Reborn multinational giant

If the most important core of the pan-entertainment strategy is intellectual property IP, then the most important content model for creating IP is online novels.

After more than ten years of development, the Caotai team of online novels posted on forums and BBS serials has gradually formed a commercialized business model with online novel websites as the core creation platform.

For more than ten years, the content types of online literature have been continuously enriched and all-encompassing. While continuously expanding the boundaries of literature, a large number of outstanding and classic masterpieces have also emerged.

"Zhuxian", "Panlong", "Ghost Blowing Lantern", "Mainland of Douluo", "Fight Breaking the Sky", "Zhitian", "Master of the Demon Dao", "Rebirth of the Multinational Giant", each classic novel is based on its popular stories and countless fans. With the support, a classic IP with great commercial value has also been formed.

And the novel websites and top authors who master these IP copyrights have become the hot cakes in the pan-entertainment economy, especially the former is the most important, because most novel authors from novice creation to becoming top gods, basically Relying on the traffic and resources of the website, and therefore in terms of copyright and IP operations, the website where it is located basically has the initiative. If the classic novel works are dazzling IP stars, then the novel website is an IP star maker factory.

Of course, in the spring of 2012, the domestic Internet industry is still completely ignorant of concepts and terms such as pan-entertainment and IP. Only Fang Zhe, who is reborn, takes advantage of the prophetic advantage to preemptively deploy in this field.

And when it comes to the novel website, which is an IP star maker, the most famous and market share novel website in China is none other than Qidian.com.

Starting point.com was born in 2002 in the era of reckless internet literature. It was established by 5 netizens from the world. In 2004, Shanda acquired Qixin.com wholly-owned at a price of US$2 million, and the entire starting point operating team joined together. Shanda was later subordinated to the Shanda Literature Business Module specially organized by Shanda.

The Wu Xiaohui whom Fang Zhe wants to meet this time is one of the five founders of Starting Point. He is also the current president and principal of Starting Point.

Before coming to Jianghai, Fang Zhe carefully looked through the information about Wu Xiaohui compiled by Li Wen, so he was not surprised by his ugly appearance and a blessed appearance.

To be honest, Wu Xiaohui is the least leading person among the president, boss, and executive level people Fang Zhe has ever met. Fortunately, he has gained a blessed figure in the past two years and has gradually developed such a momentum. During the appointment, Wu Xiaohui was even more dazed by three points than Gu Yongqiang, who had met Fang Zhe before.

Gu Yongqiang could still guess that Fang Zhe asked him to get involved in the video industry, but Wu Xiaohui didn't think about it at all.

Speaking of it, the relationship between Starting Point and Huizhong is quite good. Huizhong started as a game business and has purchased a large number of novel copyrights from Starting Point. Huizhong’s Zhongle platform also has many game advertisements on it. On the starting point.

But later, as Huizhong made a lot of money through the routines of adapting games from novels, the parent company of the jealous starting point. Shanda also began to restrict starting point and other novel websites under Shanda Literature to sell novel copyrights and game adaptation rights to Huizhong. "Internal digestion" of the grand game left to my own.

Fortunately, under Fang Zhe’s rebirth advantage, he bought a large number of novel copyrights that later became popular at a very low cost, including "Fights Break Sphere," which has been popular on the Internet in the past two years. Buying all its copyrights with a guarantee of 500,000 yuan and a cap of 2 million yuan.

At that time, the author of the book, Celestial Silkworm Tudou, who happily thought that the pie was in the sky, now can’t wait to chop off the hand that signed the contract, and because of his grievances, the book "Fights Breaking the Sky", which opened in 2009, has not been until now. It's over, it has been sprayed as a "drag bean" by countless readers!

Wu Xiaohui originally thought that Fang Zhe saw that his purpose was to buy copyright, but he really couldn’t figure it out. With this little matter, why bother the big boss of Huizhong, the number one Internet company in China, to go there in person. This is a bit too worthy of yourself!

