Reborn multinational giant

The first Steam China Original Game Developers Conference was jointly organized by Huizhong and Valve Company. The purpose is to further strengthen the cooperation relationship between game developers on the Steam platform and the official Steam China, and also to promote better game developers Good awareness of protecting "original" games.

In addition to overseas game makers such as Blizzard, EA, and Ubisoft, the invited guests, including NetEase, Perfect World, Shanda, etc., and even Tencent, which is now hostile to Huizhong, are all invited. Although Huizhong invited, Tencent did not send a representative to participate in this conference. Anyone with a discerning eye can see that Huizhong held this "original" game developer conference, almost clearly giving Tencent eye medicine.

Didn't Tencent say that you did not plagiarize, and that you are all independent and original?Then let's give you a good introduction. What is an original game? See if Crossfire is an original game that is not related to CS, and see if QQ Hyun Dance is an original game that is not related to Audition, etc. We can all Chat.

The executives of Mr. Ma and Tencent naturally knew the sinister intentions of Fang Zhe and Huizhong, so they didn’t take the invitation of Huizhong at all, but with the exception of Tencent, whether it is a big-name manufacturer such as Blizzard, EA, or domestic perfect game manufacturers such as NetEase , Have sent representatives of various families to participate in this conference.

G Fat, the founder of the value company, was also invited to China as one of the main guests to participate in this conference, and Fang Zhe, the man behind the steam China, naturally has no exception to be the platform for this conference.

Lin Lin finally concluded that whether it was the organizer or the invited guest, it was enough to demonstrate the grand scale of this conference. Even many Internet people and colleagues in the game industry believed that this conference was better than it was a few months ago. The scale and influence of the IT summit held in Shenzhen are not bad. After all, the invited guests this time can generally be said to include most of the world’s famous game developers. This is a global event hosted by China. , Are rarely seen in all walks of life in China.

The name of the game conference is called the First Steam China Original Game Developers Conference, not the more prestigious China Original Game Developers Conference or even the Global Original Game Developers Conference. There are some reasons for this.

The former is because the name will leave out the invited overseas guests, making everyone feel that the main content of this conference is to talk about Chinese original games, and the structure is not global enough.

In the latter case, even with the current influence and identity of Huizhong and Value, they dare not rush to hold up this sign. That would directly make Blizzard, EA and other overseas established game manufacturers become hostile to Huizhong and Value. Because according to the unspoken rules of the industry, who can hold the "global" industry event, those books are equivalent to self-identification of the martial arts leader, how can companies such as Blizzard, EA and other companies agree that Huizhong and valve are the "martial leader" of the game industry ?

Therefore, this conference was finally named "The First Steam China Original Game Developers Conference". The structure is not the key, but the key is to get things done, and it is enough to make Tencent and Mr. Ma's face!

The content of this conference is mainly divided into two parts. One part is to discuss how overseas game manufacturers can use the steam Chinese platform to better operate their games in the Chinese market. Although Blizzard, EA and other overseas giants all have NetEase in China Game companies operate the games they develop as agents, but most of the games of overseas manufacturers have not actually entered the Chinese market.

There are many reasons for this, including the lack of strength of overseas manufacturers and the inability to publish and operate games in China, the lack of suitable agents in China, the special market environment in China, etc., which are all part of the main discussion content of this conference.

In view of the fact that Steam China has just been shut down for rectification some time ago, and games like "Left Survival 2" have been removed from the shelves, many overseas manufacturers have doubts about whether their games can be operated or even put on the shelves on Steam China, and There are not a few such manufacturers. Fortunately, Fang Zhe personally took the stage to give the representatives of many manufacturers a reassurance.

Huang Zheng, the person in charge of Steam China who has been in charge of hosting, invited the big Boss Fang Zhe to the stage and went down.

Fang Zhe walked to the podium, calibrated the microphone, and said in fluent English: "Ok, since we are here now, I think many manufacturers present are also very good at overseas games. There are big doubts about operating in the Chinese market, so I will answer your questions personally.

The particularity and complexity of our Chinese market has always been an important reason why overseas manufacturers are unwilling to operate games in the Chinese market, but in the past, we have seen the operation of steam China launched by Huizhong and Valve. .

Since steam China has been operating in China, it has helped thousands of overseas games. Hundreds of overseas game manufacturers have released and operated games in China. Before the public beta, steam China had more than 3 million pre-registered players. Steam China has been operating three More than a month, the cumulative registered users on the platform has exceeded 10 million!"

"Ten million!" Fang Zhe emphatically repeated this number and then said: "Everyone should already know that our most important partner, Valve, announced last month that the total number of non-Chinese users of the steam platform has just exceeded 20 million. , And now, the number of users in Steam China alone has exceeded 10 million in just 3 months!

It is conceivable that our steam China has successfully operated and the huge market potential of the Chinese market.

In the past three months, our steam China platform has accumulated revenues of more than 1.3 billion yuan. After deducting various operating costs, the total profit has also exceeded 900 million yuan, of which the share to developers exceeds 600 million yuan. Into US dollars is nearly 100 million US dollars!"

"100 million US dollars!" Fang Zhe repeated this sentence again, and after seeing the glowing eyes of the representatives of the manufacturers, he smiled and continued:

"And this is just the beginning!"

"Everyone knows how many people are there in China?" Fang Zhe asked in English a question that everyone in China knows. However, in the eyes of representatives of overseas game manufacturers, this question is still a bit difficult. Like most Chinese people may not know how many people there are in the United States, how many people there are in Japan, and how many people there are in Britain and France.

If you are not in this country, who cares about how many people there are in your country? The same is true for the representatives of overseas manufacturers. They just know that China is very big, there are many Chinese people, and the Chinese market is huge, but because the news is not equal or the West Media rendering, etc. Many representatives of overseas manufacturers really don’t know how many people there are in China!

Fang Zhe looked at the representatives of overseas manufacturers whispering in the audience, smiled directly and said a number: "1.3 billion!"