Reborn multinational giant

"President Fang, Tencent is now launching the TGP platform. Not only our steam China platform will be affected, but the Zhongle platform will also be greatly affected!"

At the regular meeting of Huizhong every Monday, Huang Zheng, the person in charge of steam China, expressed his concerns. Steam China has been online for more than a week and all data have performed well. However, the pool of Chinese gamers is so big, steam China While attracting new game users, the game data of companies such as Tencent NetEase Perfect will inevitably decline.

Therefore, Tencent is now directly moving out of the killer move to be its own TGP platform, and this platform is not only for end games, but also for page games. Originally, Tencent has embedded the page game entry in QQ games and QQ space. Now TGP also needs Doing it clearly is to grab users from the Zhongle platform under Huizhong.

"Mr. Huang, you have to worry too much. As a computer client platform, TGP has limited impact on our Zhongle platform. Unless TGP has enough users, it will not have much impact on our Zhongle platform. "It was Sun Huifang, the current head of the gaming department. She was promoted by Huizhong's veteran Li Yifei. Both her ability and vision are very good.

"In fact, I think Mr. Huang, you don’t have to worry too much about the ability of TGP to win over Steam China. Mobile games are not like mobile games or web games. The development cycle of mobile games is long and the investment is large. Tencent’s TGP wants to be like Steam China. It will take a long time to accumulate a batch of high-quality games.

And at present, there are only a few companies that have the ability to research and develop mobile games in China. TGP's game source can only be placed abroad. Although Tencent is more influential in China than us, in the foreign game industry, I am afraid that it is not better than Valve. In order to gain the cooperation and trust of many game developers, Tencent may have to spend a lot of money, a lot of effort and time. At that time, as long as our steam China is not bad, it should be invincible in the domestic game platform field!"

In Sun Huifang's words, he was infected by Fang Zhe. In the past, Huizhong entered many fields and businesses, either not doing it or being the first. Now Huizhong employees have gradually developed this confidence and arrogance.

"Huh!" Huang Zheng sighed deeply. While he understood what Sun Huifang was saying, he also felt a feeling that he would not be the person in charge any longer.

Huang Zheng is different from other senior executives of Huizhong. He is a Chinese American. He was originally the head of valve company in charge of the business in China. He has always worked in Valve in the United States. This time Huizhong and Valve cooperated, and he joined naturally. He became the middleman of the two companies and the person in charge of Steam China. Fang Zhe has no opinion on this point. Compared with finding the person in charge himself, Huang Zheng is naturally more familiar with the work of the steam platform.

It’s just that, perhaps because of staying in the United States for too long, Huang Zheng didn’t understand the domestic environment, so he repeatedly made a fool of himself in front of high-level officials such as Fang Zhe and Huizhong, but Fang Zhe has not yet decided to change Putting his thoughts aside, not to mention taking into account the cooperation between Huizhong and Valve, although Huang Zheng's vision and structure have yet to be cultivated, his ability to do things is not bad.

From planning to operation of steam China, Huang Zheng has made a lot of effort. He has cooperated with overseas developers to translate many Chinese versions of games. Only Huang Zheng can handle these relationships. Therefore, Fang Zhe feels that Huang Zheng may be insufficient if he goes further. , But staying in the current position should be considered appropriate.

"I heard Li Shuo say that there are a lot of new users on YY. We have a public beta of steam in China, and they have taken a lot of money!" Fang Zhe complained that Huizhong is a shareholder of YY, but in YY Only the fifth among shareholders, Li Shuo is the director sent by Huizhong to YY. Fang Zhe heard him talk about YY's situation in the past week, and he felt this kind of complaint in his heart.

"President Fang, I think we should make our own voice chat software independently. With the users of Steam China, we can fully support this plate by ourselves. The technology of the voice chat software is not complicated. We don't need to completely let YY take advantage of it. !" A high-level executive in Huizhong said following Fang Zhe's words.

Other senior executives of Huizhong also echoed a few sentences. Everyone felt that with the number of users and growth potential of Steam China, the demand for voice chat would only increase, and this should not be cheaper for others.

Fang Zhe thought about it. In fact, he also thought about it. Relying on Steam China to develop his own computer-side voice chat software, similar personal community software was also available on Steam in the previous life. In addition to the player’s personal information, the software can also add game friends. , Chatting with game friends or something, is probably an embedded version of YY.

However, Fang Zhe still does not want to have Huizhong directly compete with YY. Huizhong is a shareholder of YY, but it is still second. Mainly, Fang Zhe hopes that YY can have a direct relationship with Tencent QQ on personal social software on the computer side. Competition, this can also hold back some of Tencent’s energy and leave Huizhong’s WeChat with more room for development. If Huizhong starts to make chat software directly, then YY doesn’t have to compete with Tencent QQ. YY has to fight Huizhong first. , Even Mr. Lei, the middleman who introduced Huizhong, is not easy to do.

Moreover, even if steam China joins voice chat, it is nothing more than convenient for users and increasing user stickiness. In fact, it has little impact on the overall development of the steam platform. If voice chat does not extend to live broadcast and other fields, there is no good profit. In the previous life, in addition to YY, Tencent also made QT, and perfect and Shanda also made similar voice chat software, but in fact, only YY later developed through the transformation of live broadcast, and the others were just a small fight.

"The player's personal community will continue to develop according to the previous plan. For the built-in voice chat of steam, we will temporarily strengthen cooperation with YY and let them provide some technical support, which is equivalent to using YY's voice chat service in principle.

Voice chat can only be regarded as the icing on the cake for the development of our steam China. In contrast, we should consider the construction of the player community, including game video live broadcast, game peripherals, and cooperation with developers for game IP, and develop derivatives Animation, mobile games, etc., these should be the focus of our consideration."

Fang Zhe finally set the main tone for the future development of steam in China. In terms of game sources, they don’t have to worry too much about connecting with foreign steam. At most, they will do some work on auditing and localization. Therefore, community construction and derivative development It is the key development direction of Steam China in the future.

On February 28th, the last day of February, the fifteenth day of the first lunar month, less than a week after the launch of Steam China, when the entire game industry and major Internet companies such as Tencent and NetEase were watching Steam China. Huizhong’s mobile chat software WeChat, which has been dormant for more than half a year, has quietly updated the 2.0 version globally.

In this update, there are two keywords that are the same as the above, "voice". WeChat 2.0 officially launched the voice chat service, which is the first mobile chat software to provide this service, whether in China or abroad.

The voice function is the icing on the cake on the computer-side social software, but it is very important on the mobile-side social software!