone of Fang boss and the code name earth of this project.

Just like their Huizhong has been involved in overseas business from the very beginning, and the overseas business has now contributed more than half of the revenue to Huizhong. Whether it is Huizhong or Fang boss, any product or product will not be limited to domestic The Internet is one-third of acres. Perhaps other Internet startups make a product that pretends to be the entire domestic market, but Huizhong and Fang bosses pretend to be the entire world.

How big the heart is, how big the stage is!Since joining Huizhong, Huizhong’s various achievements have led Zhou Feng, who believed in the past to go overseas without becoming bigger and stronger at home, and believes in the global product thinking that Fang boss has always advocated for them. Good products are the world. Products, not just Chinese products.

Zhou Feng's mentality has changed from disappointment to excitement, and the other six people, in the process of being exposed to demand and starting to develop, slowly changed their initially disappointed mentality, and all of them began to become excited and full of passion.

Every moment, they can’t wait for this product to be made right away. Every one of them feels that when this product comes out, it is likely to rewrite the current domestic and even the world’s mobile IM software industry pattern. This change The temptation of the world urges each of them to devote 300% of their energy to work.

The project code-named earth was in the process of fully enclosed secret research and development in a villa in Changping. Huizhong’s office welcomed an unexpected and unexpected guest, Mr. Lei, who founded Xiaomi in his previous life. !

Years ago, Fang Zhe and Mr. Lei met each other at the Zhangjiakou ski resort, because they belonged to the Internet industry, they were also considered speculative. Later, when they broke up, Mr. Lei once said that he had a chance to come to Huizhong. Investigating the development of their company's mobile Internet business, although Mr. Lei has now resigned as CEO of Kingsoft and has become a full-time idler, how can a person like Mr. Lei known as an "Internet worker" live idle.

In the past two years, Mr. Lei has been an angel investor and has invested in startups everywhere. He has also paid special attention to the dynamics and development of the Internet industry. After Apple released the iPhone in the United States, it seems to herald the global mobile Internet era. Open, in China, this pace is a bit slow, until the three major domestic operators obtained 3G operating licenses at the beginning of the year, many Internet professionals feel that China has also begun to enter the era of 3G, smart phones, and mobile Internet.

Mr. Lei quit his job, jumped out of the Internet industry, re-examined the industry as a bystander, and gradually gained a new understanding of the industry. There are so many companies in the Internet industry that they can be household names. Apart from bat, no other company can do it. In Lei's opinion, the three bat companies represent the general trend of the Internet industry in this era!

Now, he has also gradually discovered that another wave of the Internet industry has come, and the entire industry has ushered in a turning point, ushered in the turbulent period of Internet company entrepreneurship. Standing on the vent, pigs can fly. Now Mr. Lei He hasn't summarized this famous proverb in the mobile Internet era, but he has clearly seen the truth.

Because of this, less than two months since the last time he met Fang Zhe, he couldn't wait to visit Huizhong!