Reborn multinational giant

Starting from August 16th, the Chinese version of "Plants vs. Zombies" has been translated into Chinese by Huizhong in cooperation with Baokai Company of the United States. It will be published on the official website of "Plants vs. Zombies" specially developed by Huizhong, the Zhongle game platform, and major domestic game websites. Various game download channels such as forums have begun to open for free download.

At the same time, Huizhong has also started to place a large number of advertisements for the game "Plants vs. Zombies" through a number of advertising channels that have been cooperating with Zhongle Platform and advertising platforms such as Baidu.

Different from the page games on Zhongle, netizens can register and start playing the game when they click on the advertisement. Netizens who see the "Plants vs. Zombies" advertisement on the Internet will be redirected to Huizhong's official "Plants". The official website of "Zombies" requires players to download it, which is not much different from traditional mobile games.

Therefore, at the very beginning, several directors of the newly independent game operation department were very worried about the advertising conversion rate of this game, that is, how many users who saw the advertisement can download and register the game. The conversion rate of page game ads on the Zhongle platform is basically above 50%. That is, for every two people who see the ad, one person will click in to register the game. This conversion rate is simply terrible.

This is also due to the big data advertising system independently developed by Huizhong, which ensures the efficiency of advertising through data screening and adjustment. Moreover, the current domestic market is in a period of rapid growth of netizens. Everyone is interested in the new game of page games. The form is also full of freshness and curiosity. After two or three years, if Huizhong can maintain this advertising conversion rate, Fang Zhe will probably wake up in his dreams.

Facts have proved that the concerns of several directors of the game operation department are redundant. Although it is a stand-alone terminal game, the size of the installation package of Plants vs. Zombies is only tens of megabytes, compared to those of several hundreds of megabytes. In comparison, it's almost the same as pediatrics, plus the game's excellent advertising and promotional animations. Most people who saw the ad jump to the official website chose to download it and take a look.

Then, this game became popular!

Yan Jing, Li Ru, a financial planner, went home from get off work, as usual, turned on his computer to log in to Youku and started chasing a romantic drama. Originally, according to the previous advertising system of the Zhongle platform, users like Li Ru who chase romantic dramas It is basically excluded. A girl like her is basically unlikely to go to the Zhongle platform to play games such as National Warfare and Three Kingdoms.

But now, when Li Ru clicked the timeout and went to the bathroom and came back, he found that the advertisements that used to show a certain shampoo during the timeout turned out to be game advertisements, especially the anthropomorphic plants and dumbness on the advertisement pictures. Autumn's zombies made Li Ru feel curious and interested. Therefore, she clicked on the game ad in the middle of the screen, and then jumped to a new page.

The webpage opens quickly. The title of the webpage is a few big Chinese characters, which is the name of this game, "Plants vs. Zombies".

Listening to the name, Li Ru feels more curious. Nowadays, whether it is a mobile game or a web game in China, it is more serious and serious. This is also a relaxed and humorous leisure such as grabbing parking spaces, buying and selling with friends, and happy farms since the end of last year. One of the reasons why games can become popular in China.

It's just that the past few games have basically revolved around social communities such as Renren or Qzone, and they are all page games and social games.

But now, as a relaxed and humorous stand-alone game, "Plants vs. Zombies" is still very rare in China. Therefore, when Li Ru continued to read the promotional video of this game, she was completely fascinated. Up!

In the video, sunflowers full of smiling faces are placed on the leftmost side of the grid grass. Every few seconds, these cute sunflowers will breathe sunlight. The anthropomorphic movements and expressions make Li Ru feel so fresh!

Immediately afterwards, when the sun was almost shining, a plant with a green cylindrical mouth was placed in front of the sunflower. According to its name, it seemed to be called "pea shooter". God, the person who made this game It’s so talented, it’s so fun to be able to paint plants like this!

This is Li Ru's inner thoughts after seeing the sunflower and the pea shooter one after another. Then, on the far right, a few funny-looking zombies began to walk slowly, and the pea shooter placed in front of the sunflower, also As if suffocating a sigh of breath, they started to shoot green beans from the green cylindrical mouth. Pea shooter, really worthy of the name!

The zombie was constantly attacked by the green peas, flashing all over his body. Slowly, the zombie's head began to fall, and the body began to shake and fall.

Described a bit scary scenes, in Li Ru's eyes, they are so funny and amusing. Later, potatoes, cherry bombs, piranhas, mushrooms and other plants with different functions and zombies with iron buckets above their heads , Newspaper-reading zombies, dancing zombies and so on. All kinds of strange and funny zombies, all look like a slide, and quickly and simply missed a face in the promotional video. At this time, Li Ru, don’t wait to continue. After watching the promotional video that lasted more than two minutes, I clicked the download button next to it!

The button was marked with the name of the game, the size of the installation package, and the huge free word. Within a few minutes, Li Ru finished the game and entered the game quickly.

After that, Li Ru started to plant sunflowers that would spit out the sun by himself. Looking at the sunflowers shaking with a smile, Li Ru felt that all the exhaustion of the work day had disappeared.

When they spit out the sunlight, they clicked on the collected Li Ru, and the heart was full of harvest. Then, the Pea Archer's card was activated. Li Ru carefully dragged the pea to the green field to plant. Not long after, on the right side. At the beginning, zombies attacked one by one. The peas that had just been planted, while shaking, spit out green peas from the cylinder's mouth to attack the zombies.

Seeing the zombie's head roll down to the ground, and then the zombie would shake twice and lie down on the ground, Li Ru was filled with a sense of accomplishment.Where the zombies died, silver coins broke out. Li Ru clicked to collect them, and at the same time he collected more sunlight to buy new plants. Various plants were placed on the green grass by Li Ru. Seeing more and more zombies gnawing on his own plants, Li Ru felt distressed.

Finally, after Sunshine had enough of a chili bomb, he cleared a row of zombies. At this time, Li Ru also used his talents as a financial planner, and began to re-adjust and arrange the types and placement of plants on the field. The zombies were beaten back by her, and Li Ru had a great time. It was not until after several waves of zombies were beaten back that Li Ru had time to check.

"0:23"

"Wow, it's miserable, I will have dark circles tomorrow!" Li Ru yelled, and hurriedly turned off the computer and went to the bathroom to take a shower and sleep.

On the second day at work, Li Ru had to show off his superb makeup skills to hide some dark circles under the eyes. After get off work that night, Li Ru repeatedly warned himself that he must not touch the game last night, but open his previous favorite In the chasing drama, she was full of images of Plants vs. Zombies last night. She couldn't get into the TV at all, so let's play games!

"God, it's not that I have poor self-control, but that this game is so fun!" Li Ru could only comfort himself so.