Reborn multinational giant

"Mr. Ma, I feel that this time it is obvious that someone is behind inducing public opinion, because this time the focus of the news broke out, in addition to our Tencent media, almost covered other Netease Sina and other various media." Liu Shengyi, who is in charge of Tencent's online media, spoke first.

The second in command Liu Zhiping, sitting next to General Manager Ma, nodded and said in agreement: "I agree with Shengyi's view. Without someone to induce such a big public opinion, most of the news reports on our company are negative. Yes, I suspect, or I'm sure, Huizhong should be behind this!"

Several high-level executives have expressed their views, but without exception, everyone agrees with the sudden outbreak of public opinion, and the spearhead is directed at Tencent, which is probably the ghost of Huizhong.

Mr. Ma was silent for a moment and said, "Ignore the public opinion of the outside world for now, how is the progress of the new version of QQ?"

"It's coming soon, at the end of this month at the earliest, and at the beginning of next month at the latest, a comprehensive upgrade can be carried out!" Tang Daosheng, a senior executive of Tencent who is directly responsible for QQ, social platforms and other Tencent social services.

Liu Zhiping listened to him and glanced at him silently, thinking of a previous high-level meeting of Tencent in his heart.

That meeting was the second meeting held by Tencent to deal with Huizhong WeChat. If it was said that in the previous meeting, the time was rushed, and the senior officials at the meeting simply recognized the threat of WeChat, then this second The preparations for this meeting were quite adequate. Every senior executive who participated in the meeting had used WeChat and understood its uniqueness.

Whether it’s the address book function or the voice function, all Tencent executives feel a slight threat. People who can come up with this kind of socialization are simply too genius. I don’t know how WeChat came up with the product. Mr. Ma, has the deepest feelings about the uniqueness of this product, so he attaches great importance to it.

At the meeting, the senior executives at the meeting discussed a total of two solutions to compete with WeChat. One is to "learn" the functions of WeChat on QQ, and add functions such as address book and voice chat to the new version of QQ. This kind of plan, the people who agree with the most, is also the plan supported by Tang Daosheng, the current head of QQ.

The second solution is to re-develop a chat software specifically for mobile terminals. All businesses start from scratch. This solution supports few people, but Liu Zhiping, the second in command of Tencent, is most concerned about this solution. stand by.

In Liu Zhiping’s view, “learning” the functions of WeChat directly on QQ will not change the current status of QQ’s main focus on computer social software, and after more than ten years of development, the entire QQ business system has become very Large and bloated, no matter in terms of functional complexity, user-friendliness, or simply the size of the software package, there is no way to compare with WeChat, so Liu Zhiping felt that it was necessary to make a new software to follow WeChat competes.

However, Tang Daosheng and others who support direct updates on QQ do not think so. First of all, not to mention that QQ is currently the most important core of Tencent. The newly developed software that has a large overlap with QQ in function threatens QQ. Not to mention its absolute core position, it will waste many unnecessary resources.

Mobile QQ currently has more than 20 million monthly active users, and potential users include hundreds of millions of registered computer users of Tencent. If you build a software from scratch, will users accumulate from scratch or use QQ resources to import?

If it’s the latter, why bother to make a new one. If it’s the former, why do you think that the new software can surpass WeChat, which has millions of users in China?

Although Liu Zhiping did not agree with the ideas of Tang Daosheng and others, he did not dispute too much, because he seemed to see from the eyes of other senior executives that many people thought he wanted to decentralize powers. If Tencent makes a new chat In terms of software, as the eldest son of his own son, Tang Daosheng, who is in charge of QQ and QQ, will his status drop?

The final decision is still in the hands of Chief Ma, his attitude determines the follow-up competition between Tencent and Huizhong in the mobile social field. Is it the authority to protect his son or have a second child?

In the end, Ma Zongzhan came to the side that supports QQ updates. This decision by Ma Zong and Tencent can be said to be one of the biggest differences between Tencent and the previous life.

In the past life, President Ma and Tencent rose in Mi Talk. After having tens of millions of users, they chose to remake a software to compete with Tencent. In this life, President Ma and Tencent have made completely different choices.

Behind this, the actions and behaviors of Huizhong and Fang Zhe can be said to have played the most critical role. Although President Ma, like Tang Daosheng and others, believes that making another piece of software is a waste of resources, but President Ma is even more afraid. Starting from a new software, Tencent is simply unable to compete with Huizhong. Just like Tang Daosheng said, if you start from scratch, users will accumulate from scratch. Why does Tencent think it can do Huizhong's WeChat?If you don't do it from scratch, or use QQ's resources to guide the volume, why do you need to make a new software?

Huizhong’s extraordinarily high-profile promotion of WeChat and WeChat’s accumulation of more than 30 million users worldwide in less than a month have made Mr. Ma feel a slight threat in his heart. Although WeChat currently has more than 10 million users in China The threshold has not yet been passed, but be prepared for danger in times of peace and take precautions before they happen. WeChat cannot develop in China. That is what President Ma wants to see most.

After Fang Zhe learned that Tencent did not re-make the internal team racing to build a new mobile-specific chat software like in his previous life, but directly planned to update on QQ, his inner joy can be said to be overwhelming. Victory, for several days, Fang Zhe seemed to have eaten honey, with a smile on his face all the time, he promoted WeChat with great fanfare, and Mr. Ma and Tencent were finally misled by themselves.

Mr. Ma and others only think that direct use of QQ can save most of the resources, and can take advantage of existing users to continue to expand and stabilize the basic disk, but in Fang Zhe’s view, QQ is developed for the computer side from the product design. QQ is just an extension and supplement of computer QQ. Whether in terms of user experience or mobile terminal function development and iterative update efficiency, WeChat has an absolute advantage over QQ!

Why did the QQ in the previous life start WeChat from scratch when it was so large?After the launch of WeChat, the extremely high degree of overlap with QQ functions once puzzled ordinary netizens and even many people in the Internet industry. At that time, Fang Zhe, who had just entered the Internet industry, was ignorant, and he really didn’t understand. Why doesn't Tencent put QQ on a WeChat?

It wasn't until WeChat slowly developed, until those born in the 60s and 70s who might not even have a computer at home and didn't know what QQ was, and the parents of the parents started using WeChat, Fang Zhe gradually understood.

WeChat to QQ is equivalent to the revolution of mobile Internet to computer Internet. QQ is a product of the computer Internet era. It has stealth online busyness, mature QQ group system, QQ space, etc. Tencent spends more than ten The product ecology established in the year.

But WeChat, it is a clean social software specially created for the mobile Internet. It does not require you to remember or register a complicated QQ account. It does not require you to set up stealth and busy online. It is one of the carriers of the mobile Internet. Open it. You enter the mobile Internet, exit it, and you are still in touch with the mobile Internet.

In the era of smart phones, no one is idle anymore to log in and log out of their WeChat accounts every time they go online and offline, and even many people may have forgotten their WeChat account and password.

Mr. Ma and Tencent only saw Huizhong vigorously promote WeChat. Under the rush to fight, they made mistakes. They didn't understand the nature of WeChat, so they started to "learn".