Reborn multinational giant

Hearing that it was Huizhong's news, Ren Yuxin, who was about to go out, slowed down subconsciously, and Mr. Ma, sitting in the president's chair, had his brows condensed into the word "Chuan"!

"How could Huizhong's news be good news!" While feeling helpless, Mr. Ma took a mobile phone from the secretary.

On the mobile phone, the official Weibo of Huizhong Games displayed a message that had just been released in less than 5 minutes: "Dota2, February! Ti2, Bird's Nest! Bonus, 100 million!"

The amount of information contained in a short Weibo message is explosive!

Hey, one of the mobile phones in Mr. Ma's hand was not grasped firmly and fell to the ground.

"Why, why is Dota2 going to public beta so soon? Why is Ti2 held in China? Why did I just have hope for the outstanding League of Legends, and in a blink of an eye its biggest competitor was killed?

Also, why is Huizhong again? Huizhong has already taken away Tencent's mobile transformation opportunity, and now it has to go further!

At this moment, Mr. Ma has thousands of questions and why. Why Fang Zhe and Huizhong always oppose themselves and Tencent, and always get ahead of them. Is it possible that Fang Zhe has the ability to predict the future?"

Ren Yuxin, who had not walked out the door, turned his head when he heard the phone falling on the ground, and then he saw that General Ma’s face was clouded, or in other words, in a state of absent-mindedness!

Never, Ren Yuxin never thought that one day he would see this expression on the once powerful and confident Ma Zong.

It seems something really happened!

The female secretary standing next to President Ma picked up the phone from the ground tremblingly. Just as she was a little overwhelmed, Ren Yuxin stopped and yelled softly: "Mr. Ma!"

With this shout, President Ma quickly recovered and returned to his usual majestic appearance, but in his eyes, there was a trace of loneliness and unwillingness, which was always difficult to hide.

"Yuxin, you can read this news too!" President Ma said in his mouth, it seems that at this moment, only someone can share the pressure with him to make him easier.

Ren Yuxin took the first two steps and took the phone from the female secretary. Then, he saw the news that made General Ma mischievous. For a moment, Ren Yuxin seemed to feel that his hand was shaking while holding the phone. Fortunately, he worked hard. Controlled, did not repeat the mistakes of President Ma.

"Dota2, February! Ti2, Bird's Nest! Bonus, 100 million!"

Less than five minutes after this short Weibo was posted, the number of likes exceeded 20,000, the number of reposts exceeded 5,000, and the number of commenters exceeded 7,000. If this is another Weibo message, Ren Yuxin will definitely lament this microblog. Bo Zhen is hot enough.

But when this Weibo is officially released by Huizhong Games, when this Weibo information is about Dota2, how much Ren Yuxin hopes, he has never seen this news, how much he hopes, Sina Weibo at this moment Server can fail!

After a dozen or so seconds of stunned, Mr. Ma’s voice came in Ren Yuxin’s ear: “Immediately call a meeting with all the executives above the vice-director level of the game department, and everyone above the director of the League of Legends Operations Department will come! "

Ren Yuxin understands that it is no longer a question of whether the game department can complete the KPI, but whether the game department can survive!

Just as Ma Zong and Ren Yuxin and other Tencent executives were waiting and eager, Huizhong’s Dota2 released on Sina Weibo, Tencent Weibo, WeChat News, official accounts and other online channels will be publicly tested in February next year. Ti2 The news that the Bird’s Nest was held and Ti2's 100 million yuan bonus was an avalanche, detonating gamers and many people eating melons across the network!

"I'm not mistaken, Dota2 will be in public beta next February?"

"We are in the open beta. From the end of last year to now, there have been 5 rounds of internal beta. Now it is finally open. I thought I would have to wait until Tudou finished writing "Fights Break the Sky"!"

"Nima, Ti2 is going to hold the finals in the Bird's Nest, do you want to be so awesome!"

"Science, Ti2 means the second Dota2 International Invitational. As for the first Ti1, it has been held in Cologne, Germany this summer!"

"Old Dota fan, finally waited for Dota2, and see who dares to pull me to play League of Legends now!"

"League of Legends is also pretty funny. The novice guide asks if you have played a Dota game. This is the orthodox continuation. See how long it can jump!"

Originally, it was only the news of the public beta of Dota2, which would not trigger discussions and heated discussions among netizens across the network. However, when Dota2’s information was followed by Ti2 held at the Bird’s Nest, especially when Ti2’s bonus amount was as high as RMB 100 million, it instantly It attracted the attention of countless people who eat melons, and produced a fission effect!

"Nima, a bonus of 100 million! Huizhong's official Weibo account was stolen!"

"[Shock][Shock][Shock], 100 million! God, is this a game or an Olympic game!"

"The IG team Chuan Chuan is here to announce that the championship and 100 million prize money must be ours!"

"Which great god can teach me to play Dota 2, and win a bonus of 50 million!"

"I have decided, starting from today I will pick up Dota again to practice!"

"Dota God accepts disciples, 200 yuan package teaches both positives and negatives to make up the knife, outfits, and pierces for vision. If you are a girl, you can teach it for free. If you are interested, add Q: 2055336918."

In less than half an hour, Huizhong published more than 100 million views of Dota2 open beta news on various platforms. In Baidu hot search, Weibo hot search, WeChat public account hot topic list, Dota2 open beta, Ti2, Key words such as the Bird's Nest, 100 million bonuses, etc., directly occupy the top few of the major lists.

Tencent has invested huge sums of money to promote the promotional effect that it took months to advertise League of Legends on major websites, platforms, buses, subways and even Internet cafes. In Huizhong and Dota2, it only took a few words and In a few hours, in comparison between the two, the gap during the period is simply a sky and an underground!

In the words of Huizhong boss Fang Zhe himself at a high-level meeting a few days ago to decide on the Dota2 public beta marketing plan: “Now is the era of mobile Internet new media, the operation department must learn to make gimmicks and be good at hype! Instead of shooting a bunch of mess. Advertised everywhere, it’s better to tell everyone what you are going to do!"

Therefore, the whole network has appeared this time, which was later regarded as the first marketing case of classic and new media by many advertising companies and new media marketing accounts.

In less than a day, most users on the entire network knew about the upcoming public beta of Dota2 and the news that Ti2 had a bonus of 100 million.

Even the aunt who went home from a square dance in the evening in a certain community suddenly said after seeing her son coming home from school in the second year of high school, "Son, don’t do your homework. Don’t you like to play games? Dota2 has played No?"