Reborn multinational giant

A pair of eyes converged on Liu Zhiping, who was sitting on the right side of General Manager Ma. Liu Zhiping, as Tencent’s second-in-command, his ability and vision were naturally extraordinary. Everyone was waiting. Mr. Liu gave a reasonable answer. Explanation.

Liu Zhiping glanced at the crowd and explained: “At present, we have three main versions of QQ, one is the domestic mainstream QQ computer version, one is the mobile QQ version, and the other is the QQ international version for overseas users. , We have not launched a special mobile QQ international version for the mobile terminal, but there are translation versions of domestic mobile QQ in English and Japanese.

Everyone knows that although we do not have a dedicated international version of mobile QQ overseas, there are also English and Japanese versions of mobile QQ that can be used, but what about the number of users?Pitiful!"

Without waiting for a group of executives to think about the reasons, Liu Zhiping continued: “I know you may think it is because we are negligent in operations overseas, neglected in research and development and update, neglected in promotion, and have never really paid attention to overseas versions.

But in fact, although QQ International is not far behind the QQ on our domestic PC, the English or Japanese version of mobile QQ is not far behind our domestic mobile QQ. This time we are targeting mobile QQ address book and voice chat. The English and Japanese versions of mobile QQ have also been updated such as major feature updates. However, I would like to ask Daosheng, what is the specific situation and data so far?"

Following Liu Zhiping’s questions, everyone’s eyes turned to Tang Daosheng, who was sitting next to Liu Zhiping’s second-right position. Tang Daosheng is currently in charge of QQ business at Tencent. All versions of QQ are within his jurisdiction, although Tencent as a whole Shanghai does not pay much attention to overseas QQ, but as the person in charge of QQ business, he naturally has to understand various situations.

Tang Daosheng smiled bitterly and said: "It seems that Mr. Liu, like me, has some expectations for this new version of QQ. In fact, as early as April 22 and April 25 last month, we took the lead The English and Japanese versions of Mobile QQ have been updated, but the results are not ideal!"

"Why didn't you report this matter to me?" The horse always looked unhappy when he heard it.

However, Mr. Ma suddenly remembered after seeing Tang Daosheng’s wry smile when he looked at him. This is not to blame Tang Daosheng. As early as a few years ago, what happened to the English and Japanese versions of QQ International and Mobile QQ? He always asked Tang Daosheng to report to him, but later, as time went on, after trying many methods, QQ's overseas business did not improve at all. Most senior executives, including Mr. Ma, have actually given up QQ's overseas business. business.

At present, QQ's overseas business can only be in a state of "maintenance". It is common not to update every one or two years. Over time, Tang Daosheng rarely reports to Mr. Ma and rarely has meetings. When I mentioned QQ’s overseas business, this is after all Tencent’s shortcomings and pain points, and Tang Daosheng doesn’t want to say it every time to make everyone feel bad.

"What's the reason? Did your department conduct a survey and analysis report?" A high-level executive asked on the spot. It is said that the mobile QQ update record in the new version is so dazzling, it is impossible to fail overseas!

"I did it, but the report was handed over to me this morning. I haven't had time to read it." Tang Daosheng explained.

President Ma turned his eyes from Tang Daosheng to Liu Zhiping, and said: "I will send the report to everyone to see later. Since Zhiping can guess it in advance, he must have some opinions. Let me tell you about it. Let's listen. !"

Liu Zhiping’s thing is now. The last time he proposed Tencent to make mobile chat software from scratch, everyone thought he wanted to divide the rights of Tang Daosheng, and felt that there was no need to waste QQ’s existing resources to start from scratch. Now he finally has something for himself. For the chance of rectification, Liu Zhiping sat upright and said:

“Huizhong’s WeChat has been promoted globally for more than two months. In fact, we now also know that WeChat was not launched this year, but as early as the middle of last year, it was quietly launched overseas. , The domestic line was also launched at the end of last year.

I'm wondering if everyone is curious, Huizhong WeChat has been online for so long without any promotion. It depends on natural development. What are they doing?"

"What can you do? Huizhong is first involved in the social industry when polishing products. He doesn't understand the rules and regulations of the social industry. How dare to waste so much resources and effort to promote it. If WeChat cannot stand the test, it is not in vain. Strength!" An executive answered his question on the spot.

"Yes, they are polishing their products. At the beginning of March this year, they began to promote WeChat globally. This means that the WeChat R&D team or the general manager of Huizhong believes that the polishing time is enough.

But all of us have used the WeChat product. Its product is very simple, even compared to our QQ, it can be regarded as crude.But it is not rough!When Liu Zhiping said this, he paused for a while, and bit the but two words intensively.

"Although their WeChat is simple, the various experiences are very good. This reminds me of Apple’s founder Jobs who also pursues a simple product concept, as well as many popular Internet products overseas. We will find these popular products. The design is very simple and straightforward.

Of course, our product department has done many discussions and investigations on this point in the past. This is already an existing conclusion, so I won’t repeat it.

Then we talk about our QQ and mobile QQ. After more than ten years of iterative development, the entire product system of our QQ has become very large and complex. In other words, it can also be called bloated. This product form is only suitable for Today we have basically occupied the domestic market and achieved a dominant market position.

But in the early stages of the product, such multi-functionality meant high development costs and slow iteration efficiency for us, and complicated learning costs and usage methods for users.

So I think that it is indeed an excellent opportunity for Tencent to go overseas, but the product going overseas should not be the international version of mobile QQ, but a brand-new mobile chat software designed specifically for the mobile market.

You know, we designed mobile QQ in the past as a supplement to computer QQ. Many functions are cloned from computer QQ. Many of these functions are of little use. Even many functions are completely useless on the mobile terminal, or inconsistent with the mobile terminal design.

So I think we should re-develop a mobile chat software like Huizhong’s WeChat overseas. Anyway, we don’t have the resource advantage of domestic QQ overseas. Instead of using mobile QQ to reduce development efficiency and flexibility, we should start from scratch. Up!"

Liu Zhiping’s remarks convinced a group of senior executives, including Mr. Ma, that it is true that instead of making a special mobile QQ international version, it is better to make a new chat software for overseas mobile markets. It may be time and In terms of efficiency, it can be much faster than the mobile QQ international version.

Just as President Ma was about to let everyone continue the discussion, the door of the meeting room was knocked suddenly. After a while, President Ma’s full-time secretary Liu Jie walked in hurriedly and attached a few words beside President Ma. Mr. Ma’s originally calm and even somewhat happy expression became serious in an instant. He lowered his head and turned on the phone and turned it over. After several minutes, he raised his head. The seriousness on his face has become serious. I saw him slowly using a low voice. Slowly said:

"Let's put it aside before going to sea. Let's discuss it first. Let's talk about the following thing! Liu Jie!"

Hearing Mr. Ma calling out his name, Secretary Liu Jie walked to the computer in the conference room, connected to the projector, and opened a web page, which was loading. However, the executives at the meeting clearly saw that Liu Jie opened it. The webpage of, contains the four letters "cctv". The executives here all know in their hearts that news with these four letters is either a good thing or a bad thing, and it depends on Mr. Ma’s face. , What Tencent has encountered now is obviously the latter!