It is not that Wu Xiaohui has this inferiority mentality. It is indeed that even a few years ago when Huizhong was not well-known in China, the highest-ranking person in charge of Huizhong who was responsible for cooperating with the starting point was Li Yifei who was in charge of the Zhongle platform at that time. , Until now, the status of the two companies has been very different, and any department head of Huizhong has to be personally received by Wu Xiaohui.

Therefore, Wu Xiaohui, who was sitting across from Fang Zhe at the moment, was a little daunted, a little cautious, and a little nervous.

Fang Zhe takes Wu Xiaohui’s behavior in his eyes. Don’t look at Wu Xiaohui. The presidents of these companies "success" many years earlier than Fang Zhe. But like the boss of a small company, he may have to flatter himself at the wine table. Like toasting to the head of a small department of a large company, the mentality of the two sitting together is not determined by age.

Fang Zhe personally poured a cup of tea for Wu Xiaohui, who seemed a little nervous, and said with a smile: "Mr. Wu, the achievements of Qidian.com over the years are obvious to all. You and Qidian have made significant contributions to the development of domestic online literature. I will use tea instead of wine, and I will toast you and the starting point first!"

Hearing what Fang Zhe said, Wu Xiaohui was flattered. He didn't expect Fang Zhe to give him such a high evaluation and starting point, and he didn't expect that Fang Zhe would offer him tea in person!

Where Wu Xiaohui dared to pick it up, he could only drink a cup of tea with sincerity and fear.

Seeing Fang Zhe finished drinking the tea, Wu Xiaohui hurriedly picked up the teapot and filled it with Fang Zhe.

Fang Zhe didn't care about this, he continued to ask: "Will President Wu stay at Shanda all these years comfortable? Do you want to move a position or stand on your own?"

"Bang Dang"

Wu Xiaohui accidentally knocked over his teacup, but fortunately, he had just finished drinking the water in the teacup, and no tea was spilled.

Fang Zhe smiled inexplicably when he saw this, this scene is familiar!

Wu Xiaohui straightened the teacup and filled himself up again, then put the teapot aside, raised his head and looked at Fang Zhe:

"President Fang, do you want me to leave the starting point and go to Huizhong, or?"

Fang Zhe smiled, Wu Xiaohui didn't directly deny and refuse, this matter was half done. Of course, Wu Xiaohui didn't directly refuse Fang Zhe, and there was a big reason why he didn't dare to offend Fang Zhe!

Fang Zhe said: “It’s been 10 years since the starting point and Shanda Literature was founded in 2008. It’s almost 4 years now. Mr. Chen has always promised you that it will be listed independently. What happened?

There was a trace of gloom and resentment in Wu Xiaohui's eyes, and he sighed and said:

"In June last year, Mr. Chen communicated with some investment institutions on Wall Street. At that time, the stock prices and market value of US Chinese concept stocks were generally not good. Mr. Chen felt that the valuation they gave was too low and did not go up."

"What about this year?" Fang Zhe asked.

Wu Xiaohui looked up at Fang Zhe and said: "This year, Mr. Chen and the board of directors intend to restart the listing plan. I am not sure about the specific plan!"

Wu Xiaohui's expression was a bit awkward when he said this, Fang Zhe understood that what Wu Xiaohui said was not clear because his level was not enough. How could Mr. Chen have any plans and arrangements to tell him!

Fang Zhe’s eyes were inexplicable. According to his memory, the previous Shengda Literature had been listed on the market for two years from 2011 to the beginning of 2013, but in the end it was still not successfully listed. This directly led to the departure of the backbone team of Qidian.com by Wu Xiaohui in early 2013. , Finally went to Tencent, founded Chuangshi Chinese.com until the establishment of China Reading Group's reverse takeover starting point and Shanda Literature, deduced a "revenge and hatred" Internet legend.

Now, Fang Zhe is happy to direct this big show himself. Of course, some of the plots in the play have to be changed, the characters have to be changed, and the time has to be rearranged.

"Mr. Wu, how much do you know about MBO?" Fang Zhe asked.

"You mean the management buyout company?" Wu Xiaohui showed a surprised expression on his face. Deep in his heart, there was an inexplicable excitement and excitement!