Reborn multinational giant

"Everyone thinks, is it necessary for this advertising alliance led by us?" Liu Na didn't say any other nonsense, and directly raised the most critical question. She has been hesitant, and she does not want to spend any more money to support it. Going on, I feel that if this alliance is disbanded, then 51wan's influence and status in the industry will completely plummet!

"Sister Na, I think we only need to hold on for a while. After all, Zhongle’s "The Tomb of God" is just a novel. Although his fan base and popularity are high, it is also extremely limited. Except for the two million people on the first day, the number of new additions has been declining in the next few days.

According to our estimated data, they had only 700,000 new users in their games yesterday. I think it will be difficult to import enough users as long as they survive this period of time, no matter how much money they spend."

Li Juan, the second confidant on Liu Na's right hand, was not unexpectedly the first to speak. Obviously, she has always paid attention to the data of competitor Zhongle, and talked about it very well.

However, she only saw the data this time, but she didn't see the deeper things behind the data. Regardless of whether she looked at her boss Liu Na if she showed a positive expression, she retorted a man with gold glasses in her grade opposite. Said: "Director Li, don't you usually read online novels!"

Li Juan nodded noncommittal, online novel?Sorry, it doesn’t fit my image as a modern urban superwoman!

The man with golden silk glasses showed a smile like that, and said: "Then you should have read these famous works like Journey to the West and Lu Ding Ji. Although some online novels of great fire are not comparable to these classics, they are high-quality original literature. The content, attracting readers and traffic are also continuous.

The public test of "The Tomb of God" by Zhongle this time is tantamount to detonating the large number of readers and fans accumulated by the previous book. Although the follow-up traffic and attractiveness are not comparable to the current one, as long as the book is still available It is popular on the Internet. The game "The Tomb of God" adapted by Na Zhong Le has a steady flow of energy to attract new users. Even in the future, Zhong Le does not need to spend any money on advertising. This game can still guarantee a sufficient number of new users. Increase users!"

The explanation made by the man with the golden silk glasses not only subverted Li Juan's previous views, but also caused other executives who were preparing to speak in support of Li Juan to swallow them back, and the executives at the meeting whispered.

CEO Liu Na covered her brow with her hand, her thumb and index finger squeezed her tired eyes. She didn't want to show her weakness in front of many executives, but this time Zhongle's counterattack did make her self-confidence lost. More than half.

She glanced at the first middle-aged man on the right. He had become her support in his career. If it weren't for the two people's life ambitions, perhaps the two had already come together.

But this time, it was rare for a middle-aged man to respond to her eyes. He just sat there quietly, listening to the speeches and discussions of other senior officials.

Liu Na knew in her heart that the middle-aged man did not respond to her, indicating that he was just like himself in his heart and could not make up his mind. This was very rare in 51wan's past meetings.

"Mr. Liu, I do not agree to dissolve the advertising alliance. If we dissolve the advertising alliance, our prestige and position in the industry will be greatly compromised. We will be happy in the first place, and we will be able to win it in the future. It's even more difficult!"

A young executive sitting at the back is full of vigor and youth. He belongs to the radicals in the top of 51wan. The advertising alliance led by 51wan was planned and established by him.

In the past period of time, this advertising alliance has achieved initial results, effectively curbing the development of Zhongle. Not to mention 51wan in the industry, it also shows a trend of being the leader and taking the lead. Therefore, during this period, he is proud and full of spirits. , Even Chief Liu, when talking to him, was very polite.

If the dissolution of this advertising alliance now has a negative impact on the company, his efforts to form gangs and persuade other platforms to join the alliance some time ago will also be in vain, and his personal future development and future will be even harder to say. !

When the young executive spoke, he was full of anger, and the executives who had been talking about it all listened to him quietly. When he finished speaking, many executives nodded in agreement. The battle was half-fought, suddenly If you don't fight, doesn't that mean surrendering?

Disbanded, no, not disbanded, nor is it, 51wan’s high-level meeting is in conflict!

After another half an hour, as a young senior woman spoke, the meeting seemed to have an eye and a solution. This young senior woman named Feng Xue, British Turtle, entered the company at the beginning of the year. As soon as she came in, she was reused by Liu Na because of her experience and academic qualifications. In just a few months, she occupied a place in high-level meetings. Although it was only the last place, she still saw Liu Na's preference and reuse of her.

"I don’t think we can dissolve the advertising alliance, but we need to reform and adjust the rules of the alliance and release some of the low-quality and high-priced advertising channels. This can ensure that we control the cost of the advertising alliance, and also ensure that our platform and Other platforms in the alliance can get better quality and lower price advertising channels.

In addition, we should also learn from Zhongle, introduce more famous online novels, classic traditional novels and even movies, TV animations, etc., and adapt them into games, which can also reduce our advertising costs and traffic acquisition costs!"

Of the two points Feng Xue said, the second point is what the executives here have just discussed for a long time. There is no bright spot. It is nothing more than "learning". Before Zhongle launched the exclusive agency operation, they did not learn it too. What.

However, the first point she said is quite thoughtful. Adjusting the operating rules and strategies of the advertising alliance can reduce the cost of controlling the advertising alliance, save a lot of wronged money, and ensure that they have a firm control. By importing traffic from other platforms in the alliance, 51wan's status and influence are guaranteed.

All the executives looked at her with admiration. Although this girl is not very old, she is very active in her thinking. She deserves to be an overseas student. In contrast, Li Juan is a bit old-fashioned. This is this time. Most looked at Feng Xue and then at the thoughts of Li Juan's executives.

There was no expression on Li Juan's face, as if she hadn't seen the eyes of other executives. In the bottom of her heart, a trace of jealousy and hatred, but quietly breed.

Most of the executives at the meeting agreed with Feng Xue's idea that if 51wan was to dissolve the advertising alliance directly, all the previous efforts were in vain, but if it is not dissolved, the maintenance cost is too high.

At the moment, only a compromise can be taken. While ensuring the benefits of the platform, it can also ensure that the alliance can play its due role and release some low-quality and high-priced advertisements. Even if Zhongle puts these advertisements, the profit margin is not large. , If the operating costs cannot be controlled, you may even lose money, it can be said to kill two birds with one stone!