Reborn multinational giant

Chapter 302 Public Relations and Public Opinion War

Fang Zhe looked at Mr. Zhou and didn’t lose his appetite anymore. He explained directly: “Since you already know that Tencent can’t give up, you should make preparations earlier. Since Tencent wants to do security software, what else can he do? Eight-nine-nine-ten is to follow your 360. As long as you can collect enough evidence, at least you can stand on the commanding heights of morality.

You 360 has been doing security for so long. In the privacy direction of Tencent, can't you find a loophole?Tencent forces users to install QQ doctors and so on. You can find a lot of things. As long as you are fully prepared and punctual, even if Tencent cannot completely stop Tencent from entering the Internet security field, you can at least guarantee that you 360 stand on top!"

Fang Zhe said these words, to put it plainly is to let 360 find the black material of Tencent and QQ in advance, prepare for the response, and then quickly attack at the right time.

One of the big reasons why 360 failed in the previous life was that 360 was too long and too hard. The battle with Tencent lasted from the Spring Festival to the end of the year, and it was a passive challenge with 360. Tencent further resisted. If Zhou Zonghe 360 ​​is the earliest If you can make up your mind and fight Tencent fiercely, I'm afraid Tencent's QQ butler has no chance to rise!

The previous public opinion offensive initiated by Fang Zhe and Huizhong with the help of investing in YY can be regarded as a precedent. If Tencent hurriedly challenged the unintentional at that time, Huizhong would surely be led by Huizhong step by step and stand on the opposite side of public opinion. .

Public relations and public opinion wars are one of the most typical ways of competition in business competition. In most cases, the initiators seek to suppress competitors by finding loopholes and illicit materials, breaking the news on the Internet and the media and guiding public opinion. the goal of.

Legitimate public relations and public opinion wars are almost uncommon. Whether it was a few privacy leaks on Facebook abroad or domestic companies, large and small, that suddenly became the focus of public criticism at a certain time, they couldn’t escape the conspiracy or conspiracy of competitors. shadow.Including many celebrities, celebrities and even some slightly famous anchors on live broadcast platforms, etc., they may be ruined by competitors in this way.

As the saying goes, flies don’t bite seamless eggs. The reason why legal public relations and public opinion wars are legal is because there are loopholes or slurs in the competitors themselves. Some practices that deliberately smear and slander competitors are not. Legal and unfair competition, this method is also common in the smoky entertainment circle. For large companies like 360 ​​or Huizhong, it is absolutely impossible to use this dirty method!

As a person over 40, Mr. Zhou naturally understands that Fang Zhe hopes that 360 and Tencent will be prepared for a public relations battle. He also knows in his heart that Fang Zhe asked him to do this because of the development of his own WeChat. Interests, but it is impossible for him not to do as Fang Zhe said.

This is not because Zhou Zonghe and 360 are afraid of offending Fang Zhe, but because 360 ​​has to do so. Tencent is involved in the field of Internet security, which means that the relationship between 360 and Tencent is endless, and won't fight fiercely and win. In the end, neither President Zhou nor President Ma will give up.

If Zhou Zonghe and 360 do not make a move now, then when Tencent really fights in the future, I am afraid that 360 can only resist desperately. After all, there is still a big gap between 360 and Tencent.Fang Zhe this is an arrogant plot, and Zhou Zonghe 360 ​​cannot refuse!

"President Fang, even if this is the case, we 360, I am afraid it is very difficult to win!" Mr. Zhou pretended to smile on his face. He said this, just to hear if Huizhong would make a move, if it was just the 360 ​​family charging into the battle. That week, there must be more consideration.

Fang Zhe patted him on the shoulder and said, "You should know the purpose of my coming to you. We Huizhong want to develop WeChat. Tencent will never sit idly by. At that time, whether it is Huizhong or related to us. Companies such as YY will not sit idly by.

How many companies Tencent has offended in China? I think Mr. Zhou should know more than me in your heart. These companies also trouble you to contact them secretly. In the past, everyone dared not say anything about Tencent. This time, you 360 and our Huizhong will take the lead. So many companies are jointly targeting Tencent, I don’t believe that Mr. Ma’s face is really thicker than the city wall?"

Fang Zhe said that, Zhou always has a bottom in his heart. The word BATH is not just a casual talk. Behind it represents the strength and influence of the four companies. Although Huizhong is a rising star, it has an overseas influence. , Is by no means comparable to the previous three BAT companies. If Huizhong can influence the attitude of overseas media or the Wall Street capital market towards Tencent, then how much volatility will occur in the stock price of Tencent listed in Hong Kong, I am afraid that only this will happen. I will know later.

Although Hong Kong is close to the mainland, due to differences in systems and financial markets, Hong Kong’s stock market basically follows overseas stock markets such as the United States and Europe. If the four major rating agencies lower the credit rating of a company, Wall Street The analysts of this company will "sell" the company's stock again. I am afraid that this company's stock will only fall by 10%. Thank goodness!

Fang Zhe and Mr. Zhou spent more than an hour chatting about the detailed plan. Since this is a battle against a behemoth like Tencent, the first one must be kept secret. If the wind is leaked in advance Tencent knows that as long as Tencent can respond, the probability of victory and the outcome of this battle will be reduced by at least two-thirds.

In addition, both of them believe that since Tencent is going to war, the field of battle cannot be limited to the field of Internet security, because it is only an Internet security field and 360, there is no way to completely defeat Tencent, so including The other two in BATH, Ali and Baidu, were also worried about Fang Zhe's plan to try to pull them onto the ship.

In the last life, Baidu came to Tencent because of its aversion to 360. This time there is a deal between Huizhong and Fang Zhe, coupled with the "extremely close" partnership between Baidu and Huizhong, I believe it will not be difficult to bring Baidu over. As for Ali, heh, Fang Zhe feels that I don't need to contact President Ali Ma. As long as there is a war, Ali and President Ma will definitely stand on Huizhong's side.

The relationship between Ali and Tencent, the two presidents of Ma, is notoriously poor. The two companies have been fighting for more than ten years. After Baidu fell behind, the entire domestic Internet industry has become Tencent and Ali. On the battlefield, domestic companies such as JD.com and Taobao, Ele.me and Meituan, Didi and Uber, ofo and Fame, etc. compete with companies of all sizes. To put it bluntly, it is the agent war between Tencent and Ali!

"Let's put your search and browser matters first, and wait until Tencent has a victory or defeat here!" Fang Zhe and Zhou Zhe explained before they parted.

Mr. Zhou nodded. He understood that Fang Zhe meant that he did not want 360 and Baidu to have a stalemate now. If 360 announces to do search and browser now, I am afraid that Baidu will directly stand on Tencent's side.

"Let's do it, we don't need to meet or contact during this time, so as not to be seen by someone who is interested. You wait for me to signal you, and when the new version of QQ is officially updated, we will officially go to war with Tencent!" Fang Zhe finally asked Mr. Zhou ordered.