Reborn multinational giant

In the black-and-white operating report, there was a curve that was originally fairly stable. On October 31st, it went straight down in an instant. I don’t know, I thought "Crossing the Line of Fire" stopped serving on this day!

Although it was predicted that the public beta of PlayerUnknown's Battlegrounds would have a great adverse effect on CrossFire, Mr. Ma and Yuxin Ren never expected that the situation would be so serious and bad.

Looking at the data that fell nearly four-fifths in an instant, the reason why the players played "Crossing the Line of Fire" before the feelings was because "PUBG Mobile" has not yet been publicly tested, and can't get the internal beta quota?

The blow, deeply blown, Mr. Ma feels that Fang Zhe and Huizhong are the nemesis of him and Tencent. Whether it is mobile social software or game business, Tencent has been stabilized by Huizhong!

So much so that many netizens and colleagues in the domestic Internet industry now talk about Tencent, they will use the word title such as the thinner camel is bigger than the horse, and the era is eliminated. On the other hand, Huizhong is the Internet upstart. The leader of the Internet industry wins glory for the country, the same world, the same WeChat and other terms describe and describe.

Eliminated by the times, a generation of newcomers outperforms the old, how can President Ma, who has been up and down in the Internet industry for more than a decade, willingly endure such desolation and ridicule?

"Mr. Ma, this is the operating data of League of Legends." Seeing Mr. Ma's solemn expression of loneliness, Ren Yuxin took the mentality of letting the boss calm down and took out the operation of League of Legends with better data. report.

The daily active population exceeds 5 million, and the daily turnover exceeds 10 million!

Seeing this operating data, Mr. Ma’s solemn expression finally relaxed. Fortunately, there is a "League of Legends" to make himself and Tencent stand up. If not for his previous board of directors, he repeatedly insisted not to accept Huizhong's investment in the development of "League of Legends "The American leading company," and it doesn’t accept Huizhong’s request to spend money to purchase "League of Legends" China agency rights from Tencent. Isn't this such an excellent game project a powerful tool for investors?

Mr. Ma briskly turned the "League of Legends" operational report through several pages. The more he looked at it, the more relaxed and gratified his heart was, because, even on the October 31st of the "PUBG Mobile" public beta, "League of Legends" The data has not been greatly affected.

It seems that at this stage, the user overlap between "League of Legends" and "PUBG Mobile" is not very high. "League of Legends" is also a new game that has just been publicly tested for less than 4 months. The interest and freshness of the players is still very high. adequate!

"Very good. From the data point of view, our previous estimates and promotion effects are very significant. You will continue to increase your promotion efforts in the future and strive to grab the users of "PUBG Mobile" and even Steam China from Huizhong!"

Mr. Ma was ruthless in his heart. The good data performance of League of Legends gave him the hope of catching up with Huizhong in the game field.

After listening to President Ma's instructions, Ren Yuxin, who was standing across from the desk, nodded frequently, and then he asked with some hesitation:

"Then "Crossing the Line of Fire"..."

When Ren Yuxin said this, he didn't dare to go on, because he saw President Ma's face just getting better, and there were signs of renewed gloom, he saw President Ma frowned and said:

"Looking at the report, the series of activities you have done before are not very effective and useful. As soon as they are publicly tested, no one will play on your side. It can be seen that PlayerUnknown's Battlegrounds still has some merits in the gameplay!"

When Mr. Ma has said this, he won't go any further, but the clever Ren Yuxin, who has long understood Mr. Ma's meaning, nodded and said:

"I will immediately convene a meeting with the producers and planners of the "Crossing the Line of Fire" project team and launch our own chicken game as soon as possible!"

President Ma heard him say "eat chicken" and looked up at him displeasedly. Ren Yuxin hurriedly waved his hand and explained: "I watched it on the Internet. Only by knowing yourself and the enemy can you survive the battle!"

Seeing Mr. Ma seemed to believe his explanation, Ren Yuxin exhaled deeply. If Mr. Ma knew that he, the head of Tencent's game department, was still playing "Chicken Chicken" by his competitor Huizhong at midnight. The game, I'm afraid Mr. Ma immediately opened his mood!

However, Ren Yuxin just breathed a sigh of relief, and Mr. Ma's next sentence gave him a dumb bitterness of eating coptis:

"I promise to the board of directors that the contribution of the game department this quarter will not be less than 35% of the company's total revenue. In this situation, do you think your department can still do it?"

"Mr. Ma, you have seen the situation of "Crossing Fire". The "League of Legends" side has to use most of the income for promotion, I..."

Although Mr. Ma knows that Ren Yuxin's explanation is very reasonable, should these explanations become excuses and reasons for failing to complete KPI?

President Ma waved his hand and said: "You don't need to explain to me. Now the company has been stabilized by Huizhong in the mobile social field. If we can't hold one acre of land in the game field, then you think our Tencent Where is the future? Is Tencent, as the outside world said, declining, abandoned by the times, and like Yahoo, from its peak to decline?"

When it comes to this, Ren Yuxin dared to smash Mr. Ma again. It's just that KPI has uncertain solutions. Isn't this a hooligan?

At present, the business and revenue of major game projects under Tencent are shrinking. In addition to the new public beta "League of Legends", which can be the leader, where can he get so much income to complete the KPIs that Mr. Ma explained?

"League of Legends is further commercialized?" As soon as he thought of this, Ren Yuxin rejected this answer from the bottom of his heart. Not to mention that "League of Legends" is a competitive game with extremely high requirements for fairness. In less than 4 months, if the commercialization process is accelerated too early now, it will inevitably cause disgust from many players and greatly reduce the life cycle and operating life of this game.

"League of Legends" is a game reserve project signed by Tencent as early as three years ago. Not only Ren Yuxin himself, but also President Ma also regards this game as a treasure. If you use a knife on this game, it is equivalent to yourself. And the game department, and Tencent's future are thrown into the fire pit.

However, "League of Legends" doesn't work, what about other projects?For example, with "Crossing the Line of Fire" with bleak data at the moment, Ren Yuxin remembered the dozens of characters with different appearances, genders and skin colors in the mall that he saw when he played "PlayerUnknown's Battlegrounds" last night, as well as various dazzling character costumes, decorations, etc. , His mind seems to be full of inspiration to make money!

Thinking of this, Ren Yuxin said with full confidence: "Mr. Ma, I will make a military order for you. If the KPI for this quarter cannot be reached, I will do whatever you want!"

President Ma looked up at him, and in a blink of an eye, he seemed to guess his thoughts. He waved his hand and said, "Okay, you can go out first. Except for "League of Legends", what do you want to do? , You have a good balance!"

Hearing this, the corner of Ren Yuxin's eyes twitched slightly. Mr. Ma's phrase "balanced" means that he wants to make more money and does not want to be scolded by the players too harshly. Didn't you become a son and want to set up a torii!

"Definitely, surely!" Ren Yuxin said helplessly, but he couldn't stop talking about President Ma.

After Ren Yuxin finished speaking, he turned around to leave Ma's office.

At this moment, the office door was knocked. After receiving Mr. Ma’s permission, Mr. Ma’s beautiful secretary walked in hurriedly. After looking at Ren Yuxin, he turned to report to Mr. Ma:

"Mr. Ma, Huizhong just announced a piece of news to the public. I think you need to look at it!"