Reborn multinational giant

The behavior of the steam players' spontaneous organization is so vigorous, naturally it has also attracted the attention of the steam official and Fang Zhe and other executives of Huizhong.

It’s just that Fang Zhe’s attitude towards the players is not to stop and intervene. Players have grievances that need to be vented. It is good enough not to point the finger at the official Steam China and Huizhong. Moreover, Fang Zhe is also eager to see the players go. Tencent is noisy, go to the Internet to express their demands. If they are unwilling to speak up, then Huizhong will not be able to change the leisurely mouth of online public opinion, no matter how great it is.

However, Fang Zhe and the executives of Huizhong also discourage this kind of behavior from players. This kind of behavior makes the netizens themselves make a fuss. If the official Steam China and Huizhong intervene, it will inevitably make others think that they are organized by Huizhong. activity.

What's more, if there is a misunderstanding between the official media and the above, if Huizhong and Steam China are self-examined and rectified on the surface, they are holding grievances behind the "public opinion" and public opinion, then the misunderstanding can be widespread. Yunfangmin’s mouth is better than Fangchuan’s. One of the most taboo things in the official media and above is that the so-called "public opinion" is being held up to keep up with the behavior.

Therefore, the attitude of the official Steam and Huizhong is to pretend to be ignorant and ignore it. Fang Zhe and the "Anti-Tencent Alliance" began to prepare for the next move. As an Internet company with hundreds of millions of users, Tencent can be described as a hundred feet. Zhi Chong, let alone dead but not stiff, Shan Huizhong and 360 jointly took the last move to "resist Tencent plagiarism", and even one of the "foot" in "Hundred Foot" was not injured, let alone the rest The 99 "foot" and the huge insect body "QQ".

The public opinion of "resisting Tencent plagiarism" is nothing more than shocking the behemoth Tencent, and "shocking" those netizens and QQ users who did not have a deep understanding of Tencent's shamelessness in the past, and their loyalty to Tencent, but in view of Tencent Due to the irreplaceability of products and mainstream netizens’ beliefs that “plagiarism” is still innocent of traditional thinking, Tencent has not suffered many injuries this time.

It may include the transfer of some mobile QQ users to WeChat, some game users who overlapped with Tencent and Steam China diss Tencent’s no longer playing Tencent games because of Tencent’s "Resistance to Bloody Violent Games", and the most injured QQ doctor who was killed by 360 and Mr. Zhou and the netizens are the most slobbers, even if they apologized before, the market share still dropped a lot.

The QQ doctor team has to postpone the plan to upgrade QQ doctor to QQ steward. If they update QQ doctor now and launch a lot of functions such as cleaning first aid kits on the computers of "Learning" 360, it really is. Hit the gun, so that netizens just moved to the focus of Steam China and come back.

On the contrary, Tencent’s counterattack against Huizhong, on the contrary, seems to be very rewarding in the eyes of General Manager Ma and Tencent executives. Let alone a wave of public opinion attacks on Huizhong and Steam China to make money, just say that Huizhong is out of operation and Those games of "Legend of Survival 2" have been removed from the shelves, and there is news in the industry that Huizhong will face a loss of up to 200 million yuan. This is a real damage to real money and will affect Huizhong's cash flow and future development plans. .

Of course, these are just the complacent thoughts and inferences of Mr. Ma and Tencent executives. In fact, on the side of Fang Zhe and Huizhong executives, they think that this round is just a tie. On the surface, Tencent has not suffered too much. A substantial loss, but the goodwill and loyalty that Tencent "shattered" cannot be recovered in a day or two.

In addition, although this wave of "resisting Tencent plagiarism" is led by Huizhong and 360, it is not difficult to see that there are many Internet companies involved, whether it is the real hammer victim Lianzhong, Xunlei, Baidu, Alibaba and others, as well as portal sites and media such as Sina, Sohu, and NetEase, which are directly competing with Tencent, can see the attitude of everyone dissing Tencent.

To put it bluntly, so many companies and Tencent have big and small hatreds. The reason why everyone dares to be angry is that they are afraid of Tencent’s huge strength, and they don’t know where to start. The third is the most important thing. Take the lead!

Some of these companies have secretly joined the "Anti-Tencent Alliance", but according to the plan, now except for Huizhong and 360 in front of Tencent Gang, they should not be exposed. At most, they should fan the flames and add to the flames. When they wait for the big decisive battle later, it is the time for them to really take action.

In other words, this round of Tencent's short-term victory suppressed the storm, but in fact buried deeper hidden dangers for the long-term. On Huizhong's side, the opposite is true. Although Tencent's inducement, netizens and even official media have dissatisfied. Wave steam China and Huizhong.

But this also helped steam China to advertise from the side. WeChat had already become famous all over the country for "resisting Tencent plagiarism". Now steam China is well-known in China. Steam China has been limited to the game circle from the past. The niche platform has become a well-known gaming platform for netizens.

Of course, most netizens currently have a bad impression of the steam platform, but this does not affect the development of the steam platform. Just like those who scold Huizhong and steam China on the Internet, they are basically not Huizhong games and steam China. A user of, if he plays these games himself, how can he scold them so much that they would like these games to stop running?

On the contrary, Huizhong’s countermeasures such as full compensation, refunds and coupons, have won a lot of goodwill in the hearts of real target game users. Didn’t you say that the official Steam China and Fang Zhe made black-hearted money?They not only refunded you the money, but also paid the full amount, which is equivalent to letting you play the game for months that you should have paid.

Well, even if you can play pirated versions, what about the game experience?What about internet speed?What about gaming activities and community welfare?It is obvious to all of the benefits that Steam China has given players.

Therefore, although Huizhong has lost nearly 200 million at the moment, many players have spontaneously set up on the official website of Steam China to return the money to the steam account instead of the original recharge channels such as bank cards. This shows the players' loyalty to the steam China platform, and It has further deepened a lot, and other game players who have not registered with Steam China before have also turned in because of the official conscience of Steam China.

In this way, although Huizhong lost nearly 200 million yuan and some bad reputation in a short period of time, in the long run, the popularity of WeChat and Steam China has greatly increased. Not to mention, Huizhong and Steam China are also in the hearts of Chinese gamers. Established a conscientious and responsible image of "big business, no money, just like Blizzard"!

Therefore, in Fang Zhe's view, in this round of the contest between Huizhong and Tencent, the two sides drew a tie, and in the next round, Huizhong had the same first-hand advantage as before.

On May 27th, the second day after Steam China resumed operations, Huizhong’s "First Steam China Original Game Developers Conference" postponed due to the shutdown of Steam China was officially held at the Yanjing International Conference Center!