Reborn multinational giant

In Tokyo, Japan, Tomoko, a female employee of the Japan Life Insurance Company, is one of the earliest users of WeChat. She and her boyfriend have been using WeChat for more than half a year. The simple use of this software and rich chat expressions make them The two loved it.

However, in many cases, neither text nor facial expressions can replace voice calls. Even if the phone bill is very expensive, Tomoko and her boyfriend still often call and contact each other. After all, they can hear each other's voice in person. The feeling is cold and cold. The text chat of is completely different.

On this day, when Tomoko opened her WeChat again to send messages to her boyfriend, she suddenly discovered that an update introduction popped up after the WeChat startup page. Nowadays, most of the applications on smart phones are automatically updated under wifi. , Obviously WeChat has been updated now, and the pop-up prompt is nothing more than telling users what content has been updated.

Tomoko, who wanted to turn off directly, accidentally saw the first update:

1. Added voice chat function.The user can long press the voice button to record what he has said, and send the recorded voice to the other party after stopping the button;

A single recording voice is limited to 60 seconds;

You can use voice calls in more input options to make continuous voice calls with the other party;

All voice services consume corresponding data charges according to the duration of the call.

The next part is a detailed graphic introduction to the voice chat function. After Tomoko swiped down to read the graphic introduction, he didn't care about other updates, but could not wait to open the chat interface of her boyfriend.

Sure enough, in front of the text input box at the bottom of the chat interface, there is a very common microphone voice icon button. Sophon clicked on the voice icon, and the original input box was directly changed to a microphone icon and a few words with a microphone icon. The button, and the front of the button becomes a small keyboard representing text input.

Tomoko presses the "Press and Talk" button, and a semi-transparent pop-up mask pops up in the center of the chat interface. On top of the mask, in addition to a larger microphone icon, there is a line "finger up, cancel" "Send" text, Tomoko curiously called her boyfriend's name to the mobile phone a few times. Next to the masked microphone, a constantly fluctuating voice input diagram appeared according to her voice.

After Tomoko released the thumb that held the "Press and Hold Talk" button, the voice message was sent out, and a new message appeared on the right side of the chat bar. In addition to the avatar representing her personal identity, the left side of the avatar A message is a message marked with a voice icon and voice duration.

In addition, Tomoko also found that the duration of the few sentences she said before and after is different, and the length of the message is also different. The longer the voice time, the longer the length of the message, which is very intuitive.

This is Tomoko, the first time I saw the voice chat function on a mobile phone, not to mention the mobile phone, even on the computer, she has never seen a voice chat software, in her past thinking, two people chat and want to talk There is only one way, and that is to make a phone call. This update of WeChat completely subverted her perception.

The curious Tomoko was like encountering a novel toy. She kept trying to send a voice, and even hummed two songs. Tomoko sent a dozen voice messages to her boyfriend. After a while, She received a message from her boyfriend who came back. The message he sent was also a voice message, but the message was different from the message she sent. Except for his message on the left, the voice message he sent was darker, with the message on the upper right. There is also a small red dot in the corner. Tomoko, who has read the update instructions, knows that this indicates that this voice message has not been read.

Sophon clicked on the voice, and her boyfriend’s voice came from the phone. Like her, her boyfriend is very novel and likes the new voice function of WeChat, but he is in IT after all. He knows that voice input is on some computers. There are also chat software, but it is not popular in Japan, so his girlfriend Tomoko doesn't know it, and the mobile phone chat software with voice function, let alone Tomoko, is the first time he has used it.

Tomoko and her boyfriend continued to use voice chat to send messages. This novel chat method made them completely give up text and expressions at this time.

After more than ten minutes, the two who were not satisfied even chose voice calls from more input, because according to the calculations made by Tomoko and her IT boyfriend just now, he found that the settings of WeChat included traffic usage statistics. The two of them talked for a long time just now, and they only consumed less than 5M data. This is much cheaper than using a phone without free minutes!

The update of WeChat 2.0 version has set off a wave of voice chat among old WeChat users around the world. It is only the beginning of 2010. There is no mobile phone chat software in the world that has the function of voice chatting with traffic, because everyone I think, since the mobile phone can make calls, why does the chat software add the voice chat function?Isn't that unnecessary?

Is it really unnecessary?At this time, only Fang Zhe, who was reborn from the heyday of the mobile Internet in his previous life, had a deep enough understanding of the function of adding voice chat in mobile chat software.

Voice chat is a novel feature for most mobile Internet users nowadays. There is currently no voice chat function on mobile QQ or other foreign mobile social software. Users want to send messages to friends, except text And emoticons, etc., voice can only be achieved by making a phone call.

But in fact, many people are having trouble making calls or expensive idle calls, which potentially curbs this chat demand, but it does not mean that users have no such demand.

In previous lives, foreign kakaotalk, line, domestic Michao, Tencent’s WeChat, etc. have been able to develop rapidly. The voice chat function can be said to be indispensable. If we say that the WeChat that added the address book function before is the future mobile chat software industry For a potential tiger of king, the voice function is the wings of this tiger. It will help WeChat to enter a period of rapid development from the previous dormant period!

In two days, only two days after the update of WeChat 2.0 version, WeChat spent more than half a year in accumulating 7 million registered users worldwide. The number of daily active users increased from over 3 million to over 4 million, with daily additions. The number of registered users has doubled from more than 20,000 to more than 40,000!