Reborn multinational giant

With the acquiescence of President Ma, Zou Mengrui continued to explain:

"We have accumulated nearly 50 million new users since we went online to the present, and this result is unique in the world, not to mention the fact that WeChat counts its new overseas users. It is also very difficult to achieve our results by increasing users.

However, although our results look good on the surface, there are some data, but it obviously does not meet the data that a social product with 50 million users should have, or even far worse.

For example, our next-day retention, weekly retention, half-month retention, daily active number, weekly active number and other data are far lower than the average level of similar products, and do not meet the expected data model we established."

When Zou Mengrui said this, Ali executives including Mr. Ma couldn't help but frown.

Don't they know about these issues mentioned by Zou Mengrui?They know that as a core strategic product that the entire Ali group has placed high on, Mr. Ma asked Li Wei to report to him and Cai Chongxin and other Ali executives on the operation of the relationship every day. Now Mengrui Zou raised it again in front of so many executives. This problem only shows that the situation may be more serious than what they have seen and imagined.

Li Wei was already sweating on his forehead. He swears that if he is still going to the project team leader after this meeting, he must find ways to clean up Zou Mengrui.

The executives in the conference room have different minds. Some people think that the situation may be as serious as Zou Mengrui said, while others think that this is just the seemingly honest Zou Mengrui who is fighting for power and wants to overthrow Li Wei. It's just an excuse. You must know that there is a big difference between the achievements of the top leader and the deputy leader in the past and present brilliant achievements!

Before Zou Mengrui continued speaking, Li Wei interrupted and explained:

"Mr. Ma, please don’t listen to his alarmist talk here. I have copied the daily operational data to you and some of the leaders here. You must also know the current data situation. As for the problems mentioned by Zou Mengrui, I have I have also done data analysis and reports. I also mentioned the corresponding solutions and countermeasures in the report. Our project team is also speeding up the development and testing of related work. I believe we will see results soon!"

When Li Wei said this, many executives nodded thoughtfully. They all belonged to the part of executives Li Wei said that received daily carbon copies of business data. These problems mentioned by Zou Mengrui, Li Wei is indeed Mentioned in the report.

The only person present who did not nod was President Ma, who was sitting in the main position. He could not nod rashly until the matter was completely cleared out. Since Zou Mengrui dared to attack Li Wei in front of so many high-ranking officials, he must have mastered Li Wei’s black material. , Or Li Wei is trying to hide the problem.

Sure enough, as Zou Mengrui continued to speak, Li Wei's face became increasingly ugly:

"Mr. Ma, I know that Mr. Li sends you a copy of the operating data report every day, but there are many problems in this report that are not mentioned. For example, among our recent new users, there are many mobile phones registered by users. In fact, it has only been activated for two or three days. According to our technical staff’s survey, most of the mobile numbers are non-real-name mobile numbers recently sold online.

Later, our colleagues in the e-commerce department conducted a survey. In the past week alone, more than 3 million mobile phone numbers have been sold on Taobao and Tmall platforms, and most of them are with us. New registered users' mobile phones The numbers are coincident!"

Wow!Zou Mengrui's remarks caused an uproar in the conference room, and the executives whispered to each other!

Anyone can hear that these data are obviously abnormal. Although there may be users who buy mobile phone numbers to register and exchange, there is absolutely no way there will be so many. Even 10,000 to 20,000 is a very outrageous number. Besides, it is 3 million!

Mr. Ma looked at Zhang Yong. Zhang Yong is the head of Tmall. He should have some understanding of the authenticity of these data.

Zhang Yong said: "This month's sales statistics will not be available until the end of the month, but according to the previous average, the monthly sales volume of mobile phone numbers on Taobao and Tmall is about 30,000 to 50,000!"

Hiss, all the executives here took a deep breath. Under normal circumstances, 30,000 to 50,000. That's not to say that the remaining 2.95 million are all abnormal sales data. Even a fool can understand these numbers. The owner of, is not a normal user. If these 2.95 million mobile phone numbers are registered for contact, then who knows how much moisture there is in the nearly 50 million users who are contacting!

Without waiting for Zou Mengrui to continue breaking the news, Li Wei, sweating profusely, quickly explained: "We have already noticed this matter, and we are cooperating with colleagues in the e-commerce department to resolve it. We are also adjusting the rules of activities, requiring at least one month after the opening. To register and communicate with your mobile phone number, we are also restricting these wooly party users by not giving red envelopes, banning and other methods for maliciously registered users!"

"Wool Party?" an executive asked suspiciously.

"It is users who register a bunch of junk accounts and earn subsidies and profits through traffic and red envelope activities." An executive next to it explained.

The expressions on the faces of executives are different, and there have always been such professional fleece parties in large-scale activities conducted by various Internet companies, but it is still relatively rare for millions of spam accounts to appear as they are now.

If according to the amount of subsidies for this activity, Ali’s losses will be at least tens of millions. Such a major mistake will not cause Li Wei to take the blame and resign, but a major demerit is inevitable, but it is more serious than this. However, Li Wei didn't mention this incident in the daily report that he sent to the executives such as President Ma. Obviously, he wanted to cover up and suppress this incident.

The seriousness of this behavior is far from a problem of tens of millions of losses. Many executives already believe that Li Wei is over. Those who are familiar with Mr. Ma know that Mr. Ma is the least likely to be able to deceive executives and deceive their superiors. !

At this time, Li Wei's head was blank. He wished to stab Zou Mengrui with a knife and slap himself twice, regretting that he had concealed this incident. If he could truthfully report this incident to Mr. Ma, Even with a loss of tens of millions, President Ma will not deliberately make things difficult for him with his achievements and brilliance since then, and it is even more unlikely that he will be on the verge of being dismissed like this.

The executives here all thought the matter was over. Zou Mengrui deliberately exaggerated the problem of exchanges, just to attack Li Wei. Although this way of power struggle is disgusting, he is indeed an effective method, at least from Looking at it now, Li Wei is likely to lose his position as the person in charge.

However, what the executives did not expect was that the problem that Zou Mengrui said next was far beyond the scope of the "power struggle." Zou Mengrui said:

"Mr. Ma, the problem of the more than 3 million mobile phone numbers I mentioned is just one of the problems that I have seen in the communication. I mention this not to deliberately target Mr. Li or whoever. In my opinion, Compared with this problem, the problems that arise in the products of the exchange may be more serious than we imagined and expected.

In the research and development of our products, we have integrated some of the notable selling points and features of many mainstream social products on the market, such as WeChat, QQ, Weibo, Momo, and Baidu Tieba, but from the data point of view, these functions do not keep users In contacts.

According to our statistics, more than one-third of the users have never opened their contacts after registering, and even more than one-eighth have uninstalled their contacts again, which leads to our retention, daily life, etc. The data is very low.

Although later, we used daily log-in to send red envelopes and other activities to stimulate, so that retention and daily activity data gradually became better, but in fact, it is actually used to send chat messages to users who have sent to Moments, even the second of the total users. Less than one-tenth, and less than one-thirtieth of the daily active users who send messages!"

Silence, silence as death!Less than one-twentieth of the total users. What concept means that among the nearly 50 million registered users, only less than 2.5 million users have sent messages. With this amount of data, what kind of social software is it called? Just change the name Just call 250 software!

However, did Li Wei write in the report copied to President Ma?Nothing has been written. What is the total number of users nearly 50 million, what is the daily new users of two or three million, what is retained nearly 70% the next day, what is the daily active population of more than 15 million, these brilliant data are supported by operating methods. Exaggeration and fraud.

Fake?No, there is no falsification, these data are all true, but it conceals the fatal problems in the communication itself!