Reborn multinational giant

In early November, Huizhong’s announcement of the Dota2 public beta and other news aroused popular dissemination and attention on the entire network, and immediately following November, there was another thing that attracted the attention of many netizens across the network, that is, Double Eleven!

From the first Double Eleven on Taobao in 2009 to the third Double Eleven now, Double Eleven has become more and more influential and attracting more and more attention throughout the network.

And this year, including Dangdang, Suning, Yihaodian, and Huizhong's investment in JD, Miya, Jumei Youpin and other e-commerce companies have also begun to participate in and hold their own Double Eleven discount promotions.

Even the Steam Chinese game platform owned by Huizhong also carried out discount promotions for most of the games on the platform during Double Eleven.

Double Eleven has reached unprecedented enthusiasm across the entire network, and Alibaba, as the earliest initiator and main organizer of Double Eleven, pays particular attention to this year’s Double Eleven events.

In addition to the tens of thousands of stores on Taobao and Taobao Mall that have launched their own Double Eleven discounts, Alibaba officials have also provided a subsidy of 50 million yuan to give back to Double Eleven through full discounts and coupons. Consumers shopping at Taobao and Taobao Mall that day.

The subsidy of 50 million yuan is already a huge amount of subsidy in the current e-commerce industry, because the commercialization of Taobao Mall has just started, and Alibaba’s annual net profit is only more than 2 billion yuan. Alibaba can get It is very generous to give out 50 million free to users.

Of course, the reason why Alibaba hosted the Double Eleven so grandly is that, on the one hand, the Double Eleven of the previous two years was indeed very successful. Double Eleven has already opened up its name in the e-commerce industry and the entire network.

Another reason is attributed to President Ma’s speculation on the reasons for Fang Zhe’s contact with eBay’s executives during his visit to the United States some time ago. If Huizhong really intends to help eBay return to China, then this time on Double Eleven, it will be Alibaba’s support. The deterrence and deterrence of Huizhong and eBay, the more lively and beautiful Alibaba's Double Eleven is, the more it can undermine eBay's courage and self-confidence to return to the Chinese market.

For this reason, President Ma once called Fang Zhe to invite Fang Zhe to participate in Alibaba's Double Eleven when he was in the United States.

In Fang Zhe’s view, President Ma called to invite himself to participate in Double Eleven, just to hide his excuse to test whether he really wanted to cooperate with eBay, and witnessed the Double Eleven with a turnover of over 100 billion yuan in the previous life. In Fang Zhe's eyes, the current Double Eleven is nothing more than a trivial mess, and can't be on the stage.

In addition, the current Double Eleven does not have any celebrations such as the Double Eleven party. In summary, the current Double Eleven is really boring!

However, even so, Fang Zhe arrived at the Alibaba headquarters in Xixi Park, Hangzhou on November 11, the morning of Double Eleven. Although Fang Zhe is not very interested in the current Double Eleven events, Fang Zhe is very interested in visiting and visiting the headquarters of Alibaba, because among the three Internet giants in the previous life of BAT, he is the only one who has never been here!

Although it was the day of Double Eleven, the entire Alibaba employees were in a very busy state, but the top leaders Ma, Zhang Yong and others, at this time, instead of being idle, they acted as a temporary tour guide. Several senior officials from Fang Zhe and Huizhong visited the entire Alibaba.

From Alibaba’s entrepreneurial history exhibition wall, to Alibaba’s famous roster, to the busy Double Eleven "war room", Mr. Ma and others’ personal introductions and Fang Zhe’s personal observations made Fang Zhe’s right Alibaba has a deeper understanding of its development, culture and strength.

Fang Zhe, President Ma and others walked into the Double Eleven "War Room". In front of them, in addition to dozens of busy Ali employees, there is also a large screen that displays the real-time status of Double Eleven on the Taobao platform. Total turnover: "2.99 billion!"

Seeing this number, Fang Zhe was a little surprised. He remembered the Double Eleven in the same year in the previous life. The sales volume of Double Eleven did not exceed 1.5 billion until around 13:00 in the afternoon. 3 billion!

Fang Zhe was thinking, the number on the big screen suddenly changed again, becoming 3 billion!

What followed was the cheers and applause of Ali employees in the entire "war room"!

Mr. Ma, standing next to Fang Zhe, also followed the Ali employees to applaud at this moment. For the sake of face and politeness, Fang Zhe had to raise his hands and applaud, but in his heart, for the 3 billion people in front of him. I really don’t catch a cold with the turnover, and the turnover is so excited at this point. When the turnover exceeds 100 billion in the future, you must not hold a party to celebrate?

Party?When Fang Zhe remembered his previous life, the much-watched Double Eleven party seemed to have started in 2015 with a turnover of nearly 100 billion RMB!

"Mr. Ma, congratulations!" Fang Zhe congratulated Mr. Ma on the side. Although Fang Zhe didn't feel much about the 3 billion turnover, it was clear that Mr. Ma and the other Ali people were very excited and proud of this number!

Mr. Ma looks forward to seeing a hint of shock on Fang Zhe’s face. You must know that in order to deter Huizhong who might cooperate with eBay, Alibaba deliberately increased the subsidy for this Double Eleven event. He also deliberately played a trick to arrange for Fang Zhe and others to come to this "war room" when the turnover was about to exceed 3 billion yuan.

It's a pity that Fang Zhe's face is accustomed to it, and his expression of not much interest has filled President Ma with frustration and question marks?

"What does Fang always think of the current turnover?" As a result, President Ma had to ask, wanting to see if Fang Zhe pretended not to care, or really didn't care?

"Not bad!" Fang Zhe replied faintly, and then suddenly remembered that it is only in 2011, and the GMV of the e-commerce industry, that is, the transaction volume is generally very low, like Huizhong Investment’s JD.com in the first three quarters of this year. The turnover is only more than 24 billion.

In other words, the transaction volume of 3 billion on the big screen in front of us is equivalent to the current one-month turnover of JD.com. Even if the scale of Taobao is several times larger than that of JD.com, this value will not be less than Taobao's turnover of more than one week. It's no wonder that the Ali employees and President Ma in the war room were so excited. Thinking of this, Fang Zhe could only pretend to be surprised and incredible and said:

"It's amazing. It's incredible to have such a high turnover in just over 11 hours!"

President Ma's mouth twitched and looked at the "unbelievable" expression on Fang Zhe's face. The expression was so fake and fake!

When leaving the Double Eleven "War Room", it was already close to noon, and Mr. Ma immediately invited Fang Zhe and others to eat at a restaurant inside the Ali Park.

At the same time, President Ma finally didn't want to hide it anymore. He planned to directly ask Fang Zhe if he really planned to cooperate with eBay and let eBay return to the Chinese market.

If Fang Zhe can't give him a clear answer, then he and Alibaba can only completely treat Huizhong as an enemy in the future!