Reborn multinational giant

After the webpage was opened, what appeared was a piece of news broadcast by CCTV. The executives here held their breath and dared not speak, and the meeting room fell into unprecedented silence.

"Recently, many computer users reported on the Internet that their computers were forced to install an antivirus software called "Doctor QQ". This antivirus software was silently installed without the user's active download or consent. Installed into the user's computer, many users are very angry about this, worried about their privacy and important files on the computer being leaked.

According to our reporter, QQ Doctor is an anti-virus software launched by a well-known Internet company in China at the end of last year. As early as this year’s Spring Festival, many netizens reported that they would be forced to install QQ Doctor when updating QQ. Software. To this end, our reporter specially interviewed several affected computer users by telephone..."

The news was not long, only about 3 minutes, and the name of Tencent did not appear in the entire news. However, none of the Tencent executives in the conference room could keep the joy or ease before.

Without exception, this is a piece of negative news about Tencent. The content of the news is not too serious. However, when this piece of news appears in the news of the CCTV logo, this piece of news is much more serious!

"Doctor QQ", probably only a fool does not know which company this is the software. The reason why the name of Tencent is not named in the CCTV news is that it has another meaning or just wants to beat Tencent. !

After the news was broadcast, there was a brief silence in the conference room. The executives present all saw the hidden anger under Mr. Ma’s calm face. At this time, no executives who did not open their eyes dared to touch his mold. Except, at this time, many executives are looking at a low-profile executive with a somewhat blessed stature. His name is Zheng Xiaodong, who is the person in charge of QQ Doctor.

Finally, Zheng Xiaodong could no longer bear the pressure on him from the eyes of the surrounding executives. He slowly stood up and said in a self-blaming tone:

"Mr. Ma, fellow colleagues, the occurrence of such a thing has caused such a major negative impact on our company's image. I personally bear an inescapable responsibility, so I am willing to take the blame and resign!"

When Zheng Xiaodong said that he would "take the blame and resign", the executives who hadn't looked at him before, and even looked at him at a glance. Even President Ma in the main seat, the anger hidden under his calm face was also affected by this. A lot of words are eliminated!

There was still no one talking in the conference room. Everyone turned their heads to look at Mr. Ma one after another, waiting for him to make a statement. The occurrence of negative news reported by CCTV News is a very serious matter for any company. This is no exception for Internet giants like Tencent.

In 2008, CCTV exposed Baidu's bidding ranking crisis. Baidu's share price in the U.S. stock market fell by 20% the next day, and Baidu fell into an unprecedented public opinion crisis in China.

In a previous life, People's Daily Online posted an article accusing minors of excessively indulging in Tencent's "King of Glory". In less than half an hour, Tencent's stock price fell by 4%, instantly losing hundreds of billions of Hong Kong dollars in market value.

Later, People's Daily Online published several similar articles in succession. They pointed out that Tencent's games were spiritual opium. While Tencent's stock price continued to fall, Mr. Ma had to rush to visit the headquarters of People's Daily. This matter.

In China, the crisis of media and public opinion cannot be ignored, and the news content of the major official media is the vane for countless domestic enterprises to survive.

Although Tencent seems to be very large and powerful, in front of the official media, it can only be a good boy who dare not talk back. Therefore, Doctor QQ was named by CCTV News to report negative news. Zheng Xiaodong, the head of Doctor QQ, resigned at all. However, if Tencent’s name appears in the news, I am afraid that the person in charge of Tencent’s public relations department will also be severely punished.

"Take the blame and resign, it's quite simple to say. You made such a mess, and you plan to pat your ass and leave?" Mr. Ma said, suppressing anger in his words.

The executives attending the meeting were all surprised from the view of Zheng Xiaodong and Mr. Ma. It is normal for Zheng Xiaodong to take the blame and resign after such a thing. Although he personally bears unshirkable responsibility, he can only be regarded as negligence of duty. , The company could not punish him more.

But now listening to Mr. Ma’s tone, Mr. Ma seems unwilling to just let Zheng Xiaodong go. Of course, it’s not that Mr. Ma has to punish Zheng Xiaodong more, but that Mr. Ma does not want Zheng Xiaodong to resign, but that he wants him to stay. Atonement for the merits, this made other executives feel very surprised.

"Mr. Ma, me!" Zheng Xiaodong waited to speak, and Mr. Ma waved his hand to let him sit down, and said in a calm tone:

"When something like this happens, I don’t think you want it to happen. The field of Internet security is a key area that our company must win. Dr. QQ was also requested by me to develop it. The way it is promoted is that we have previously There are also some eagerness for success. What we have to do now is to suppress this public opinion as soon as possible. The promotion of QQ doctors will also be temporarily slowed down, and we will wait for this storm!

The executives here can be said to have heard it. No wonder Mr. Ma wants to keep Zheng Xiaodong. It turns out that this kind of unfriendly promotion in the news was approved by Mr. Ma.

Yes, it is necessary to force users to install QQ Doctor when QQ is updated. Unless President Ma nods, how dare Tang Daosheng let his subordinates do such a thing? It seems that President Ma’s attention to the field of Internet security is really not so strong. , Even his QQ, which he regards as his son, is willing to take the initiative to do these things with a bad reputation this time.

"I think it’s not that simple. Mandatory installation and bundling of software are common in the domestic Internet industry. Let alone Tencent, Alibaba, Baidu, and Huizhong, which company does not bundle one or two. Software, but why did CCTV expose Tencent’s QQ doctor this time? Could it be 360..."

The executive didn’t say anything here, but what he said caused deep thought among all the executives present. Bundling software is a rogue behavior because of his extremely simple, rude and effective promotion methods, down to various unknowns. Everyone is basically engaged in many software companies, from domestic giants in the Internet industry such as BATH. The only difference is that they do more and less.

Obviously, the QQ doctor who was specifically named by CCTV this time is too ugly to eat. Some other companies ask you to give a check box and check when you install it to see if you want to remove the check. What about QQ doctor?Sorry, this is the updated content of QQ!

Even so, this is still not enough for CCTV, an official media that manages the country's 1.3 billion people, to spend three minutes specifically criticizing Doctor QQ.

You know, for other CCTV news, 3 minutes may be which European country elected which president, where the war was fought, where the plane crashed, and four or five news items can be broadcast in a row. Fortunately, this news is only the normal time of the 13 CCTV news channels. To change the news of the section to CCTV 1 set of focus interviews or even news broadcasts, I am afraid that Zheng Xiaodong's imprisonment will not be enough to calm Mr. Ma's anger!