Reborn multinational giant

In April, invisible smoke of gunpowder spread all over the domestic Internet industry. Huizhong's previous public opinion offensive against Tencent gradually calmed down. However, behind this calmness, a new round of turbulent waves is constantly brewing.

As the planner and leader of this operation, Huizhong's own preparation and effort are naturally sufficient. Fang Zhe arranged for Zheng Siwen to take the lead in handling the matter, and he himself was like a okay person. What should he do as usual? Well.

Although Zheng Siwen doesn't like this kind of competition, he also understands that this competition is extremely important for the future development of WeChat and Huizhong. Whether it is domestic Tencent or foreign Facebook, WeChat wants to rise. The two biggest stumbling blocks on the road.

There is myspace in foreign countries, but in China, Huizhong can only rely on its own bare arms to go into battle, because no one is a fool for the benefit of other people’s homes. Even if it is 360, Fang Zhe and Zhou Zhe can only be a cooperative relationship. .

Because this action involves a lot of companies, Zheng Siwen's actions are also extremely cautious, and the confidentiality measures have been achieved to the extreme. Those who are not against Tencent are basically not within the scope of the win.

Even so, in less than a week, the "Anti-Tencent Unfair Competition" alliance formed temporarily by Huizhong and 360 won dozens of Internet companies. Among them, Alibaba and Baidu, after Zheng Siwen sent someone to test, and Fang Zhe Personally came out to get both sides.

Ali’s President Ma can be said to be very welcome to this matter. Although Huizhong’s investment in JD.com, Honey Bud and its subsidiary Alipay are also in competition with Ali’s business, Ali and Tencent are feuds after all, and the two Ma don’t know. How many times have my face blushed?

In Mr. Ma's mind, the fear of Tencent and QQ is far from Huizhong's. Otherwise, Ali would not waste huge resources on social networking many times. It is true that Mr. Ma has a huge idea and sense of worry about social e-commerce. If QQ is owned by Ali, President Ma believes that Taobao's business scale can at least double!

Mr. Li of Baidu has no positive holiday with Huizhong for the time being. Although Mr. Li and Fang Zhe had a bad fight last time, after all, the relationship between the two is very deep. Huizhong is not only Baidu’s super funder, but also It also helped Baidu to promote Baidu's mobile browser and make efforts in overseas markets.

Nowadays, Baidu mobile browser and built-in Baidu overseas search have been sorted out and tested. The two companies have now begun to negotiate overseas promotion. At this point, Mr. Li, who has a dream of going abroad, is naturally unwilling to offend the exchange. Zhonghe Fang Zhe, and Tencent's search for search, did make Baidu very unhappy. In contrast, Mr. Li's disgust for 360 and Mr. Zhou, who were resurrected from the death of 3721, was temporarily suppressed.

When Huizhong was disturbing the situation in the Internet industry, the domestic mobile phone industry was also not calm, and the root of this discomfort was the mobile phone startup company that was established at the end of October last year, Xiaomi!

Lei, a well-known tycoon in the Internet industry, always wants to make a mobile phone. This news was revealed after the establishment of Xiaomi last year. It is no less than a boulder in the domestic Internet industry and the mobile phone industry. The news about Lei and Xiaomi on the Internet is full of noise. It took more than a week to gradually calm down.

Since then, the industry and outsiders don’t know how many pairs of eyes are closely watching Lei Zong and Xiaomi’s every move. Some people are expecting Lei Zong and Xiaomi to make a difference. Some people want to see what he can do. Some people just want to watch Lei Zong and Xiaomi's jokes purely because of the excitement or the dark.

However, in early April, when Xiaomi announced that it was about to release its own smartphone operating system MIUI on April 15, all these people, no matter what their purpose, became noisy!

Currently, mobile phone manufacturers want to make smart phones. There are three choices in the mobile operating system. The first is to develop an independent mobile operating system from scratch, the second is to use Google’s native Android operating system, and the third is based on Google. The native Android system is re-developed to create a customized system with its own characteristics that conforms to the habits of different countries or regions.

The first type, foreign Apple’s IOS, Nokia’s Symbian, and Microsoft’s windowsphone, are all independent smart phone operating systems developed by themselves. However, in China, no company currently adopts this method, because regardless of funding or R&D strength In terms of technical patents, domestic mobile phone manufacturers cannot start from scratch. It is extremely difficult to bypass many patents that foreign mobile phone manufacturers have long monopolized.

The second type includes HTC, which released the first Android phone, Samsung, and domestic ZTE and Huawei and other established mobile phone manufacturers. The currently released phones equipped with the Android system all use Google’s native Android operating system. One of the characteristics of this system One is the basic general purpose, which satisfies the basic Android phone functions.

The third type, secondary development based on the native Android system, is the current mainstream development direction and trend of various mobile phone manufacturers, and is also the research and development method of Xiaomi MIUI system. The biggest feature of this system is its strong customization and localization. The degree is high.

In MIUI, what is shown is that the MIUI system is based on the Xiaomi R&D team’s deep optimization, customization and secondary development of native Android based on their understanding of the smartphone operating system and the Chinese people’s usage habits of mobile phones, starting from the most basic mobile phones The desktop, themes, fonts, application display and management methods, to the notification bar, address book, photos and other mobile phone functions have been improved and reshaped.

In the previous life, MIUI was also the first smartphone operating system in China that adopted fan participation and rapid iteration mode for development. Because of this, MIUI has surpassed other domestic Android phones in terms of user experience and operating habits.

MIUI can be rated as the best domestic Android mobile operating system by the domestic Internet industry and many netizens. Many MIUI fans who have put forward their opinions and participated in the discussion can be said to have contributed the most!

In this life, although Xiaomi was established half a year earlier than the previous life, MIUI's development method has not deviated from the trajectory of the previous life. MIUI is still the same as the previous life, adopting the model of fan participation for rapid iterative development.

According to the egg theory, the more a consumer participates in and pays for a certain product or item, the higher his loyalty to the product or item will be. In other words, it is also called the fan economy. One of the successes of Xiaomi in the past is It stems from Xiaomi's first use of the concept of fan economy to make mobile phones in China, and one of the core of Xiaomi's fan economy is MIUI with many fans participating.

On the morning of April 15th, on Xiaomi's official Weibo, Zhongguancun Online, Android.com and many other online communities covering Android phone users, there was news about Xiaomi's release of MIUI1.0beta.

Many netizens and users who are curious about Xiaomi and MIUI who are active in these places have jumped to Xiaomi's official website or the Xiaomi community that has just opened a few days through news links and other methods!