Reborn multinational giant

On October 30, the same day that the iphone entered China, Fang Zhe ignored the harassment from the outside world. Whether it was the news that JD.com announced that Huizhong would invest in JD.com or that Huizhong announced that it would cooperate with Valve to establish Steam China, it was nothing more than Huizhong. The smoke bombs that were released by the public to disrupt the situation, his purpose is to make a noise, cover people's eyes, and let WeChat quietly go online in the country to hide their powers.

In the morning of this day, the Internet industry and the mobile phone industry in China are silently paying attention to the grand occasion of iPhone’s entry into China. Outside many Unicom’s business halls, there have been long queues of unbearable fruit fans waiting to buy. In terms of the number of people, there is still a big gap between the long queue of hundreds of people after the release of the iPhone 4 and iPhone 5 in the next two years.

Even so, this has also made many domestic media talk about it, and it has been reported that such things as queuing to buy mobile phones have never appeared before, even now as the overlord of the global mobile phone industry!

As a rebirth, Fang Zhe has long been unaware of this kind of thing. After two years, after waiting for the rise of domestic mobile phone brands such as Xiaomi and vivo, what kind of marketing methods such as queuing, rushing, spikes, running points, and hunger marketing? , You just wait for Kejin to see it!

At this time, Fang Zhe did not go to Huizhong to work as usual, but drove to Zhongguancun Yingu Building. Today, Fang Zhe was a little excited, and a major event that was about to change the pattern of China’s mobile phone industry was about Happened, Xiaomi, established!

That's right, Mr. Lei chose the date of Xiaomi's establishment today, the same day that the iPhone entered China!

When Fang Zhe received the news from Mr. Lei and knew about this date, his first thought was that Mr. Lei hoped that Xiaomi could compete with Apple and chose to start Xiaomi on the same day that the iPhone entered China. It was also to inspire himself and the Xiaomi team to work hard. Learn and follow Apple!

More than two years after the birth of the iPhone, no one in the global mobile phone industry has denied that Apple's iPhone has caused a great change in the mobile phone industry. The iPhone has redefined the smartphone and opened the curtain of the mobile Internet era.

The position of Apple and iPhone in the entire industry has also been equal to or surpassed by Nokia, the overlord of the mobile phone industry, because in the eyes of the entire industry, Apple represents the future and Nokia represents backwardness.

Therefore, for Mr. Lei to establish Xiaomi on today’s date, Fang Zhe also has more expectations for the future of Xiaomi. After all, because of his own relationship in this life, Xiaomi was founded half a year earlier than his previous life. I believe that he has his own rebirth. Help, Xiaomi will definitely go higher and farther in this life than in the previous life!

Today's Xiaomi is just a small seed in China's mobile phone industry. Therefore, Fang Zhe is not in a hurry to let Huizhong invest in Xiaomi to get a share of the pie. When the time is right, Fang Zhe will naturally take back his chief executive from Xiaomi. The interest that the consultant deserves!

On the 13th floor of the Silver Valley Building, where the newly established Xiaomi company is located, when Fang Zhe came in, more than a dozen entrepreneurial veterans, including Mr. Lei, had already reached more than half. Mr. Lei called everyone here today, not in a hurry Discussing the company's future development, but just a simple company establishment ceremony.

Fang Zhe was chatting with them. It didn’t take long before everyone was there. Everyone gathered in a circle at a desk. In the middle of the circle, there were two stacks of 14 bowls, beside the bowls. A rice cooker, at this moment, steaming heat is coming out of the rice cooker, and in the rice cooker, there is a pot of yellow-orange millet porridge!

"Everyone is here! Let's start!" Lei always stood among the crowd, first picked up a spoon and filled a bowl of millet porridge, and said:

"Since we are called Xiaomi Company, if we drank this bowl of millet porridge today, our company was established. First of all, this first bowl will be given to the youngest, most valuable, youngest and promising person here, Fang Zhe!"

Mr. Lei said this, and passed the millet porridge in his hand to Fang Zhe, who was standing opposite him, and said at the same time:

"I and Fang Zhe only met at the beginning of this year, but his influence on me was very, very big. If he hadn't talked a lot with me, I might not even think about starting a company to make mobile phones now. I’ll give Fang Zhe the first bowl. Without him, there would be no Xiaomi. Of course, without him, it’s hard to say whether our Xiaomi company is called Xiaomi!"

Fang Zhe did not expect that the first bowl of millet porridge at the inauguration ceremony of Xiaomi, which was quite talked about in the Internet industry in the past, was actually given to him. God, it seems that my rebirth will have a considerable impact on this millet in this life. big.

For the second bowl, Fang Zhe thought that Mr. Lei would hand it over to Lin Xiaobin, but he didn't want Mr. Lei to give it to Li Wanqiang, who was standing next to Fang Zhe. He only heard Mr. Lei say:

"This second bowl, let's give Xiaoqiang, thank his father to get up early in the morning to make a pot of millet porridge, and thank him for pulling a pot of millet porridge to the company early in the morning to prepare raw materials for our establishment ceremony!"

After Li Wanqiang took the second bowl of millet porridge, Mr. Lei said again: "Well, the two people who should be thanked are finished. One named our Xiaomi company, and the other contributed a pot of millet to our Xiaomi company. Let’s do it in no particular order, I’ll give you all of them!"

When Fang Zhe saw this, he secretly admired Mr. Lei's emotional intelligence. If he really wanted to thank him one by one today, the order of gratitude would surely make everyone aware of everyone's position in Mr. Lei's heart.

Now, I only thank Fang Zhe and Li Wanqiang individually. The reason is also because Fang Zhe named Xiaomi and Li Wanqiang provided millet porridge. From the side, it seems to imply everyone, as long as everyone contributes to the company in the future, then I will definitely not treat you badly.

After everyone had served a bowl of millet porridge, everyone gathered in a circle and gently raised their respects, then each raised their heads and slowly drank a bowl of millet porridge.

After drinking the millet porridge, everyone’s faces were full of joy. From now on, the company of Xiaomi has been established. From now on, they will work hard for a common goal, that is, to do Good Chinese own smartphone!

Can Xiaomi represent the future of China's smart phone industry? This group of people don't know, and even Fang Zhe, a rebirth, is not easy to be sure.

But Fang Zhe knew that Xiaomi had changed the Chinese smartphone industry!

Because of the emergence of Xiaomi, high-priced overseas mobile phones such as Samsung and LG continue to lose market share in China. Because of Xiaomi, the four established mobile phone manufacturers of China Kulian have to reform themselves, from relying on cooperation with operators to sell effortlessly. All kinds of low-cost and low-quality mobile phones strive to enhance their brand value.

It is also because of Xiaomi. In the Chinese mobile phone market ten years later, there are almost no foreign mobile phone brands except Apple. In the global mobile phone industry, the entire mobile phone industry is divided by three companies, Apple, Samsung, and Chinese mobile phones!

Xiaomi was established, and the transformation of China's mobile phone industry is coming!